Press Releases 2007

New York, NY – November 1, 2007 – The Online Publishers Association (OPA) is participating in the Federal Trade Commission (FTC) Town Hall meeting on behavioral advertising online.  OPA President Pam Horan, who will take part in a panel discussion regarding the business and technology of online advertising, today issued the following statement:

New York, NY – September 5, 2007 – The Online Publishers Association (OPA) today announced it has re-launched its website, www.online-publishers.org, to create a more robust destination for research, news and commentary related to online media. The OPA site has an updated look-and-feel, more in-depth industry research, a powerful new search capability, a new Member Center, and more.

NEW YORK, NY -- August 13, 2007 -- Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to the Online Publishers Association (OPA). The OPA today announced a four-year analysis of its Internet Activity Index (IAI), a monthly gauge of the time being spent with e-commerce, communications, content and search.

NEW YORK, NY -- June 19, 2007 -- The importance of site environment in determining video advertising success is a highlight of the Online Publisher's Association (OPA) "Eyes on the Internet" tour. OPA's new study, Frames of Reference, which is being released during the tour, found that consumers on media sites are far more likely than those on portals or user-generated content sites to act on video ads.

NEW YORK, NY -- June 6, 2007 -- With the continued rise in online video popularity, the Online Publishers Association (OPA) conducted a unique study looking at the key factors driving video advertising success. Frames of Reference: Online Video Advertising, Content and Consumer Behavior exposed consumers to video content and advertising, and captured the attributes that most impact awareness, ad likability, ad relevance, and brand consideration.

NEW YORK, NY -- April 25, 2007 -- In the last two years, online video has gone from novelty to the next big thing, but marketers and publishers are still trying to understand how to best take advantage of the growing opportunities. During its 2007 "Eyes on the Internet" tour, the Online Publishers Association (OPA) will unveil and discuss its new online video study.

NEW YORK, NY -- March 8, 2007 -- With strong usage growth and consumers watching and acting upon advertisements, the mobile Web is a compelling platform for content and marketing, according to the latest research from the Online Publishers Association (OPA). Going Mobile: An International Study of Content Use and Advertising on the Mobile Web is the first OPA study to go beyond the U.S., involving over 6,000 interviews in the U.S., the U.K., France, Italy, Spain and Germany. The study was conducted in partnership with TNS Media and Entertainment.