Press Releases 2010

NEW YORK, NY – May 3, 2010 – The Online Publishers Association (OPA), today announced the schedule and program for its 2010 Eyes on the Internet tour. The six city road show, now in its seventh year, is designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing. Beginning in Detroit on June 16th, this year's Eyes on the Internet tour will debut “A Sense of Place: Why Environments Matter,” which explores how environment impacts advertising receptivity and response.

New York, NY – April 27th, 2010 – A new report released today by the Online Publishers Association (OPA) found that advertising effectiveness scores on quality, original content sites as represented by OPA members, were numerically higher than on the Web, portals or ad networks. Based on independent Dynamic Logic MarketNorms® data, the findings show that ads on OPA sites consistently had significant effectiveness in 1) raising awareness, 2) creating message association, 3) generating brand favorability and 4) driving purchase intent over portals, ad networks and the industry. The full report is available at www.online-publishers.org and includes more extensive comparisons.

New York, NY – January 21, 2010 – The Online Publishers Association (OPA) today announced seven new member companies, a complete list can be found here http://www.online-publishers.org/current-members and new executive officers for 2010. Charlie Tillinghast, President & Publisher, Msnbc Digital Network, named Chairman, Sarah Chubb, President, Conde Nast Digital, Vice Chair, Gordon McLeod, President, Wall Street Journal Digital Network, Treasurer and Jim Spanfeller, President & CEO The Spanfeller Media Group, Secretary.