OPA 10th Annual Summit: Day 2

By Pam Horan on 02/02/2012 | Comments ()

The second day of sessions at the OPA Annual Summit focused on marketing and branded content.

Leading off, Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi, identified audience, brand, content, data and enterprise as the key components for ongoing success for marketers.

OPA 10th Annual Summit: Day 1

By Pam Horan on 02/01/2012 | Comments ()