Member Sign In:  Password:
Lost Password?
Print This Page   E-mail This Page
  • Home
  • Research
    • OPA Research
    • Industry Research
    • Valuable Links
  • OPA News
    • Press Releases
    • OPA In the News
    • Intelligence Reports
    • Industry News
  • OPA Ad Units
    • Ad Unit Samples
    • Participating OPA Members
  • Legislative Positions
  • Events
    • OPA Events Calendar
    • Industry Events
    • Speaking Engagements
  • Join OPA
    • Membership Overview
    • Current Members
    • Current Supporters
    • Become a Publisher Member
      • Member Benefits
      • Member Criteria
      • Member Application
    • Become a Supporter Member
      • Supporter Benefits
      • Supporter Criteria
      • Supporter Application
  • Careers
    • Online Jobs
    • Work at OPA
  • Member Center
    • Member Login
    • Member Signup
    • Terms and Conditions
  • OPA Blog
  • About Us
    • About the Association
    • Board of Directors
    • Executive Officers
      • John Kosner
      • Alisa Bowen
      • Peter Naylor
      • Pam Horan
      • Jim Spanfeller
    • Contact Us
Click here for highlights from the OPA’s 10th Annual Summit — February 1st to February 3rd, 2012
Jun 22, 2011 (Tablet)
OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry PDF | (Press Release)
Nov 02, 2010 (Online Advertising)
Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit PDF | (Press Release)

Publishers Think Out-of-the-Box For Revenue Streams

By Pam Horan on 05/15/2012 | Comments

Calling Out The Click-Through

By OPA Staff on 05/03/2012 | Comments

Publishers Expanding Original Video Content to Leverage New Channels

By OPA Staff on 05/01/2012 | Comments

May 15, 2012 (Tablet)
How tablets are catalyzing brand website engagement View | Adobe How tablets are catalyzing brand website engagement PDF | Adobe
May 15, 2012 (Online Advertising)
Advertising vs. Google Display Network [Infographic] View | Wordstream
May 15, 2012 (Social Media)
Social Media Ad Spending to Reach $9.8 Billion (BIA/Kelsey) View | ClickZ
May 14, 2012 (Mobile)
MPULSE: The Marchex Pulse on the Market (Insights into Optimizing Your Pay For Call Advertising) PDF | Marchex
May 23, 2012
Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption Ad Age
May 17, 2012
Viacom Leverages Social Media To Aid TV Experience MediaPost
May 16, 2012
GM to drop Facebook ads due to low consumer impact Reuters
May 15, 2012
Twitter and ESPN Plan Branded Campaigns Around TV Sports Ad Age
profile image

Pam Horan

OPA_PamHoran

RT @ANAmarketers Video is the fastest growing online ad format with spending expected to increase 54.7% yoy in 2012 according to eMarketer
7 hours ago

.@HuffingtonPost partners with @OWNTV to bring section with content on health & spirituality http://t.co/iZcuiBqt (via @AdAge/@AnnaBaskin)
9 hours ago

RT @CondeNastCorp MT @cyberjournalist:"If content is going to remain king, we have got to innovate" - Bob Sauerberg, Conde Nast prez #pc2012
1 day ago

Comcast partners with @NielsenWire to determine unified metric for online video advertising http://t.co/H6HwMMVu (via @AdAge/@jpoggi)
1 day ago

RT @FishbowlNY: The Huffington Post has named Janet Balis its Publisher, the first to ever hold that position at the company.
1 day ago

Increased consumer appetite - 46% rise in time spent watching online video content http://t.co/U1xwB730 (via @MediaPost/@DaisyWhitney)
3 days ago

Facebook’s I.P.O. and dual-class share structures. http://t.co/8pyWWEd4 via http://t.co/vvr3GsoY
3 days ago

Inside look of @BostonGlobe new live sports show that appeals to Boston's sports fanaticism http://t.co/4wAN1C8O (via @NiemanLab/@JustinNXT)
6 days ago

Consumers more open to online subscription models and advertisements even after paying http://t.co/F3ouWP4D (via @onlinefinance)
6 days ago

New research: 99% of top magazines contain mobile action codes http://t.co/oFLCej5y (via @BizReport/@eBizReporter)
6 days ago

Join the conversation

Recent Articles

Life after Facebook’s massive IPO

What’s next for Yahoo post-Thompson?

Press+ gains as One Pass, Ongo close

Are social reading apps losing steam?

As web video matures, mid-rolls booming

Want More? Sign up for the biweekly OPA Intelligence Report

Close
New York Media
Online Sales Planner
Location: New York, NY
Category: Marketing
View Job Details
Hearst Corporation
Disney
Weather Channel  (The)
Scripps Networks
Future US Inc.
© 2001-2011 Online Publishers Association. All rights reserved. Site Map | Contact | Privacy Policy