Welcome to the OPA

Content All Stars Event

Content All Stars is an invitation-only OPA event designed for marketing executives and digital media leaders from a diverse range of businesses. Go to Content All Stars (www.contentallstars.org) to find out more, to request an invite or to learn about sponsorship opportunities.  PDF |  Press Release

The OPA Supports the FCC’s Goal of Protecting and Promoting an Open Internet

The OPA, the only trade association that exclusively serves the diverse needs of high-quality digital content companies, has offered the following comments in response to the Federal Communications Commission’s proposals for policies and regulations to ensure an open Internet.  Press Release

OPA Position on Do Not Track

Online privacy has become an increasingly hot topic for consumers, regulators and industry representatives. The following principles guide our efforts in this debate.  PDF |  Link

Welcome to OPA InContext, where we will tell the stories that reflect and inspire the vitality and growth of news, information and entertainment brands in the dynamic digital marketplace. Here we’ll spotlight some of the industry’s best and brightest and endeavor to provide insights and analysis that support the work of digital media and marketing executives. We don’t slice the media industry by content type, end user or revenue model. Instead, we explore the entire content ecosystem and value chain. Our readers make great content and we help them profit from it.

Creating a Successful Content Marketing Strategy

Q&A: Beth Lawrence, EVP Digital Sales, Scripps Networks Interactive, on Video Ad Innovation

Content All Stars: Making the Most of the Media/Marketer Partnership

Q&A: Eric Korsh, SVP, Brand Social.Content, DigitasLBi on Content Marketing