Welcome to the OPA

Introduces Six New Members, Reflecting Changes in Digital Content Business

The Online Publishers Association (OPA), the only trade association that exclusively serves the diverse needs of digital content companies, today announces six new brands joining its elite membership of more than 55 publishers and industry leaders (full list here). As the industry continues to evolve and content experiences extend into new platforms and unique formats, these new members signal what’s next for both the association and the industry. |  Press Release

Do-Not-Track Will Benefit Our Whole Industry

OPA CEO Jason Kint recently published an article in the Wall Street Journal suggesting that current efforts to protect consumer privacy in digital media were falling short. In any industry, it’s always better to be self-critical, perhaps overly so, rather than to assume one’s efforts are perfect. He suggested that a more vigorous “Do-Not-Track” (DNT) system might be part of the answer. Some in the industry took strong exception to those thoughts. |  MediaPost

Content All Stars Event

Content All Stars is an invitation-only OPA event designed for marketing executives and digital media leaders from a diverse range of businesses. Go to Content All Stars (www.contentallstars.org) to find out more, to request an invite or to learn about sponsorship opportunities.  PDF |  Press Release

Welcome to OPA InContext, where we tell the stories that reflect and inspire the vitality and growth of news, information and entertainment brands in the dynamic digital marketplace. OPA InContext spotlights some of the industry’s best and brightest and to provides insights and analysis that support the work of digital media and marketing executives.

Purch Increases its Commitment to Connecting Content, Commerce and Community

Publishers Can Make a Real Difference in the Fight against Ad Fraud and Nonhuman Traffic

Six New OPA Members Announced, Reflecting Changes in Digital Content Business

Q&A: Jeff Burkett, Sr. Director Ad Innovation & Product Strategy The Washington Post, on Ad Viewability