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How will iPad impact mobile ads, publishers?

The long buildup to the new Apple tablet is finally over, and the hype quickly turned to backlash as the iPad was unveiled. While Apple leader Steve Jobs wowed the faithful in San Francisco, the new device was…

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OPA Research

Internet Usage and Media Consumption

August 19, 2008
Local Online Media: From Advertising to Action PDF | (Press Release)

July 30, 2008
Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites PDF | (Press Release)

June 28, 2007
Frames of Reference: Online Video Advertising, Content and Consumer Behavior PDF | (Press Release)

March 8, 2007
Going Mobile: Mobile Web Offers a Rich Platform for Content and Advertising PDF | (Press Release)

June 22, 2006
OPA White Paper: A Day in the Life: An Ethnographic Study of Media Consumption PDF

June 22, 2006
OPA Research: A Day in the Life: An Ethnographic Study of Media Consumption PDF | (Press Release)

March 29, 2006
OPA Research: Online Video Study PDF

October 24, 2005
OPA White Paper: Local Audience Measurement White Paper PDF

July 5, 2005
OPA Research: Online User Experience Study-Research Overview PDF

July 5, 2005
OPA Research: Online User Experience Study-Presentation Deck PDF

February 8, 2005
OPA Research: Online Video Study PDF

September 21, 2004
OPA Research: Generational Media Study PDF

June 3, 2004
OPA Study: The Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis PDF

April 20, 2004
OPA Ethnographic Study: Media Lifestyles of the 18 to 34 Year-Old Consumer View

March 29, 2004
OPA Research: 18 to 34 Year-Olds: Behavioral Analysis PDF

February 12, 2004
OPA Research: Multi-Channel Media Brand Study PDF

February 2, 2004
OPA White Paper: The Web Habit: An Ethnographic Study of Web Usage PDF

May 12, 2003
OPA Media Consumption Study: Study Confirms Internet's Role as Leading Daytime Medium PDF

February 6, 2003
OPA White Paper: The Existence and Characteristics of Dayparts on the Internet PDF

January 8, 2002
OPA Media Consumption Study: Consumers with Workplace Internet Access Spend More Time Online than Watching TV PDF

Online Journalism and Use of News and Information

October 5, 2001
OPA/Harris Interactive: Internet Grows as Primary Source of News and Information in Weeks Following September 11 Attacks PDF

Online Advertising

August 13, 2009
New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers PDF | (Press Release)

June 25, 2009
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online PDF | (Press Release)

January 8, 2009
Improving Ad Performance Online:The Impact of Advertising on Quality Content Sites Wave 2 PDF | (Press Release)

October 1, 2006
OPA Research: Online Content: Attracting the Most Valuable Buyers PDF | White Paper

June 30, 2003
OPA Audience Affinity Study: Web Site Affinity Key Driver of Advertising Performance PDF

October 21, 2002
OPA Audience Affinity Study: Study Establishes Link Between Media Site Affinity and Positive Predisposition Toward Advertising PDF

July 27, 2002
OPA White Paper: Assessing the Value of Loyal Audiences PDF

May 29, 2002
OPA White Paper: Internet Metrics: The Loyal Audience PDF

April 11, 2002
OPA TV/Online Media Mix Study: Online Advertising Creates Synergy with TV Campaigns PDF

Paid Content

March 14, 2006
OPA Report: Paid Online Content U.S. Market Spending Report, FY 2005 PDF

October 31, 2005
OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2005 PDF

March 10, 2005
OPA Report: Paid Online Content U.S. Market Spending Report, FY 2004 PDF

November 15, 2004
OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2004 PDF

May 11, 2004
OPA Report: Paid Online Content U.S. Market Spending Report, FY 2003 PDF

September 23, 2003
OPA Report: Paid Online Content Demographic And Usage Report, Q1 2003 View

September 23, 2003
OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2003 PDF

March 4, 2003
OPA Report: Paid Online Content U.S. Market Spending Report, Q4, FY 2002 PDF

December 20, 2002
OPA Report: Paid Online Content U.S. Market Spending Report, Q2/Q3 2002 PDF

August 1, 2002
OPA Report: Paid Online Content U.S. Market Spending Report, Q1 2001 through Q1 2002 PDF

Politics and the Internet

September 4, 2003
OPA Political Study: Voters Actively Engage with Politics Online PDF

Other Research of Interest

December 14, 2004
OPA Perspective: 2004 Online Media Industry Year-in-Review View

November 20, 2003
OPA Member Companies: Business and Financial Highlights PDF

Online Research

Internet Usage and Media Consumption

January 5, 2010
Report: Internet, broadband, and cell phone statistics View | Pew Internet

October 21, 2009
Economy + Internet Trends View | Morgan Stanley

February 3, 2009
Generations Online in 2009 View | Pew Internet

January 15, 2009
Nearly Half of Americans are Frequent Internet Users View | Gallup

January 5, 2009
Internet Overtakes Newspapers As News Outlet View | Pew Internet

December 9, 2008
Digital Tribes View | ABIresearch

May 27, 2008
Over-the-Top Internet Video Strategies for Carriers (For Pay) View | ABIresearch

May 21, 2008
Digital Future Report 2008 (For Pay) View | Center for the Digital Future

May 20, 2008
Understanding the Digital Savvy Consumer View | Scarborough Research

December 27, 2007
ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video PDF | ChoiceStream

November 14, 2007
US TV Viewer Survey: Online Bids to Usurp Pay-TV (For Pay) View | In-Stat

November 6, 2007
Affluent Internet Users: How the Rich Live Online (For Pay) View | eMarketer

October 2, 2007
Digital Design Outlook (Reg Req) View | Avenue A | Razorfish

September 17, 2007
High School Media Too: A School Day in the Lives of Fifteen Teenagers View | BSU Center for Media Design

August 28, 2007
Bi-Annual Online Video Study PDF | Advertising.com

August 28, 2007
Digital Content Unleashed (Reg Req) View | ABIresearch

August 1, 2007
Online Video: Making Content Pay (For Pay) View | eMarketer

July 31, 2007
Number of Adults Who Have Ever Gone Online for Health Information Increases to 160 Million Nationwide View | Harris Poll

July 25, 2007
Pew Internet & American Life: Online Video PDF | Pew Internet

July 23, 2007
European Online Video Consumption: Assessing the Evolution from Short-Form Content (For Pay) View | JupiterResearch

July 13, 2007
A Billion Internet Video Consumers View | eMarketer

July 5, 2007
Global Entertainment and Media Outlook: 2007-2011 (For Pay) View | PriceWaterhouseCoopers

May 23, 2007
Americans Spend Half of Their Spare Time Online View | MediaPost

February 1, 2007
Wireless Internet Access PDF | Pew Internet

January 3, 2007
The Digital Consumer: Examining Trends in Digital Media PDF | Oppenheimer

January 1, 2007
Online TV & Video: Beyond User-Generated Content View | Informa

November 29, 2006
2006 Digital Future Report PDF | USC Annenberg School

November 8, 2006
The State of the Internet, Part 3 PDF | Morgan Stanley

October 25, 2006
More Consumers Are Watching TV Online View | The Conference Board

July 1, 2006
Future of Media PDF | Future Exploration Network

May 23, 2006
Online Video Confirmed as an Effective Vehicle for Reaching the Male 25-34 Segment View | comScore Networks

May 23, 2006
Internet and Multimedia 2006: On-Demand Media Explodes PDF | Arbitron

April 1, 2006
Internet Penetration and Impact PDF | Pew Internet

January 31, 2006
Content Industry Outlook 2006 View | Shore Research

December 7, 2005
2005 Digital Future Report View | USC Annenberg School

July 6, 2005
Spyware: The threat of unwanted software programs is changing the way people use the internet View | Pew Internet

July 1, 2005
The Internet's Role in the Modern Purchase Process PDF | DoubleClick

May 1, 2005
Abandoning the News View | Carnegie Corporation

February 1, 2005
2005 Online Media Outlook PDF | Avenue A | Razorfish

September 23, 2004
"Ten Years, Ten Trends": Highlight the Major Findings in Year Four of the Digital Future Project's Study of the Impact of the Internet on Americans View | USC Annenberg School

March 30, 2004
Media Usage and Purchasing Habits of Online Working Women PDF | Washingtonpost.Newsweek Interactive

January 1, 2003
Online Dayparting: Claiming the Day, Seizing the Night PDF | NAA

December 29, 2002
Counting on the Internet (PDF) PDF | Pew Internet

September 5, 2002
One Out Of Five Americans Feel The Internet Is "Most Essential" To Their Lives PDF | Arbitron

March 3, 2002
Getting Serious Online PDF | Pew Internet

Use of News and Information Sites

February 3, 2010
News Users 2009 (For Pay) View | Outsell

May 11, 2009
Outlook for Newspaper Publishing in the Digital Age View | PriceWaterhouseCoopers

August 25, 2008
News Consumption and Believability Study View | Pew Internet

March 21, 2008
The State of the News Media 2008 View | Project for Excellence in Journalism

February 22, 2008
Newspaper Next 2.0: Making the Leap Beyond Newspaper Companies PDF | American Press Institute

January 24, 2008
Online Newspaper Viewership View | NAA

December 10, 2007
2008 NNN Website Influencer Study PDF | Newspaper National Network

October 31, 2007
Newspaper Footprint: Total Audience in Print & Online PDF | NAA

September 12, 2007
Video on Newspaper Web Sites (For Pay) View | JupiterResearch

August 15, 2007
What Consumers Want From Online News View | McKinsey

July 19, 2007
American Newspapers and the Internet PDF | Bivings Group

July 16, 2007
MAGNA Global Emerging Media Forecast June 2007 PDF | MAGNA Global Emerging Media

June 18, 2007
2007 NNN Integrated Newspaper Footprint Study PDF | Newspaper National Network

May 28, 2007
Youth Media DNA: Decoding Youth As News & Information Consumers PDF | D:Code

March 28, 2007
EyeTrack07 Study View | Poynter Institute

March 1, 2007
The State of the News Media 2007 View | Project for Excellence in Journalism

November 27, 2006
Election Night 2006: An Evening in the Life of the American Media View | Project for Excellence in Journalism

August 1, 2006
Newspapers Expand Their Online Audience PDF | Scarborough Research

August 1, 2006
The Use of the Internet by America's Newspapers PDF | The Bivings Group

June 16, 2006
Newspaper Web Site Users More Likely To Purchase Products Online, NAA Study Shows View | NAA

March 22, 2006
For many home broadband users, the internet is a primary news source PDF | Pew Internet

June 9, 2002
Public's News Habits Little Changed by September 11 View | Pew Research Center

May 1, 2002
A Profile of Online Newspaper Consumers PDF | NAA Digital Edge

January 1, 2002
Internet Growing as a News Medium, at Times Exceeding Traditional Media Usage View | MSNBC.com/Market Facts

Online Advertising

December 8, 2009
MAGNA Global Forecast (reg required) View | MAGNA

November 18, 2009
Online Video Advertising: Double Engagement, Boost ROI View | Eyeblaster

November 13, 2009
Auto Advertising: 2010 Outlook View | Borrell Associates

October 8, 2009
2010 Outlook: Local Interactive Advertising View | Borrell Associates

October 5, 2009
IAB Internet Advertising Revenue Report View | IAB/PwC

September 10, 2009
Display Ads Boost Search Site Visits and Click-Throughs View | Marketing Charts

August 5, 2009
VSS Releases 2009-2013 Forecast View | Veronis Suhler Stevenson

June 25, 2009
2008 Year-in-Review Benchmarks PDF | DoubleClick

April 8, 2009
US Advertising Spending: The New Reality (For Pay) View | eMarketer

March 30, 2009
IAB Internet Advertising Revenue Report 2008 View | IAB/PwC

March 9, 2009
The Long Road to Conversion: The Digital Purchase Funnel View | Atlas

March 9, 2009
Digital Outlook Report '09 PDF | Razorfish

February 4, 2009
The comScore 2008 Digital Year in Review View | comScore

November 6, 2008
2009 Outlook: Local Interactive Advertising (For Pay) View | Borrell Associates

October 17, 2008
IAB Internet Advertising Revenue Report PDF | IAB/PwC

September 25, 2008
Measuring ROI Beyond the Last Ad PDF | Atlas

September 22, 2008
Video Advertising Online: Spending and Pricing (For Pay) View | eMarketer

August 19, 2008
2008 Online Advertising Deals Report (For Pay) View | ContentNext Media

August 5, 2008
VSS Communications Industry Forecast 2008-2012 (For Pay) View | Veronis Suhler Stevenson

July 29, 2008
Say Goodbye to Yellow Pages (For Pay) View | Borrell Associates

July 25, 2008
Annual Advertising and Marketing Study 2008 (For Pay) View | Outsell

July 8, 2008
Insider�s Report: Robert Coen Presentation on Advertising Expenditures PDF | MAGNA

July 8, 2008
Emerging Media Forecast PDF | MAGNA

June 27, 2008
Understanding the True Value of Multi-Platform Advertising View | IMMI

June 25, 2008
Global Entertainment and Media Forecast: 2008-2012 (For Pay) View | PriceWaterhouseCoopers

May 29, 2008
What Local Media Web Sites Earn (For Pay) View | Borrell Associates

May 16, 2008
IAB Internet Advertising Revenue Report PDF | IAB/PwC

April 30, 2008
Online Promotions: The Big Shift (For Pay) View | Borrell Associates

April 23, 2008
2008 Online Advertising Handbook & Benchmarks (Executive Summary) View | MarketingSherpa

March 5, 2008
HD Marketing 2010: Sharpening the Conversation PDF | Booz|Allen|Hamilton

March 4, 2008
Branded Entertainment Marketing Forecast 2008-2012 (For Pay) View | PQ Media

February 26, 2008
2008 Digital Outlook Report PDF | avenue a|razorfish

January 25, 2008
2008 Outlook: Online Political Advertising (For Pay) View | Borrell Associates

December 17, 2007
Emerging Media Advertising: Sources of Revenue PDF | MAGNA Global

December 7, 2007
2008 Outlook: Local Online Advertising (For Pay) View | Borrell Associates

November 26, 2007
Real Estate Advertising Outlook: 2007-2012 (For Pay) View | Borrell Associates

November 19, 2007
Holiday Online Shopping Report: 2006-2007 PDF | Atlas Institute

November 7, 2007
Benchmarking Newspaper Digital Revenues (For Pay) View | Borrell Associates

October 25, 2007
Newspapers and Magazines Online: Content Is Still King View | eMarketer

October 10, 2007
US Interactive Marketing Forecast, 2007 to 2012 (For Pay) View | Forrester

October 4, 2007
IAB Internet Advertising Report Q2 & H1 2007 PDF | IAB/PwC

September 3, 2007
Radio Trends: On Air and Online (For Pay) View | eMarketer

August 30, 2007
Online Advertisers Start to Think Locally View | eMarketer

August 7, 2007
VSS Communications Industry Forecast 2007-2011 (For Pay) View | Veronis Suhler Stevenson

July 27, 2007
Online Video Advertising: Thinking Creatively to Maximize Effectiveness (For Pay) View | JupiterResearch

June 25, 2007
100 Leading National Advertisers PDF | Advertising Age

June 1, 2007
Word-of-Mouth Marketing: Winning Friends & Influencing Customers View | eMarketer

June 1, 2007
User-Generated Content: Will Web 2.0 Pay Its Way View | eMarketer

April 23, 2007
2007 Digital Fact Pack View | Advertising Age

March 1, 2007
Digital Outlook Report 07 PDF | Avenue A | Razorfish

February 1, 2007
Video Ad Benchmarks PDF | DoubleClick

January 1, 2007
The New Frontier: Local Online Video Advertising (For Pay) View | Borrell Associates

December 4, 2006
ZenithOptimedia Advertising Expenditure Forecast PDF | ZenithOptimedia

December 1, 2006
All Online Video Ads Are Not Created Equal View | Dynamic Logic

December 1, 2006
Influencing the Influencers PDF | DoubleClick

November 1, 2006
Advertising Industry and New Media Trends Download Presentation | American Advertising Federation

July 21, 2006
US Online Advertising Forecast View | Jupiter Research

June 29, 2006
HotTopics: Click Fraud Reaches $1.3 Billion, Dictates End Of 'Don't Ask, Don't Tell' Era View | Outsell

Broadband

August 13, 2008
World Report on Online Video (For Pay) View | In-Stat

July 18, 2007
Broadband Internet Access & Services in the Home (For Pay) PDF | Leichtman Research Group:

December 31, 2006
The Broadcast TV Industry & Broadband Video (For Pay) View | Broadband Directions

May 1, 2006
Home Broadband Adoption 2006 PDF | Pew Internet

April 19, 2004
Broadband Penetration on the Upswing PDF | Pew Internet Report

June 23, 2002
The Broadband Difference: How online Americans' behavior changes with high-speed Internet connections at home PDF | Pew Internet

March 5, 2002
Broadband Net Surfing Accounts for More Than Half of All Time Spent Online PDF | Nielsen//NetRatings

Mobile Phones

November 10, 2009
Mobile Content: Paid Models Take Shape View | eMarketer

October 20, 2008
2008 Market Survey - Today�s Mobile Phone User View | Azuki Systems

August 4, 2008
Mobile Usage & Attitudes View | AKQA & dotMobi

May 6, 2008
Mobile Advertising: Delivery Channels, Strategies & Forecasts 2008-2013 (For Pay) View | Juniper Research

April 9, 2008
Mobile Advertising: After the Growing Pains View | eMarketer

December 14, 2007
Mobile Marketing and Advertising in Japan and South Korea (For Pay) View | ABIresearch

September 24, 2007
Mobile TV: A Big Future for the Small Screen (Whitepaper) PDF | Juniper Research

September 10, 2007
U.S. Mobile Advertising Forecast (For Pay) View | Kelsey Group

September 6, 2007
Business Models for Mobile Content Players (For Pay) View | Juniper Research

July 31, 2007
Mobile TV Market Begins to Take Shape View | Compete

July 11, 2007
Mobile Video Advertisers Missing Opportunities to Connect with Willing Consumers View

June 26, 2007
MOBILE VIDEO POPULARITY REACHING NEW HEIGHTS View | Telephia

May 10, 2007
Broadband Net Surfing Accounts for More Than Half of All Time Spent Online PDF | Nielsen//NetRatings

May 5, 2007
The Early Adopter Profile Supporting Moblie TV View | Center for Media Research

April 1, 2007
Mobile TV and Video (For Pay) View | eMarketer

January 1, 2007
Mobile Marketing and Advertising (For Pay) View | eMarketer

November 27, 2006
Mobile Sport & Leisure Essentials PDF | Juniper

October 23, 2006
About One-Quarter of Current Mobile Phone Subscribers Support Incentive-Based Advertising View | HarrisInteractive

August 18, 2006
TV & Video Use on the Mobile Phone View | NPD Group

August 1, 2006
A Comparison of Mobile Content Consumption Between Hispanics and the Total Population of Mobile Subscribers View | m:metrics

July 1, 2006
Mobile TV: Watch it Grow PDF | Juniper Research

May 24, 2006
Telephia Launches Audience Measurement Panel for Mobile TV PDF | Telephia

C-Level Executives and the Internet

May 24, 2004
Boardroom Connections 2004: How Senior Executives Use the Internet View | The Wall Street Journal Online

September 9, 2002
Business Decision Makers Online: Usage & Opinions of a Critical Online Audience PDF | washingtonpost.com

February 1, 2002
C-Level Executives and the Web PDF | Forbes.com

Politics and the Internet

September 9, 2008
From Too Much to Just Right: Engaging Millenials in Election News on the Web PDF | Northwestern Media Management Center

June 16, 2008
The Internet and the 2008 Election View | Pew Internet

May 9, 2008
2008 Outlook: Online Political Advertising (For Pay) View

December 6, 2007
Political Media Buying 2008 (For Pay) View | PQ Media

January 17, 2007
Election 2006 Online View | Pew Internet | (Press Release)

March 19, 2004
@Plan Political View: Web Surfers More Politically Active than General Population PDF | Nielsen//NetRatings

February 5, 2004
Political Influentials Online in the 2004 Presidential Campaign (PDF) PDF | Institute For Politics, Democracy & The Internet

January 11, 2004
Perceptions of Partisan Bias Seen as Growing - Especially by Democrats; Cable and Internet Loom Large in Fragmented Political News Universe PDF | The Pew Research Center

Other Research of Interest

January 12, 2009
Pre-Shop Customer Reviews Important to Online Customers View | Nielsen Online

February 25, 2008
How Shoppers Decide: Impact of Online & Traditional Resources (For Pay) View | Netpop

February 5, 2008
Who Do You Trust (When Buying a Car)? View | MediaPost

February 4, 2008
How Consumer Conversation Will Transform Business PDF | PriceWaterhouseCoopers

October 15, 2007
Internet TV Market Strategic Analysis (For Pay) View | In-Stat

October 1, 2007
100 Leading Media Companies Report View | Advertising Age

August 14, 2007
ACSI E-Business Report PDF | Foresee Results

February 20, 2007
Negotiating the media divide PDF | IBM

April 20, 2004
Hispanics Online to Nearly Double from 2000 to 2007 View | eMarketer

February 2, 2004
Rural Areas and the Internet PDF | Pew Internet Report

March 13, 2002
Digital Divide Persists at Work PDF | Nielsen//NetRatings

November 11, 2001
The Dot-Com Meltdown and the Web PDF | Pew Internet

	Nov09	Dec09	%Chg
Commerce	12.0%	12.7%	5.8
Communications	22.7%	21.9%	3.5
Community	24.0%	24.2%	0.8
Content	37.0%	36.9%	0.3
Search	4.3%	4.2%	2.3

December 2009 Findings

Commerce had the biggest increase in share of time, but still off about 5-7 points compared to previous Decembers. Some of the largest gains were achieved by Victoria’s Secret (88%), AmericanGreetings.com (66%), Costco (57%), Macy’s (33%) and Amazon (31%)

Communications' share of time decreased each month in Q4, resulting in a 2009 low at 21.9%

At 4.2%, Search’s share of time is also at a 2009 low, offset somewhat by Bing being up 25%

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