OPA News
2010 2009 2008 Archive

OPA in the News 2010

Coverage of the Online Publishers Association in the year 2010 includes:
Latest Coverage of the Online Publishers Association:
 
August 20, 2010Media Sites Boost Advertiser Credibility   MarketingCharts
 
July 12, 2010Pam Horan, OPA President in BtoB's Who's Who in 2010   BtoB
 
July 6, 2010The end of the free Internet?   Christian Science Monitor
 
June 25, 2010On the Scene: OPA’s roadshow – Eyes on the Internet 2010 – New World Stages, NYC   Luminosity Marketing
 
June 23, 2010OPA On Placement   Ad Exchanger
 
June 21, 2010Online ad industry overview   Internet Ad Sales
 
June 21, 2010A sense of place: Why environments matter   iMedia Connection
 
June 19, 2010Nielsen Company says the popularity of social media “is undeniable, Does Anyone Really Trust Facebook?   Shashi Bellamkonda
 
June 18, 2010Does Anyone Really Trust Facebook?   Forbes
 
June 17, 2010OPA: Ad Response Higher in Premium Environments   MinOnline
 
June 17, 2010RAIN: Shoppers More Likely To Buy On Media Sites   All Access Music Group
 
June 17, 2010Survey: Consumers More Likely to Buy From Media Site Advertisers   RadioInk
 
June 16, 2010According To These Stats, You Are Less Likely To Read This Content   MediaPost
 
June 16, 2010Online news commands highest CPM   Econsultancy
 
June 16, 2010OPA research indicates media properties more trusted than portals, social media   BtoB
 
June 16, 2010News Sites Claim Most Effective Online Ads   Direct Traffic Media
 
June 16, 2010Media publishers argue ads on their sites are more effective   RAIN Radio and Internet Newsletter
 
June 16, 2010Ads on media sites more trusted, says study   New Statesman
 
June 16, 2010‘Social Media Doesn't Work Very Well Without Good, Consistent Content’   Folio
 
June 16, 2010As YouTube Offers More "Credible" Content, Perception Still Lacks   WebProNews
 
June 16, 2010Social networks don’t show trusted ads? Trusted ads are on media sites   Ecommerce Journal
 
June 15, 2010Where Is Online Advertising Most Powerful?   Wall Street Journal
 
June 15, 2010Digital Content Today: OPA Numbers Endorse Premium Content   Digiday Daily
 
June 15, 2010Survey: Credibility of site rubs off on advertisers   Atlanta Business Chronicle
 
May 12, 2010Online Publishers Association taking Boucher bill seriously   The Hill
 
April 29, 2010Yahoo's Search Model Developing a New Face   SFGate
 
April 29, 2010Marketers should not forget about the importance of content when promoting to a specific demographic   SOS eMarketing
 
April 28, 2010OPA Study: Site Environment Matters For Ad Impact   Mediaweek
 
April 28, 2010OPA: Branded Media Lifts Ad Effectiveness   MinOnline
 
April 28, 2010OPA: Content Sites Better Buys Than Ad Networks   MediaPost
 
April 28, 2010OPA Finds They’re the Best   Marketing Pilgrim
 
April 28, 2010OPA: Advertisers shouldn't forget about content when going after audience   Econsultancy
 
April 28, 2010Content sites better for branding than ad nets   iMedia Connection
 
April 28, 2010Context Matters   Michael Sippy.com
 
April 28, 2010Study: Content sites make better ad buys   BizReport
 
April 26, 2010Want Your Online Ad to Perform? Try Buying Some Good Content   AdAge
 
April 4, 2010Web Publishers, Ad Nets at Odds   Mediaweek
 
March 11, 2010Media Need Multiple Platforms   The Sydney Morning Herald
 
February 12, 2010Yahoo Display Strategy Turns to OPA Ad Formats in Effort to Drive Premium Prices   paidContent
 
February 11, 2010Yahoo Begins Rollout of 'Pushdown' Ad Unit   Mediaweek
 
January 13, 2010Yahoo Study Suggests Web Display Ads Ineffective With Younger People   D | All Things Digital
 
January 8, 2010Lessons of 2009 - Trends in 2010   IndustryWeek
 
January 5, 2010Online Display Ads Set to Surge   Mediaweek