Press Releases 2002

NEW YORK, NY -- December 20, 2002 -- The Online Publishers Association announced today the results of its Q2/Q3 U.S. Market Spending Report for paid online content.

NEW YORK, NY -- December 6, 2002 -- The Online Publishers Association today released new data that indicates that users of branded media Web sites are more likely to read, watch or listen to those same media brands offline.

NEW YORK, NY -- November 7, 2002 -- Many leading online publishers reported strong third-quarter earnings results, according to publicly filed documents and a recent survey of 18 Online Publishers Association (OPA) members.

NEW YORK, NY -- October 21, 2002 -- The Online Publishers Association (OPA) announced today the results of an audience affinity study conducted in partnership with Millward Brown IntelliQuest and comScore Networks. These results establish a link between consumer affinity toward media Web sites and a positive predisposition toward advertisements delivered by those sites.

NEW YORK, NY -- September 9, 2002 -- The Online Publishers Association issued the following statement today from its executive director, Michael Zimbalist, pertaining to the results of a washingtonpost.com study conducted with Nielsen//NetRatings @plan and MORI research, which were released earlier today:

NEW YORK, NY -- August 13, 2002 -- Fourteen top quality online content sites reported that Q2 ad sales were up by an average of 34.2% compared to the same quarter last year, according to poll conducted by the Online Publishers Association (OPA) of its member companies. Year-to-date ad revenue grew an average of 33.5% compared to the same period last year.

NEW YORK, NY -- August 1, 2002 -- The Online Publishers Association announced today the results of its first U.S. Market Spending Report for paid online content.

NEW YORK, NY -- July 22, 2002 -- The Online Publishers Association (OPA) today released a new White Paper entitled Assessing the Value of Loyal Audiences, the second in a series of OPA White Papers intended to provide marketers with a better understanding of the role of various metrics in evaluating a Web site's advertising potential and determining its advertising value.

NEW YORK, NY -- June 18, 2002 -- The Online Publishers Association (OPA) announced today that Solbright, Inc. has become the newest associate member of the organization. Vendors and organizations that support the online publishing industry but are not, themselves, publishers are eligible for associate status with the OPA.

NEW YORK, NY -- June 10, 2002 -- Several prominent members of the Online Publishers Association (OPA) gathered today in New York to discuss the state of online publishing and to correct common misperceptions about the vitality of the sector in today's media landscape.

NEW YORK, NY -- June 5, 2002 -- The Online Publishers Association (OPA) announced today that Engage, Inc. (Nasdaq:ENGA) has become an associate member of the organization.

NEW YORK, NY -- June 4, 2002 -- The Online Publishers Association (OPA) today released a new White Paper entitled Internet Metrics: The Loyal Audience, the first in a series of OPA White Papers intended to provide marketers with a better understanding of audience measurement and the role of various metrics in evaluating a site's advertising potential.

NEW YORK, NY -- May 8, 2002 -- The Online Publishers Association today called attention to and commented on the introduction and performance of several online advertising formats that have emerged in recent months.

NEW YORK, NY & KNOXVILLE, TN -- April 18, 2002 -- The Online Publishers Association (OPA) announced today that Scripps Networks is its newest member, expanding its current membership to 20 media companies.

NEW YORK, NY -- April 11, 2002 -- The Online Publishers Association (OPA) announced today the results of a media mix study undertaken with Millward Brown IntelliQuest in February 2002.

NEW YORK, NY -- April 5, 2002 -- The Online Publishers Association (OPA) announced today that 24/7 Real Media, DoubleClick and Tacoda Systems have joined as associate members.

NEW YORK, NY -- March 19, 2002 -- The Online Publishers Association announced today that it will be sizing the market for paid online content on an ongoing basis, beginning in the second quarter of this year.

NEW YORK, NY -- March 18, 2002 -- The Online Publishers Association issued the following statement today from its executive director, Michael Zimbalist, on the growing body of research surrounding senior executives' use of online media, including the results of a Forbes.com C-level executive survey, which were released earlier today:

NEW YORK, NY -- March 14, 2002 -- The Online Publishers Association (OPA) announced today that Tribune Interactive, Inc. and Le Monde Interactif have joined as its two newest members, expanding its current membership to 19.

NEW YORK, NY -- January 8, 2002 -- The Online Publishers Association (OPA) announced today the results of a media consumption study undertaken with Millward Brown IntelliQuest in November 2001.