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Current Supporters of the OPA
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24/7 Real Media, a pioneer in interactive marketing and technology,targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving,targeting,tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today, Defining Tomorrow.
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The Audit Bureau of Circulations (ABC), provides credible, independently verified information essential to the media buying and selling process as the leading third-party media auditing organization in North America. ABC’s interactive division, ABCi, provides a variety of interactive auditing services to meet the growing demand for online accountability, including online traffic activity, e-newsletter delivery and online ad delivery verification. Innovative reporting options allow members to incorporate a wide-range of media products on one report to reflect today’s expanding media portfolios. To learn more, visit www.accessabc.com.
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Atlas provides digital media technologies for agencies, advertisers and publishers. Our solutions for agencies and advertisers enable the unified management of digital marketing campaigns across display banners, rich media, search, video, and websites. Our solutions for publishers maximize advertising revenue across all available and developing digital media platforms. With industry-leading tools and close collaboration, Atlas helps our clients achieve dramatic, measurable results.
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Adobe revolutionizes how the world engages with ideas and information. For more than two decades, the company’s award-winning software and technologies have set new standards for producing and delivering content that engages people virtually anywhere at anytime. From rich images in print, video, and film to dynamic digital content across multiple media, the impact of Adobe solutions is evident across industries and felt by anyone who creates, views, and interacts with information. With a reputation for excellence and a portfolio of many of the most respected software brands, Adobe is one of the world’s largest and most diversified software companies.
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Clickability delivers a fully integrated, multi-tenant on-demand platform for innovative web publishing. Clickability gives a competitive advantage to its customers by delivering an innovative suite of content management, ad server, newsletter, social media, delivery, and analytic capabilities. The integrated platform allows customers to focus on building their online business and not managing technology. Clickability delivers web publishing success to the top names in the publishing world, including: CNN Interactive, Wall Street Journal, Gray Television and Philly.com. A privately held company, Clickability (www.clickability.com) is headquartered in San Francisco.
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comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Best Buy, The Newspaper Association of America, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.
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ContextWeb, Inc. provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. ContextWeb's patent-pending ContextAd is the industry's only real-time and fully-automated solution that serves contextually-relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd uses both content and keywords for analysis and matching, delivering unprecedented accuracy while extending audience reach and increasing sales conversion rates. Additional information on ContextWeb can be found at www.contextweb.com.
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DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.
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Dynamic Logic, a Millward Brown Company, is a leading marketing research company with expertise in measuring marketing effectiveness. Dynamic Logic's research products include: AdIndex®, to analyze online ad effectiveness; CrossMedia ResearchTM, to evaluate multimedia campaigns; MarketNorms®, a syndicated ad effectiveness database; and DigitalLinkTM, an online copy-testing solution developed jointly with Millward Brown. Founded in 1999, the company is headquartered in New York City with offices in Chicago, San Francisco, Rhode Island, London and Tokyo. Learn more at www.dynamiclogic.com.
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Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with more than 500,000 web sites across 160 industry categories. By monitoring more people and more websites more often, Hitwise provides marketers with timely and actionable marketing insights to determine how their online presence compares to competitor web sites. Companies use this information to maximize their online investment via affiliate programs, search marketing, online advertising, content development and lead generation. For more information visit www.hitwise.com.
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IndustryBrains, Inc. is a leading performance advertising media company that uses keyword search and relevant editorial targeting to achieve superior advertising results for marketers. We connect qualified buyers with sellers via pay-per-click advertising programs, including Search Listings and Contextual Category Advertising. IndustryBrains was founded on the principle that not all clicks are equal. Clicks generated from quality content have proven to deliver more targeted leads and customers for marketers. At the same time, our solutions are optimized for publishers that have premium brands and audiences to generate more revenue per click. The IndustryBrains Network successfully launched in February 2002, delivering advertiser listings to premium publisher web sites including BusinessWeek, IDG's Infoworld, Computerworld and Macworld, Ziff Davis Media's PCMag.com and eWeek, CMP Media's Commweb, TechWeb Network, Dr. Dobbs Journal and many others. Learn more at www.industrybrains.com.
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Insight Express is the world's leading provider of online research services, including the popular ad effectiveness service, AdInsights. Only AdInsights offers publishers the ability to demonstrate ROI from both a brand and conversion perspective, revealing not only brand building effectiveness but the actual revenue resulting from a campaign. Publishers turn to AdInsights for a flexible, yet easy to deploy solution backed by research expertise and top-flight project management skills. InsightExpress also provides publishers with a myriad of custom research solutions including concept testing, editorial and cover testing, and subscriber panels.
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Founded in 1987, The Jordan, Edmiston Group, Inc. (JEGI) of New York is a leading independent investment bank to the media and information industries, having completed nearly 500 M&A transactions. JEGI combines deep interactive expertise with broad relationships across major diversified media companies, resulting in a leading position in M&A transactions for Online Media & Technology. JEGI serves companies leading the many facets of the online marketplace, including content and publishing, online networks, lead generation, and the services that create and deliver advertising across the Web. Recent successful interactive transactions include the sale of VentureDirect to PlattForm Holdings (Arlington Capital Partners); Healia to Meredith Corporation; a $50+ million investment in Gorilla Nation Media by Great Hill Partners; TechnologyGuide.com to TechTarget; Cymfony to TNS Media Intelligence; Reed Business Information's acquisition of BuyerZone.com; Klipmart to DoubleClick; Moreover to VeriSign; and PointRoll to Gannett. For more information, visit www.jegi.com.
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Kannon Consulting is a strategy and marketing consulting firm focused on helping clients identify market opportunities to grow audiences and revenues. Using a customer-focused, Outside-In approach, Kannon partners with clients to increase the value of their content and services while increasing the effectiveness of their sales and marketing. Extensive media experience ensures Kannon's work results in actionable strategies for growing audiences and revenues while influencing change within the organization. Kannon's work is intensely data-driven and highly collaborative. It applies rigorous qualitative and quantitative research methods along with decades of experience, analytical insight and structured thinking to assemble a wide variety of external and internal information and develop tools. The collaborative approach ensures each project is customized to tackle complex business problems specific to each client. For more information, please contact Barbara Cohen or visit www.kannon.com.
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LookSmart's technology and tools helps publishers increase audience and revenue. LookSmart's solutions allow publishers to develop and control direct advertiser relationships with a private label PPC search platform; generate more audience, frequency and content consumption; access thousands of advertisers through a single syndicated search network; and increase the depth and relevance of search results. For more information, please visit www.looksmart.com.
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Macrovision provides distribution, commerce and consumption solutions for software, entertainment and information content. It offers these solutions for a variety of industries, including home video, PC games, music, cable/satellite, consumer software, enterprise software and information publishing. In also offers middleware solutions to enable the development of connected devices. Macrovision's solutions maximize the value of online content by helping information publishers overcome the complexities of digital licensing, distribution, and commerce. The Content Access Control and Digital Commerce solutions provide both B2B and B2C publishers flexibility in how they sell and protect digital assets, while creating new channels and increasing revenue. Macrovision is headquartered in Santa Clara, California with offices across the United States and around the world. More information about Macrovision can be found at www.macvision.com.
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Nielsen//NetRatings, a service provided by NetRatings, Inc. (Nasdaq: NTRT), is the global standard for Internet audience measurement and analysis. It serves as the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, MegaPanel® and SiteCensus services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit www.nielsen-netratings.com.
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Nstein Technologies (TSX-V: EIN) develops and markets leading content management software for the media, publishing and entertainment industries. Its Ntelligent Content Management Suite (NCM) enables the centralization, enrichment and cross-media publication of textual and rich media assets. NCM's digital asset and web content management solutions are powered by a series of next-generation text mining tools. Nstein helps publishers generate additional online revenue streams, accelerates time-to-market and reduces operational costs. The Company is headquartered in Montreal, Canada, with offices in the USA and Europe. Learn more www.nstein.com.
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Operative enables interactive publishers and agencies meet the demands of an increasingly dynamic Internet marketplace while improving their bottom lines. It does this by providing expert management of ad operations through its industry-leading technology and obsessive service. Operative's flagship subscription-based software –- accessed by clients via the Operative Dashboard, an ASP software solution –- automates the entire ad operations process, from insertion order through trafficking and campaign optimization through CRM, with sales force automation built in. Headquartered in New York City with an international base in London and offices around the world, Operative provides a full range of outsourced ad operations to many of the world's leading media companies including The Wall Street Journal, The Economist, MSN, Omnicom and WPP. For more information, please visit: www.operative.com.
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| thePlatform™ is the leading broadband video management and publishing company. Media companies and video sites rely on thePlatform’s services to manage their media, generate more revenue from their content, syndicate media to outlets, and create unique broadband video players. thePlatform has hundreds of customers including BBC, Bell Canada, CNBC, CBS’s College Sports TV, Comcast, Gannett, Helio, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, and Vongo. |
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Pulse 360's sponsored links are distributed to the Web's best sites, including The Wall Street Journal Online, MarketWatch.com, MSNBC.com, MSN, USATODAY.com, CBS Radio Stations, NASCAR.com, Autobytel.com, and thousands more. Pulse 360 offers advertisers multiple options for targeting their campaigns, including by context, behavior, demographics, geographics and location. Pulse 360 is a unit of Seevast, and has offices in New York City and Buffalo, NY. For more information, please visit www.pulse360.com and www.seevast.com.
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Quigo develops groundbreaking marketing technology that helps businesses and consumers get more of what they want out of the Internet search process. Quigo’s product offerings consist of ROI-based solutions for content-targeted advertising and search engine marketing. Its offerings include AdSonar Exchange, a content-targeted advertising marketplace for advertisers and Web publishers; and FeedPoint, a search engine marketing solution for advertisers and search engine marketing agencies. Visit Quigo at www.quigo.com.
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Rapt, Inc. is the industry standard provider of advertising yield management solutions. These solutions help companies achieve and sustain profit and revenue growth objectives through the deployment of intellectual property-rich technology and advisory services. Rapt's technology enables companies to price, predict and provision their advertising assets, while Rapt's advisory services help companies design and implement best-practice revenue management processes across their organization. Rapt's client base includes CNET Networks, Dow Jones & Company, Expedia, Fox Interactive Media, Microsoft, MTV Networks, NBC Universal, The New York Times Company, Reuters, USA TODAY, The Weather Channel Interactive, Yahoo!, and others. More information about Rapt can be found at: www.rapt.com.
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Return Path is an email performance management company dedicated to improving the reach, delivery performance and overall success of permission-based email programs. More than 1,500 companies use Return Path's services to generate superior results from their email programs, taking advantage of Return Path's pioneering innovation in deliverability, ECOA, list hygiene, double-opt-in list acquisition, online market research and best practices strategy. Return Path's Sender Score is the industry's original and premier email deliverability solution, including Sender Score Certified for email accreditation and Sender Score Reputation Monitor, the most comprehensive reputation management system. For more information, please visit www.returnpath.net.
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Revenue Science, Inc. is the leading provider of behaviorally-targeted audiences for Web advertising. Revenue Science delivers the highest-quality audiences with the most effective reach, increasing revenue for publishers and efficiency for advertisers. The company makes behavioral targeting easy by using Audience Search technology to deliver custom campaigns, powerful inventory management tools, no-risk performance-based pricing, and the RAMP™ full-service methodology. Clients include leading Web publishers such as Edmunds.com, ESPN.com, Financial Times.com, KBB.com, MarketWatch.com, Reuters.com, The Wall Street Journal Online at WSJ.com, TheStreet.com, TVGuide.com, and Washingtonpost.Newsweek Interactive. Fortune 500 advertisers in the technology, telecommunications, healthcare, travel, and finance industries use behavioral targeting from Revenue Science. For more information, visit www.revenuescience.com.
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Right Media operates the Right Media Exchange, the first open exchange for interactive advertising. More than 11,000 publishers, advertisers and ad networks trade more than 2 billion impressions on the exchange each day. The Right Media Exchange gives its participants equal access to media in an open, fair market, and enables competition to drive more value for both sides of every transaction. Additionally, larger publishers can create their own exchange to consolidate and sell their non-premium inventory more efficiently. They brand it, write the rules and let their buyers automatically compete for every non-premium impression in real time. As a result, publishers earn more revenue with less effort. Visit www.rightmedia.com.
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ScanScout, the premier in-stream video ad network, provides real solutions for advertisers and online publishers. ScanScout takes in-stream advertising to the next level by expertly analyzing video content and serving relevant ads. Digital agencies and their clients find enormous value in ScanScout’s solution as it enables the delivery of ads throughout video content that’s relevant to the brand message, leading to increased awareness and greater ad performance. Partnering with ScanScout also enables brands to advertise online in brand-safe environments. The company’s Brand Protector™ – a marketplace differentiator – blocks ads from being served against inappropriate content, ensuring the integrity of the brand in the online video space. ScanScout helps online publishers expand their video inventory and realize significant incremental revenue. As a Network partner, publishers monetize more of their in-stream content with "video by invitation" ads that are relevant to their audience and respectful of the site experience. ScanScout is headquartered in Boston with offices in New York and Los Angeles. For information, visit: www.scanscout.com.
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Solbright is the leading provider of automated solutions for managing the inventory, sales, revenue, trafficking, billing and reporting processes for the online advertising business of websites and publishers. Solbright's AdsuiteTM is a fully-integrated software service that provides online publishers and websites with inventory forecasting and management, contract management, creative management and trafficking, ad validation, billing reconciliation and recognition, and management reporting. Solbright's customers include the most prominent publishers and web sites, including The New York Times, The Weather Channel, USA Today, The Washington Post, The Tribune Company, MTV, Sportsline, Expedia, The Scripps Network, Knight Ridder Digital, BusinessWeek, The National Geographic Society and many others. Solbright is based in New York and provides its services throughout the world. For further information or to contact us please visit www.solbright.com.
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New York-based TACODA is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Our patent-pending technologies power TACODA Audience NetworksTM and TACODA Audience Management ServicesTM,which enable brand advertisers to target relevant messages to specific audience segments. TACODA Audience Networks has established partnerships with more than 3,000 Web sites reaching more than 140 million unique visitors per month. Major media partners include The New York Times Company, NBC Universal, Hoovers, HGTV, Food Network, Cars.com and Tribune Interactive. Nearly every top 100 online advertiser has run campaigns on TACODA-enabled Web sites. Learn more at www.tacoda.com.
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Tremor Media provides advertisers with both in-banner and in-stream video advertising opportunities on over 800 top-tier publisher sites with more than 92 million unique visitors per month. Tremor also provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com.
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ValueClick Media is one of the largest online advertising networks, reaching more than two-thirds of U.S. Internet users across more than 13,500 quality sites. Offering innovative solutions to advertisers through its advanced display and lead generation platforms, ValueClick Media leverages its expertise, scale, extensive targeting capabilities and market-leading optimization technology to accomplish both direct response and brand marketing objectives. For publishers, ValueClick Media offers comprehensive solutions to earn the highest revenue for their available advertising inventory. ValueClick Media solutions are driven by an experienced, responsive customer support team dedicated to helping advertisers and publishers achieve online advertising success. For more information, please visit www.valueclickmedia.com.
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Vibrant Media is the world's leading provider of in-text advertising, giving marketers the opportunity to deliver highly-targeted, user-initiated online ads within the text of Web content. Through its IntelliTXT media services, Vibrant Media helps advertisers plan, buy, deliver and optimize their in-text creative. Vibrant Media works closely with Web publishers to determine the most appropriate placement of IntelliTXT on their site, allowing them to expand their advertising real estate with relevant information for users. Utilizing superior technology and international distribution, Vibrant Media manages more than 3 billion words per month for top advertisers such as Sony, Microsoft, New Line Cinema, Charles Schwab and Toyota. The company was founded in 2000 and has offices in New York, San Francisco, London, Hamburg, and Tokyo. Visit Vibrant Media at www.vibrantmedia.com.
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| As the web analytics market leader for more than 12 years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company offers comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing. Companies such as Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for its award-winning technology, but also for its range of consulting services and unmatched industry expertise across the broadest range of vertical markets. WebTrends, through its software, on-demand options and range of data collection methods, is unique in its ability to meet any analysis objective with leading data integrity, privacy and security. Learn more at www.WebTrends.com. |
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