Press Releases 2008

Data from Internet Activity Index Shows Content on the Rise with Elections, Economic Crisis; Online Commerce at All-Time Low

New York, NY – December 3, 2008 – The Online Publishers Association (OPA) today announced that time spent with online content reached a 2008 high in October, according to the group’s Internet Activity Index (IAI). And while content soared in October, share of time spent with e-commerce hit an all-time low. The exclusive Index, which the OPA launched over four years ago, measures the amount of time consumers spend online each month with commerce, communications, community, content, and search.

Hires Executive with Capitol Hill Experience Complemented with Private Sector Work as Director of Government Affairs for IAC

New York, NY – November 21, 2008 – As part of its continuing effort to engage in public policy related to digital media, the Online Publishers Association (OPA) today announced it has added the position of Vice President of Government Affairs and hired Michael Drobac. Drobac spent years working on Capitol Hill and most recently was Director of Government Affairs for IAC.

OPA Sites Now Engage 79% of U.S. Internet Audience

New York, NY – October 21, 2008 – Nearly eight out of ten Americans who use the Internet visit an Online Publishers Association (OPA) site, according to new comScore data for August. The OPA also announced today it has recently added ten new Members and six new Supporters to the Association.

Online Publishers Association Report Finds Ads on Local Media Sites Excel at Delivering Results

Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks

New York, NY – April 11, 2008 – In comments submitted today to the Federal Trade Commission, the Online Publishers Association (OPA) offered its support for the Commission’s goals of promoting self regulation of online advertising and improving consumer awareness of behavioral advertising practices. In addition, OPA emphasized that overbroad restrictions on behavioral advertising could jeopardize publishers’ ability to create and deliver high quality and free content on the Web. OPA recommended to the FTC a modified definition of behavioral advertising that focuses on the collection and use of personally-identifiable information, as opposed to data collected from website visitors on an anonymous basis.

NEW YORK, NY – March 11, 2008 – The Online Publishers Association (OPA) today announced that its 3rd annual global forum will feature CEOs and top marketing and media executives from advertising agencies, publishers, and global brands. Among the topics that will be addressed at OPA ’08 London: Forum for the Future include leveraging innovation to increase value, the mobile Web, online video advertising, marketing to the social Web, and more.

New York, NY – March 3, 2008 – The Online Publishers Association (OPA) today announced it has added a Community category to its Internet Activity Index (IAI). The OPA also released new IAI data for the month of January. The exclusive Index, which the OPA launched over four years ago, measures the amount of time consumers spend online each month with Content, Communications, Commerce, Search, and now, Community.