24/7 Real Media, a pioneer in interactive marketing and technology,targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving,targeting,tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today, Defining Tomorrow.

Adobe revolutionizes how the world engages with ideas and information. For more than two decades, the company’s award-winning software and technologies have set new standards for producing and delivering content that engages people virtually anywhere at anytime. From rich images in print, video, and film to dynamic digital content across multiple media, the impact of Adobe solutions is evident across industries and felt by anyone who creates, views, and interacts with information. With a reputation for excellence and a portfolio of many of the most respected software brands, Adobe is one of the world’s largest and most diversified software companies. 

AdReady – AdReady offers a white label end-to-end automated display advertising platform for publishers, which provides real-time ad customization tools in a web-based interface for advertisers. www.adready.com

AudienceScience offers the most powerful and flexible targeting platform for digital media worldwide, and has been connecting advertisers with engaged audiences on the Web since 2000. Our leading audience targeting platform collects and measures people’s interests and intent through their Web behaviors—the sites they visit, the articles they read, the searches they make, and much more. This non-personally identifiable information is parsed and stored in massive data warehouses. We then segment these people into qualified audiences that can be reached anywhere online. To learn more, visit www.audiencescience.com.

The Audit Bureau of Circulations (ABC), provides credible, independently verified information essential to the media buying and selling process as the leading third-party media auditing organization in North America. ABC’s interactive division, ABCi, provides a variety of interactive auditing services to meet the growing demand for online accountability, including online traffic activity, e-newsletter delivery and online ad delivery verification. Innovative reporting options allow members to incorporate a wide-range of media products on one report to reflect today’s expanding media portfolios. To learn more, visit www.accessabc.com.

CheckM8 offers the online advertising industry the most modern and advanced technologies to maximize ad revenues and operational efficiencies. CheckM8 ad management platforms independently empower digital content providers to monetize display and premium advertising with unparalleled inventory, rich media and video yield. CheckM8 is the trusted partner for over 100 leading media brands, networks and service providers worldwide including CCI of Dentsu, Nielsen, Terra Networks, Time Inc. and HFM. Founded in 2000, CheckM8 is based in New York City with partner offices in Asia and Latin America and R&D facilities in Tel Aviv. www.checkm8.com

ContextWeb, Inc. provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. ContextWeb's patent-pending ContextAd is the industry's only real-time and fully-automated solution that serves contextually-relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd uses both content and keywords for analysis and matching, delivering unprecedented accuracy while extending audience reach and increasing sales conversion rates. Additional information on ContextWeb can be found at www.contextweb.com. 

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com. 

Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. Dynamic Logic’s research includes: AdIndex® to test and analyze digital advertising campaigns including online, mobile, and gaming elements; CrossMedia ResearchTM to evaluate multimedia campaigns; MarketNorms®, a syndicated ad effectiveness planning and benchmarking database; and LinkSelect for Digital, an online copy-testing solution developed jointly with Millward Brown. Founded in 1999, the company is headquartered in New York City with offices in Chicago, San Francisco, Providence, London, Paris, Frankfurt and Hong Kong. Clients include leading marketers, advertising agencies and media companies. Dynamic Logic is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP. www.dynamiclogic.com

Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, Canada, Brazil, the United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up-to-date analysis of online trends, please visit the Hitwise research blog and the Hitwise Data Center.

FreeWheel offers the most formidable system for digital video ad management and monetization. Built from the ground up by a handful of former DoubleClick executives, FreeWheel’s solution set arms content owners and distributors with the tools and services they need to make the most money possible from video content.

FreeWheel was founded in 2007 and is privately-held with offices in Silicon Valley, New York, and Beijing. We are well-funded by Battery Ventures and Foundation Capital.

Gigya is a leading social optimization platform for online business, enabling websites to connect seamlessly to the most popular and powerful social network services including Facebook Connect, Twitter and LinkedIn.  Gigya’s technology enables customers to provide social sharing, registration and interactive features to drive increased traffic, conversion and time spent on their websites.  In addition, Gigya provides widgets, analytics, consulting and customer support to ensure clients optimize the social performance of their websites.  Gigya technology reaches more than 250 million users monthly and powers millions of shares each day for clients including A&E, Intuit, The Coca-Cola Company, Time, and Turner Networks. 

Insight Express is the world's leading provider of online research services, including the popular ad effectiveness service, AdInsights. Only AdInsights offers publishers the ability to demonstrate ROI from both a brand and conversion perspective, revealing not only brand building effectiveness but the actual revenue resulting from a campaign. Publishers turn to AdInsights for a flexible, yet easy to deploy solution backed by research expertise and top-flight project management skills. InsightExpress also provides publishers with a myriad of custom research solutions including concept testing, editorial and cover testing, and subscriber panels. 

Ipsos Mendelsohn a division of Ipsos MediaCT (formerly known as Monroe Mendelsohn Research) is an internationally recognized, full-service marketing and media research company headquartered in New York City. Founded in 1958 to provide marketing consultation and conduct custom marketing research surveys, the company has expanded beyond the custom research services it had initially been providing and now also syndicates two of America's well-known, respected and innovative media surveys (The Mendelsohn Affluent Survey and Business Elite: USA). These syndicated surveys are used by hundreds of advertisers, agencies, and the media (magazines, newspapers, cable television networks, media companies, etc.) in their communications planning and buying activities.

The Jordan, Edmiston Group, Inc. (JEGI) is the leading provider of independent investment banking services for media, information, marketing services and related technologies. Since being founded in 1987, JEGI has completed 500 high-profile M&A transactions for global and emerging companies; entrepreneurial owners; and private equity and venture capital firms.  

Recent successful Online Media and Interactive Marketing Services transactions:

• Sale of online behavioral targeting network aCerno to Akamai;
• Sale of M:Metrics, the leader in mobile media measurement, to comScore;
• Sale of a stake in Undertone Networks, a premium online ad network, to JMI Equity;
• Sale of FierceMarkets, an online B2B group, to Questex Media;
• Sale of Money-Media, an online financial information provider, to Pearson;
• Sale of iParenting to the Walt Disney Company;
• Sale of KnowledgeStorm to TechTarget;
• Sale of Healia to Meredith;
• Representing Gorilla Nation Media in an investment from Great Hill Partners; and many more.

For more information, please contact Managing Directors Tolman Geffs (tolmang@jegi.com) or Scott Peters (scottp@jegi.com), both at 212-754-0710 or visit www.jegi.com.

At Microsoft Advertising, we don’t just understand the digital landscape, we create it. Part software company with powerful innovations and part media company with global properties, we bring both our technical and creative sides to the table.. For more information, please visit wwww.advertising.microsoft.com. 

Nielsen//NetRatings, a service provided by NetRatings, Inc. (Nasdaq: NTRT), is the global standard for Internet audience measurement and analysis. It serves as the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, MegaPanel® and SiteCensus services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit www.nielsen-netratings.com. 

Pluck social media solutions empower leading publishers to integrate community tools and pro-am content directly into their web properties, driving audience engagement and digital revenue. Pluck proudly counts among its customers many OPA members including Condé Nast, Discovery, Freedom Interactive, Gannett Digital, McClatchy, McGraw-Hill, Meredith, NPR, USA Today and The Washington Post. Awards include a Red Herring 100 and an EContent 100. Pluck is based in Austin, Texas and operates as a wholly owned subsidiary of Demand Media. More information on Pluck offerings can be found at www.pluck.com.

Pulse 360's sponsored links are distributed to the Web's best sites, including The Wall Street Journal Online, MarketWatch.com, MSNBC.com, MSN, USATODAY.com, CBS Radio Stations, NASCAR.com, Autobytel.com, and thousands more. Pulse 360 offers advertisers multiple options for targeting their campaigns, including by context, behavior, demographics, geographics and location. Pulse 360 is a unit of Seevast, and has offices in New York City and Buffalo, NY. For more information, please visit www.pulse360.com and www.seevast.com. 

Based in Los Angeles, the Rubicon Project launched in 2007 and set on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 - 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $35 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves 1500 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings) by optimizing more than 40 billion ads each month across hundreds of demand sources. Reaching more than 500 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks and other resellers, many exclusive, around the world. The unique combination of demand optimization and drives revenue lift ranging from 30-300% for the Rubicon Project’s customers. www.rubiconproject.com

ShortTail Media, launched in the summer of 2008 by former OPA members, is the leading alliance of the world’s greatest news, information and entertainment websites, creating an entirely new way to manage and sell premium online advertising. By enabling OPA publishers to partner with their peers, ShortTail helps them secure a higher yield on their viewers and impressions, reach new non-endemic clients, and expose their sites to a higher class of advertiser. ShortTail offers advertisers large scale, transparency across our audience channels, and prominent ad spaces, all with a single point of contact and a simple buy. ShortTail Media has headquarters in both Atlanta and New York City. For more information, visit: http://www.shorttailmedia.com

Solbright is the leading provider of automated solutions for managing the inventory, sales, revenue, trafficking, billing and reporting processes for the online advertising business of websites and publishers. Solbright's AdsuiteTM is a fully-integrated software service that provides online publishers and websites with inventory forecasting and management, contract management, creative management and trafficking, ad validation, billing reconciliation and recognition, and management reporting. Solbright's customers include the most prominent publishers and web sites, including The New York Times, The Weather Channel, USA Today, The Washington Post, The Tribune Company, MTV, Sportsline, Expedia, The Scripps Network, Knight Ridder Digital, BusinessWeek, The National Geographic Society and many others. Solbright is based in New York and provides its services throughout the world. For further information or to contact us please visit www.solbright.com.

Theorem provides outsourced ad operations, search operations and specialized reporting and analytic services to digital marketers. With over 500 employees worldwide across 6 locations, Theorem’s vision is to be a domain expert in the online marketing space and deliver world class service. Our teams have deep domain expertise in the space, receiving regular training on best practices and the latest technologies.

Some of the leading online organizations are leveraging Theorem’s services to scale their media operations, improve service levels and control costs. Using a combination of domain expertise and process excellence, Theorem is able to drive significant cost savings for its clients. Theorem’s global service delivery model enables on site support for project scoping and off shore teams for operational execution.

Tremor Media is the leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 1,500 top-tier publisher sites with more than 136 million unique visitors per month and is ranked #4 in comScore’s VideoMetrics AdFocus report.

Tremor also offers the Acudeo Video Monetization Platform for publishers, a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com. 

TRUSTe helps to manage website privacy and regulatory compliance. TRUSTe Web Privacy and Compliance Services provide a platform for publishers to deliver privacy across multiple geographies, continuously monitor for compliance, and resolve customer disputes.www.truste.com

Vibrant Media is the world's leading provider of in-text advertising, giving marketers the opportunity to deliver highly-targeted, user-initiated online ads within the text of Web content. Through its IntelliTXT media services, Vibrant Media helps advertisers plan, buy, deliver and optimize their in-text creative. Vibrant Media works closely with Web publishers to determine the most appropriate placement of IntelliTXT on their site, allowing them to expand their advertising real estate with relevant information for users. Utilizing superior technology and international distribution, Vibrant Media manages more than 3 billion words per month for top advertisers such as Sony, Microsoft, New Line Cinema, Charles Schwab and Toyota. The company was founded in 2000 and has offices in New York, San Francisco, London, Hamburg, and Tokyo. Visit Vibrant Media at www.vibrantmedia.com. 

Yieldex, Inc. (www.yieldex.com), the leader in advertising inventory management, forecasting, and yield optimization solutions, provides the digital media industry with visual tools for efficiently managing addressable advertising. Our patent-pending, cloud-enabled DynamicIQ™ platform powers hyper-target inventory forecasts, campaign scenario planning, and advanced business intelligence, giving executives and operations the transparency and insight needed to maximize inventory yield and revenue. Founded in 2007 by industry veterans from NetGravity and Matchlogic, Yieldex is privately held and has offices in New York, NY and Boulder, CO.