NEW YORK, NY -- May 1, 2006 -- The Online Publishers Association (OPA) announced today the schedule and program for its 2006 Eyes on the Internet tour. The annual road show, which will begin in Atlanta on June 6th, is designed to provide executives in the advertising, marketing and publishing communities with the latest online media research and trend information.

This year's Eyes on the Internet tour will include events in eight cities. In each city, the OPA will discuss its new research project, "A Day in the Life: An Ethnographic Study of Media Consumption."

OPA commissioned Ball State University's Center for Media Design to conduct the study, which will be the most detailed and in-depth analysis to date of the Middletown Media Studies data. The research, which is based on actual observations of media usage, will explore where, how, and in which combination consumers are using media, and explain the implications for media, advertisers and marketers.

"With the Internet now ubiquitous in our daily lives, it's vital that we explore exactly how consumers are using all forms of media," said Pam Horan, OPA vice president, marketing and membership. "Because this study is based on real-world observations, it will provide the most complete and accurate look at everyday media use by average Americans."

Horan continued, "In each tour stop, we'll discuss the study in detail and engage in lively debate about what it means for the future of media and advertising. To fully explore these critical issues, we'll hear from leading executives in publishing, marketing and research."

The OPA Eyes on the Internet 2006 tour schedule is as follows:

• June 6, Atlanta - Westin Peachtree
• June 7, New York - Marriott Marquis
• June 8, Boston - Four Seasons Hotel
• June 13, Chicago - Westin Michigan Ave
• June 14, Detroit - The Townsend (in Birmingham, MI)
• June 20, Los Angeles - Park Hyatt Hotel
• June 21, Dallas - Four Seasons Las Colinas (in Irving, TX)
• June 22, San Francisco - Four Seasons Hotel

For additional information about each Eyes on the Internet 2006 event, and to register, visit www.online-publishers.org/eyes2006. All events are free of charge, but space may be limited.

Media are invited to attend the event, and one-on-one interviews can be arranged for interested reporters. Media should contact Don Marshall at (202) 429-4932, or donmarshall@rationalpr.com.

Eyes on the Internet 2006 is sponsored nationally by AllBusiness.com, About.com, CBS Digital Media, CNET Networks, The New York Times Media Company, Real Cities Network, Reuters.com, and Tribune Interactive.

About the Online Publishers Association

Founded in June 2001, the Online Publishers Association is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 109.5 million visitors, or 65 percent of the total U.S. Internet audience (Source: comScore Media Metrix, July 2005 combined home/work/university data). For more information, go to www.online-publishers.org.

About Ball State University, Center for Media Design and Middletown Media Studies 2

Ball State University, located one hour northeast of Indianapolis in Muncie, Ind., is the third-largest public university in Indiana, with more than 17,700 students. The Center for Media Design (CMD) is a research and development facility focused on the creation, testing and practical application of digital technologies for business, classroom, home and community.

Middletown Media Studies 2 (MMS2) builds upon Muncie's reputation as "Middletown America," a typical community in the United States. Muncie earned this distinction as a result of the Middletown Studies of the 1920s and '30s by sociologists Robert and Helen Lynd. MMS2 is a follow-up to a 2004 study that found people consume much more media than they say they do.

CONTACT:
Don Marshall
Rational PR
(202) 429-4932
donmarshall@rationalpr.com