The OPA provides publishers with a variety of benefits including access to strategic market insight, private forums for information exchange tailored to all levels of your organization as well as public networking and intelligence events. Members will receive the following benefits and services:
Proprietary Media Research
Each year, the OPA undertakes major research initiatives in support of the online publishing industry. Most recently the OPA conducted research into:
For a complete listing of OPA research, visit the OPA Research area of this Web site.
Though top-line findings of most OPA research are made public, OPA members receive the complete research results, as well as company-specific results for custom projects.
Proactive Public Relations
The OPA provides ongoing media relations and outreach to key constituent groups and uses statements and advisories to comment on and support member initiatives that it believes are a positive development for the industry.
Benchmarking and Best Practices
The OPA conducts an annual operational and financial benchmarking study among its members. This study provides a basis from which member companies can make strategic business decisions. In addition, the OPA periodically documents prevailing practices among member companies covering areas such as pay practices, registration, privacy policies, and video on the Web, enabling OPA members to see how their practices compare to others in their industry.
Events
The OPA conducts a series of public and private events in support of its members' businesses. The OPA hosts private monthly breakfast forums as well as an annual summit for its members' senior executives. The OPA also hosts a series of monthly committee and task force meetings on key topics of importance to the membership from research and editorial to legal and financial. These forums are designed to share new research findings or discuss best practices. In addition, the OPA regularly brings its perspective to the marketplace through a local market road show and global online media conference.
Industry Intelligence
The OPA Intelligence Report, a bi-weekly e-mail newsletter, covers the latest news and research for the online publishing industry.
Coordinated Legal/Legislative Strategies
The OPA acts as a center of gravity for its member organizations with respect to legal and legislative matters that affect online publishing, such as copyright issues, online privacy, spyware and CAN-SPAM. The OPA provides a forum for legal counsel and develops positions in conjunction with other industry trade groups with whom we share common cause to achieve the maximum impact before Congress and the Courts.
OPA Member Discounts
The OPA partners with organizations to offer its members discounts on events and business services. Be sure to indicate that you are an OPA member when looking into the discounts.
Like-minded Community
The OPA offers a like-minded community with common values, enabling senior executives and their staff in the online media industry to share thoughts, insights and ideas.
