Press Releases 2005

NEW YORK, NY -- November 14, 2005 -- The U.S.-based Online Publishers Association (OPA), together with OPA Europe, announced today that it will host its first-ever global event -- OPA '06: Forum for the Future, a unique media conference at which thought leaders from around the world will come together to discuss and debate topics of global importance to today's media business. The conference will take place from March 1-3, 2006, at The Landmark London hotel in London.

NEW YORK, NY -- October 31, 2005 -- The Online Publishers Association (OPA) today released its Paid Content U.S. Market Spending Report covering Q1 and Q2 of 2005. The study, conducted by comScore Networks, determined that consumer spending for online content in the U.S. grew to $987 million in the first half of 2005, an increase of 15.7 percent over the same period last year. For the first time ever, in Q2 of 2005, quarterly sales of content topped half a billion dollars.

NEW YORK, NY -- October 24, 2005 -- The Online Publishers Association (OPA) today released a new white paper analyzing and evaluating online audience measurement products that capture and report local market data. The analysis shows that different research methods result in significantly different estimates of visitors to Web sites in local markets.

Underwritten by the Online Publishers Association, Exhibit Opens Tuesday, September 27, in Connection with Advertising Week in New York City.

NEW YORK, NY -- September 14, 2005 -- The history and future of advertising is the focus of the new exhibition Opt In To Advertising's New Age, presented by the Online Publishers Association and The New York Public Library's Science, Industry and Business Library. The exhibition presents a selection of great creative works from print, radio, television and online advertising, from the 18th century to today. Showcasing some of the most significant and beloved ads of all time, the exhibit emphasizes the impact of new technologies on creative advertising formats. The exhibition debuts during Advertising Week 2005 -- a week-long celebration of advertising in New York -- and is on view from September 27 to December 31, 2005 at The New York Public Library's Science, Industry and Business Library, located at 188 Madison Avenue at 34th Street. Admission is free. Following its New York Public Library debut, the exhibition travels to Los Angeles in February 2006 and then to Chicago later in the year.

NEW YORK, NY -- July 20, 2005 -- The Online Publishers Association (OPA) today released the Internet Activity Index (IAI) for June 2005. The data revealed that the Content category registered the largest gain in share of time spent online in June 2005 over May 2005.

NEW YORK, NY -- June 01, 2005 -- The Online Publishers Association (OPA) today unveiled the results of its latest research project, the "Online User Experience Study." Conducted in partnership with the Media Management Center at Northwestern University, the study identified 22 experiences that describe and define of how people interact with and relate to digital media, and determined how each of those specific experiences impact site usage.

NEW YORK, NY -- April 18, 2005 -- The Online Publishers Association (OPA) today released the Internet Activity Index (IAI) for March 2005. The data revealed that the Content category registered the largest gain in share of time spent online in March 2005 over February 2005.

NEW YORK, NY -- April 12, 2005 -- The Online Publishers Association (OPA) announced today the schedule and program for its annual Eyes on the Internet Tour. The eight-city road show, now in its third year, is designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing. Beginning in San Francisco on June 2, this year's Eyes on the Internet tour will focus on consumer engagement with the Web, as the OPA unveils its ambitious new research project, "The Online User Experience Study," conducted by the Media Management Center at Northwestern University.

NEW YORK, NY -- April 5, 2005 -- The Online Publishers Association (OPA) announced today that it has launched an industry job board featuring current job openings at OPA member and supporter companies at www.online-publishers.org/industryjobs. Job listings can be sorted according to date, job title, company, location or category. There are already more than 40 job postings available on the site.

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NEW YORK, NY -- April 4, 2005 -- The Online Publishers Association (OPA) announced today that it will bring together some of the best examples of online video from among the high quality online publishing community to showcase at the upcoming Digital Marketing Conference & Expo to be held at the Metropolitan Pavilion in New York City on April 19-20, 2005.

The showcase, called the "OPA Video Spot," will be located on the exhibit floor and allow conference attendees to view the latest and most sophisticated examples of online video currently available on high quality content sites. The OPA Video Spot will also demonstrate how publishers are providing marketers with the ability to reach consumers across multiple platforms, including the Internet, television and mobile devices.

"We're pleased to be providing a dedicated place where brand managers, creative directors and media directors can see real world examples of online video solutions designed to help them effectively reach consumers in an increasingly fragmented marketplace," said Pam Horan, vice president of marketing and membership for the Online Publishers Association. "There is tremendous creative potential on the Internet and it is beginning to be unleashed."

The OPA Video Spot will feature online video products from About.com, CNET Networks, ESPN ABC Sports, iVillage, MSNBC.com, Reuters.com and weather.com.

The OPA will also be hosting a Strategy-in-Action panel at the conference on Wednesday, April 20, at 12:00 p.m. focused on leveraging online video to build high impact brand messages. Senior executives from leading online publishers, including CNET Networks, ESPN.com, MSNBC.com, Reuters.com and weather.com, will share five high-profile case studies that demonstrate how they are integrating online video into their content and how marketers can leverage online video solutions to meet their branding objectives.

Executives from OPA members About.com and iVillage will also showcase examples of online video content during another conference session entitled "Should We Go to the Videotape...or Not?"

More information about the 2005 Digital Marketing Conference and Expo can be found at www.digitalmarketingexpo.com.

About the Online Publishers Association

Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 113.4 million visitors, or 70.4 percent of the total U.S. Internet audience (Source: comScore Media Metrix, December 2004 combined home/work/university data). For more information about the Online Publishers Association, visit www.online-publishers.org.

CONTACT:
Lisa Carparelli
Online Publishers Association
(917) 743-4537
send an email

NEW YORK, NY -- March 10, 2005 -- The Online Publishers Association (OPA) today released its full year 2004 Paid Online Content U.S. Market Spending Report. The study, conducted in partnership with comScore Networks, found that consumer spending for online content in the U.S. grew to $1.8 billion in 2004, a 14% increase over 2003, driven largely by growth in the Entertainment/Lifestyles category.
Online Personals/Dating remained the leading paid content category in 2004, with spending at an all-time high of $469.5 million for the year, up 4% over 2003. However, spending on Entertainment/Lifestyles grew a remarkable 90%, from $217.6 million in 2003 to $413.5 million in 2004, while spending on Business/Investment content declined 6% over that same time period. As a result, Entertainment/Lifestyles overtook Business/Investment content as the No. 2 paid content category and is on track assume the top position should its current rate of growth continue.

NEW YORK, NY -- February 8, 2005 -- The Online Publishers Association (OPA) announced today the results of its Online Video Viewing Study. Conducted in partnership with Frank N. Magid Associates, the study surveyed 27,841 Internet users age 13 and older and found that online video on high quality content sites is becoming increasingly popular among Internet users and proving to be a powerful and effective advertising platform.

NEW YORK, NY -- February 4, 2005 -- Yesterday, the Online Publishers Association (OPA) submitted its full position on H.R. 29, the SPY ACT, to the House Energy and Commerce Committee elaborating on its initial comments submitted on January 25, 2005, pursuant to the Committee's formal request.

NEW YORK, NY -- January 13, 2005 -- The Online Publishers Association (OPA) today released the Internet Activity Index (IAI) for December 2004. Indicative of the height of the holiday shopping season, Commerce was the only category to gain share of time spent online in December 2004 over November 2004.