Press Releases 2001

NEW YORK, NY -- December 19, 2001 -- The Online Publishers Association (OPA) announced today that Cox Enterprises, Inc. and Forbes.com have joined as its newest members, expanding its current membership to 17.

NEW YORK, NY -- November 15, 2001 -- The Online Publishers Association (OPA) believes that surround sessions, launched today by NYTimes.com with the first three advertisers to take advantage of the offering, represent an important new development in the packaging of online advertising and provide a much more effective way for marketers to reach a continually growing online audience.

NEW YORK, NY -- October 29, 2001 -- The Online Publishers Association (OPA) announced today that after a comprehensive review of online publishing industry issues, it has commissioned two groundbreaking studies of online advertising with Millward Brown IntelliQuest.

NEW YORK, NY -- October 11, 2001 -- Following on the results of a recent Harris Interactive survey, which showed that the number of Americans with online access who used the Internet as their primary source of news and information more than doubled in the two weeks since the September 11 terrorist attacks, the Online Publishers Association (OPA) today released traffic data¹ from a wide variety of its member sites.

NEW YORK, NY -- October 5, 2001 -- The Online Publishers Association (OPA), in conjunction with Harris Interactivesm, announced today that according to a Harris Interactive survey conducted September 27-October 1, the number of Americans with online access who used the Internet as their primary source of news and information more than doubled in the two weeks since the terrorist attacks on New York and Washington.

NEW YORK, NY -- September 25, 2001 -- The Online Publishers Association (OPA) announced today that Bankrate.com, Slate.com, SPACE.com and weather.com have joined OPA as charter members, expanding its current membership to 16. Elizabeth DeMarse, president and CEO of Bankrate, Scott Moore, publisher of Slate.com, John C. Ferrara, president and CEO of SPACE.com, and Debora Wilson, president and CEO of weather.com, will serve as representatives to OPA.

NEW YORK, NY -- August 2, 2001 -- The Online Publishers Association (OPA) announced today that membership is now open to any organization that demonstrates a commitment to publishing high-quality online content and meets its membership criteria.

NEW YORK, NY -- July 18, 2001 -- According to the Online Publishers Association (OPA), the research published today by CNET Networks clearly demonstrates that online advertising within trusted editorial environments raises brand awareness and provides marketers with a powerful platform for bringing consumers closer to a purchase decision.

NEW YORK, NY -- July 9, 2001 -- The Online Publishers Association (OPA) believes that CBS MarketWatch.com's decision to stop automatically reporting click-through rates to their advertising clients is an important step in refocusing the industry on a new vision of how to measure success.

NEW YORK, NY -- June 25, 2001 -- Twelve of the Internet's leading content brands announced today the establishment of the Online Publishers Association (OPA), a new industry trade organization representing the interests of high-quality online publishers before the advertising community, the press, the government and the public.