OPA News
2010 2009 2008 Archive

Industry News 2008

Coverage of the online publishing industry in the year 2008 includes:
Latest Industry News:
 
December 24, 2008Children Get Product Info Online: Ads Drive Kids to Websites eMarketer
 
December 18, 2008Web Video Users are Day Clickers Mediaweek
 
December 16, 2008TNS: We Trust Online News and Newspapers, but Not Blogs AdAge
 
December 15, 2008Report: Most Men (18-34) Don't Mind Online Ads Brandweek
 
December 12, 2008Display Boosts Search Performance eMarketer
 
December 9, 2008Top 100 Global Marketers for 2007 AdAge
 
December 3, 2008Display Ads Lift Search MediaPost Publications
 
December 2, 2008Web Traffic Up 10% on Black Friday Mediaweek
 
November 27, 2008Internet advertising will be relatively unscathed in the downturn The Economist
 
November 25, 2008Social Networking Traffic Up as Advertising Falls Flat Mediaweek
 
November 21, 2008Q3 Online Ad Revs Rise 11 Percent paidContent
 
November 20, 2008Harris Poll: The Internet revolution continues BizReport
 
November 5, 2008Nielsen: Internet/TV Complementary Activities BizReport
 
October 10, 2008Online Ads Defy Slowing Global Economy Hollywood Reporter
 
October 8, 2008Study Finds Men Responsive to Online Ads TVWeek
 
October 6, 2008Online Sports Fans at Work Jump 26%, Women Drive Growth Marketing Charts
 
September 26, 2008U.S. Internet Display Ad Spend Up 8% BizReport
 
September 25, 2008Financial Services Bullish on Online Ads ClickZ
 
September 11, 2008comScore: 75% U.S. Internet Users Watch Video Online BizReport
 
September 2, 2008US Mobile Web Surfing About Surpass UK Levels Marketing Charts
 
August 22, 2008Report: Mobile Web Advertising Impacts Brand Awareness Mediaweek
 
August 19, 2008Fear of Preroll Ads Eases AdAge
 
August 6, 2008Primetime TV Online eMarketer
 
July 31, 2008Report: U.S. Hispanic User Base on Web Growing Faster Than Expected Mediaweek
 
July 29, 2008Streamed TV Shows Attracting Their Own Audience AdAge
 
July 28, 2008The Rapid Rise of Online Video Reuters
 
July 21, 2008Most Say Ads a Reasonable Cost of Free Online Video AdAge
 
July 10, 2008Microsoft, Google support privacy law cnn.com
 
July 7, 2008The Changing Face of the U.S. Consumer Advertising Age
 
July 2, 2008Study Refutes Niche Theory Spawned by Web Wall Street Journal
 
June 26, 2008Video to Consume One-Third of Each Day eMarketer
 
June 26, 2008Happiness is Local Online Video, Says Kelsey Group ClickZ
 
June 25, 2008The Web Is Where It's At For Youth Vote AdAge
 
June 20, 2008PC's Steal TV's 'Share of Screen' Adweek
 
June 19, 2008Internet Advertising Revenues up 18.2% YOY in Q1 Marketing Charts
 
June 13, 2008Auto to Shell Out $3 Billion in Online Ads Mediaweek
 
June 3, 2008Report: Digital, Mobile Advertising Revenues On the Rise Editor & Publisher
 
June 2, 2008Serving Other Media With TV Ups Appetite for Products AdAge
 
May 30, 2008Newspaper Online Local Ad Revenue Hits $2 Billion, More Than All Other Media Combined Editor & Publisher
 
May 27, 2008Online Ad Spending Holding Strong eMarketer
 
May 21, 2008Internet Users Read with a Grain of Salt eMarketer
 
May 16, 2008Online Publishers Upbeat Despite Economic Downturn Reuters
 
May 15, 2008IAB/PwC Study Reveals 2007 Ad Spending Trends ClickZ
 
May 6, 2008Survey: Ad-Supported Content Best Hollywood Reporter
 
May 5, 2008Revenue Grows 8.6%, Propelled by Digital AdAge
 
May 2, 2008Nielsen: Mobile Web Increases Audiences by 13% MediaPost
 
May 2, 2008Newspaper Web Sites Bash Other Media in Local Advertising MediaPost
 
April 29, 2008Study: Web Promos to Triple by 2012 Adweek
 
April 10, 2008Online Video Ads: Ready to Roll! eMarketer
 
April 9, 2008Study Gives High Marks to US Internet New York Times
 
April 7, 2008UK Online Ad Spend to Overtake TV Reuters
 
March 18, 2008comScore Finds Online Generates 50% More GRPs Than Television MediaPost
 
March 11, 2008When It Comes to Time Spent Online, Content Trumps Community AdAge
 
March 10, 2008Serving Up Television Without the TV Set New York Times
 
March 5, 2008Nielsen: Consumers Warming to Mobile Ads MediaPost
 
March 5, 2008TV, Web Vie for Viewer Attention eMarketer
 
February 26, 2008IAB: Web Ad Spend Up $6 Bil. in 2007 Mediaweek
 
February 26, 2008Study: Web Video Viewers Will Continue to Increase Consumption MediaPost
 
February 26, 2008Online Research Drives Offline Sales eMarketer
 
February 25, 2008Kelsey: U.S. Interactive Ad Revenues to Hit $62.4 Billion by 2012 ClickZ
 
February 25, 2008Report: Web Spend Reaches Past Portals Mediaweek
 
February 21, 2008Newspaper Web Sites Draw Younger Audiences MediaPost
 
February 19, 2008Strike Over, New Media Spending Begins eMarketer
 
February 14, 2008Magazines See 2007 Boom on Web MediaPost
 
February 13, 2008875MM Consumers Have Shopped Online - Up 40% in Two Years Marketing Charts
 
February 11, 2008Online Advertising Grows by 27%, IDC Says ClickZ
 
February 1, 2008World's Web Users Are Shopping Online eMarketer
 
January 28, 2008US Internet Users Are Glued to Video eMarketer
 
January 25, 2008Starcom Mobile Study Reveals Consumer Demand for Customized Messaging MediaPost
 
January 24, 2008Newspaper Web sites draw record viewers Reuters
 
January 15, 2008Mobile Marketing's Wild Years to Yield a Gold Rush ClickZ
 
January 11, 2008Study: Mobile Subscribers Taking Note of Ads MediaPost
 
January 9, 2008Significant Interest in Ad-Supported TV Show Downloads among Young Adults MediaBuyerPlanner
 
January 7, 2008Online Media to Thrive in '08 Mediaweek
 
January 7, 2008Noontime Web Video Revitalizes Lunch at Desk New York Times
 
January 7, 2008'08 Online Display Ad Spending To Grow 14.4%, Outpace Overall Industry Growth MediaPost
 
January 7, 2008Holiday E-commerce Postmortem: Record $29B in Sales, Up 19% Marketing Charts