Press Releases 2006

NEW YORK, NY -- October 19, 2006 -- The Online Publishers Association (OPA) today announced the results of a study that provides marketers with a new guide for understanding and quantifying the best online advertising environments. "The OPA Advantage: Attracting the Most Valuable Buyers" is a detailed analysis of the demographics and purchasing activity of Web users.

NEW YORK, NY -- September 21, 2006 -- The Online Publishers Association (OPA) and OPA Europe announced today that their second annual global conference will take place at the Landmark Hotel in London from March 7 to March 9, 2007. OPA '07 London: Forum for the Future will bring together leaders in media, advertising and technology to address the most pressing topics in digital publishing. The event will focus on six key issues:

NEW YORK, NY -- June 12, 2006 -- The Online Publishers Association (OPA) today announced that Pam Horan has been named president of the organization. Horan, who has been acting president since January, had previously served as the organization's vice president, marketing and membership.

NEW YORK, NY -- June 6, 2006 -- The Online Publishers Association (OPA) today announced the results of a new research project, "A Day in the Life: An Ethnographic Study of Media Consumption." The observational media usage study is being discussed throughout the OPA's 2006 Eyes on the Internet Tour, which will visit Atlanta, New York City, Boston, Chicago, Detroit, Los Angeles, Dallas, and San Francisco.

NEW YORK, NY -- May 1, 2006 -- The Online Publishers Association (OPA) announced today the schedule and program for its 2006 Eyes on the Internet tour. The annual road show, which will begin in Atlanta on June 6th, is designed to provide executives in the advertising, marketing and publishing communities with the latest online media research and trend information.

NEW YORK, NY -- March 29, 2006 -- According to a study released today by the Online Publishers Association (OPA), video viewing online has reached the point where it is a routine practice for many Internet users. "From Early Adoption to Common Practice: A Primer on Online Video Viewing" is the first OPA study to look at how the U.S. online population perceives video and video advertising.

NEW YORK, NY -- March 14, 2006 -- The digital entertainment explosion that began in 2004 continued into 2005, fueling an all-time high for paid online content, according to the Online Publishers Association's (OPA) full-year 2005 Online Paid Content U.S. Market Spending Report. The Report, which is conducted in partnership with comScore Networks, showed a double-digit annual percentage gain in online paid content revenue, along with a record high for the average amount being spent.

NEW YORK, NY -- February 22, 2006 -- The Online Publishers Association (OPA) today announced today its executive officers for 2006 and the addition of several new member companies.

NEW YORK, NY -- January 11, 2006 -- The Online Publishers Association (OPA) and OPA Europe announced today that new speakers have been added to OPA '06 London: Forum for the Future, which has already attracted some of the top names in media and advertising. The full lineup of speakers has now been published at: www.online-publishers.org/globalforum.

LOS ANGELES, CA -- January 10, 2006 -- The Museum of Television & Radio will host the Online Publishers Association's (OPA) only Los Angeles engagement of Opt In to Advertising's New Age, a first-of-its-kind interactive traveling exhibit from February 15 to May 14, 2006, in the Bell Family Gallery in Beverly Hills. Created by the OPA, the unique exhibit focuses on the history and future of advertising with a selection of seminal creative works from print, radio, television, and online advertising, from the eighteenth century to today.