Press Releases 2004

NEW YORK, NY -- December 20, 2004 -- The Online Publishers Association (OPA) today released the Internet Activity Index (IAI) for November 2004. The holiday shopping season led to strong gains in share of time spent online on Commerce in November 2004 over October 2004.

NEW YORK, NY -- December 14, 2004 -- The Online Publishers Association (OPA) announced today that it has published its 2004 Online Media Industry Year-in-Review. Following a comprehensive analysis of the year's events, the OPA identified four key developments that shaped the online content business during 2004:

NEW YORK, NY -- November 18, 2004 -- The Online Publishers Association (OPA) today released the Internet Activity Index (IAI) for October 2004. The Index divides and tracks Internet usage among four distinct activities -- Content, Communications, Commerce and Search -- and was produced in conjunction with Nielsen//NetRatings. It is published monthly by the OPA. The October 2004 data revealed that Content held its position as the leading online activity as measured by share of time spent online.

NEW YORK, NY -- November 15, 2004 -- The Online Publishers Association (OPA) today released its Paid Content U.S. Market Spending Report covering Q1 and Q2 of 2004. The study, conducted by comScore Networks, determined that consumer spending for online content in the U.S. grew to $853 million in the first half of 2004, an increase of 14 percent over the same period last year.

NEW YORK, NY -- November 1, 2004 -- The Online Publishers Association (OPA) announced today that in September, for the first time ever, Content surpassed Communications to become the leading online activity as measured by share of time spent online, according to the latest results from the Internet Activity Index (IAI). The Index, which divides and tracks Internet usage among four distinct activities -- Content, Communications, Commerce and Search -- was developed in connection with Nielsen//NetRatings and is published monthly by the OPA.

NEW YORK, NY -- October 5, 2004 -- While Communications and Content continue to consume the majority of people's time online, Commerce was the only category to register an increase in share of time spent online in August over July 2004, according to the latest results from the Internet Activity Index (IAI) published by the Online Publishers Association (OPA). The Index, developed in connection with Nielsen//NetRatings, divides Internet usage into four distinct activities -- Content, Communications, Commerce and Search, tracking share of time spent on each activity on a month-to-month basis.

NEW YORK, NY -- September 21, 2004 -- The Online Publishers Association (OPA) announced today the results of its Generational Media Study, the fourth installment in a series of research reports designed to provide a detailed view of the 18 to 34 year-old media consumer. The study, conducted by Frank N. Magid Associates, examines how the Internet, television, radio, newspapers and magazines compare across the generations on a range of attitudinal measures.

MEDIA ADVISORY for September 21, 2004

NEW YORK, NY -- August 26, 2004 -- The Online Publishers Association (OPA) announced today the launch of the Internet Activity Index (IAI), a new way of looking at consumer engagement online developed in connection with Nielsen//NetRatings. The IAI divides Internet usage into four distinct activities: Content, Communications, Commerce and Search. By tracking share of time spent on each activity on a monthly basis, the Index provides a benchmark for charting the relative impact of changing market dynamics on these segments as the Internet continues to evolve.

NEW YORK, NY -- June 3, 2004 -- The Online Publishers Association (OPA) released today the third installment in a series of research reports designed to provide a detailed view of the 18 to 34 year-old media consumer. This study, conducted for the OPA by comScore Networks, focuses on how broadband impacts the types of activities 18 to 34 year-olds engage in online.

NEW YORK, NY -- May 11, 2004 -- The Online Publishers Association (OPA) today released its full year 2003 Paid Online Content U.S. Market Spending Report. The study, conducted in partnership with comScore Networks, found that consumer spending for online content in the U.S. grew to nearly $1.6 billion in 2003, an increase of 18.8 percent over 2002.

NEW YORK, NY -- April 20, 2004 -- The Online Publishers Association (OPA) today released the results of a new qualitative study on the media habits of the elusive 18 to 34 year-old audience. Conducted by John Carey, a long-time research professor and managing director of Greystone Communications, the study revealed that media use is largely a function of lifestyle among this group. These consumers often have unpredictable schedules and may only have small slivers of time available to use media. As a result, the Internet, which is pervasive and accessible on their own time, has become a dominant medium in the lives of these consumers.

NEW YORK, NY -- April 1, 2004 -- The Online Publishers Association (OPA) announced today the schedule and program for Eyes on the Internet 2004, an eight-city tour designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing.

NEW YORK, NY -- March 29, 2004 -- The Online Publishers Association (OPA) released today the first in a series of research reports designed to provide a detailed view of the 18 to 34 year-old consumer. The first installment of the research, conducted in partnership with comScore Networks, found that 72% of all 18 to 34 year-olds are online -- the highest percentage of any age group.

NEW YORK, NY -- February 23, 2004 -- The Online Publishers Association (OPA) announced today its executive officers for 2004. Larry Kramer, chairman & CEO of MarketWatch.com (Nasdaq:MKTW) was named chairman of the OPA. Debora Wilson, chief operating officer of The Weather Channel and TWCi, is the treasurer of the OPA and Riley McDonough, vice president of sales and marketing at ESPN Internet Group, is the secretary of the OPA.

NEW YORK, NY -- February 12, 2004 -- The Online Publishers Association (OPA) announced today the results of its Multi-Channel Media Brand study, which examined behavioral and attitudinal characteristics of consumers who utilize both the online and offline versions of a media brand.