OPA Intelligence Reports 2006

NEWS

• User-generated content in, Hollywood out at Yahoo
• Video Roundup: YouTube friend or foe?; Break.com's $400 bait
• Google ties up with BSkyB, tests radio ads

RESEARCH

• Forecast Roundup: Online munching traditional media's ad pie
• Zenith: British trouncing Yanks with online ad uptake
• Pew: Podcast audience growing, yet stagnating

NEWS

• Yahoo and newspapers like peanut butter and jelly
• Video Roundup: TiVo's Net video; beyond pre-roll ads
• Executive shuffle at AOL, Fox Interactive, MSN
• Legal Roundup: Universal sues MySpace; COPA revisited

RESEARCH

• Merrill, IAB bullish on online advertising
• NAA: Online leading growth at newspapers...again

NEWS

• GoogTube, Big Media struggle with licensing deals
• Video Roundup: Brightcove launch; ABC News webcast
• Ad:Tech, Web 2.0 bring the buzz
• Public media conundrum: online ads or not?

RESEARCH

• eMarketer: Online video ads to grow 45% each year
• Kelsey: Local search ads to hit $13 billion by 2010

NEWS

• Media companies make noise about suing YouTube
• Google dominates, while Yahoo lags in online ads
• The web traffic conundrum and CNET's shrinking page views
• Reuters, CNET, Wired living a Second Life

RESEARCH

• Newspaper sites hit traffic record, but revenues lag print
• OPA: Branded content attracts most valuable buyers

NEWS

• GoogTube -- the video monster that ate the Internet
• Yahoo! on the hot seat as stock sinks
• Mobile conundrum: ads or paid content?
• Wal-Mart 'flog' run by Washington Post photog

RESEARCH

• Gen Y rules + Gen Y on social nets = target Gen Y
• NAA: Online newspapers reaching younger audience

NEWS

• Copyright trouble for Google in Belgium
• Could Facebook lift Yahoo out of ad doldrums?
• Video Roundup: YouTube-Warner pact; IPO option
• ESPN, Warner Bros. cut back digital efforts

RESEARCH

• Online ad sales jump, but could cool off
• comScore: MySpace, Yahoo rule in online video

NEWS

• Facebook, Digg face user backlash
• Fall TV season streaming full steam ahead online
• YouTube mints stars, while legal threat hovers
• Google intros news archives, Quickbooks deal

RESEARCH

• VSS: Big media strike back at Google, Yahoo
• People prefer free video online; mobile video jumps

NEWS

• Video Roundup: Sony nabs Grouper; YouTube ad channels
• NY Times tries to block story in UK
• Big Ad Deals: Microsoft-Facebook, Google-eBay
• Data privacy a hot issue after AOL fiasco

RESEARCH

• Marketer interest in RSS, podcasts, mobile ahead of usage
• NAA: Newspaper site visitors, ads continue ascent

NEWS

• Google scores huge MySpace, Viacom deals
• AOL fiasco in release of personal search data
• Video Roundup: Newspapers' chance; YouTube music videos
• Viacom, IAC buyouts tip of M&A iceberg?

RESEARCH

• Jupiter: People read user-generated reviews before buys
• L.A. Times: Teen girls are plugged into Internet, tech

NEWS

• Video Roundup: CNN's citizen video; ESPN to charge ISPs
• IAB, search biggies align to fight click fraud
• AOL opens gates, revamps video
• User-generated sites mint 'moguls of new media'

RESEARCH

• Video usage explodes but video ads slower to follow
• Net newspaper readership up; online news audience matures

NEWS

• Google earnings wow; Yahoo, MSN underwhelm
• Digital growth drives newspaper earnings
• Conde Nast brings Wired News back into fold
• MySpace, YouTube find downsides of popularity

RESEARCH

• Atlas: Display, search ads work well in tandem
• Blog, podcast audiences growing more mainstream

NEWS

• Video Roundup: YouTube-NBC; challenges monetizing video
• AOL considers taking down more pay walls
• Google tests cost-per-action ad system
• Social Network Roundup: MySpace 'safe zones'; NBC to join Tribe?

RESEARCH

• PwC: Net ads to take lead in global growth
• Outsell: Advertisers lost $800 million to click fraud

NEWS

• Goooooooooooall! for World Cup 2.0
• AOL revamps Netscape with user-rated stories
• Search Roundup: Yahoo Answers; MySpace flirts
• Net neutrality shot down in House

RESEARCH

• Ball State: Web extends reach of other media
• NAA: Online newspaper ads leap 35% in Q1

NEWS

• Everyone has an opinion on Google video ads
• Yahoo ties up with eBay, revamps video
• Tribune, WSJ plan digital makeovers
• Desperately seeking online-ad sales reps

RESEARCH

• Online ads boom in U.S., U.K.
• Broadband's growth drives user content, video

NEWS

• Yahoo takes a crack at Google's ad network
• Click fraud still a problem -- cost-per-action better?
• Video Roundup: Clickable video; ABC's 3 million views
• Digital fear and loathing at the TV upfronts

RESEARCH

• Yahoo/OMD: Internet most trusted for shopping info
• Nielsen: Social networking sites hit mainstream usage

NEWS

• Video Roundup: Upfront dreams?; CBS Innertube
• Microsoft launches adCenter, aims at Google
• Citizen media buzzes We Media, OnHollywood, ad:tech
• Yahoo Tech targets CNET's audience

RESEARCH

• Forrester: Marketers hesitant over ultra-new media spend
• Click Forensics: Click fraud at around 14

NEWS

• Google, Yahoo earnings rosy; click fraud clouds future
• TV Unbound: ABC free streams; NBC, Fox affiliate deals
• Blog Roundup: TVGuide's 65 blogs; LAT suspends blog
• Search engines, Skype in hot water over China collusion

RESEARCH

• IAB: Online advertising sets record high in 2005
• PQ Media: Blog, RSS, podcast ad revs to double in '06

NEWS

• Online video explosion takes on TV upfronts
• Customers in driver's seat with Chevy ads
• Google boosts local with SuperPages, images
• FEC limits online ads; bloggers exempted

RESEARCH

• OPA: Online video becoming part of Net life
• NAA: Newspaper site visitors up 21% in '05

NEWS

• Finance site shows Google's portal aspirations
• CBS double coup: '60 Minutes' on Yahoo, NCAA video
• YouTube explodes, old media conflicted
• Telecoms bite back in Net neutrality debate

RESEARCH

• Pew: Broadband drives more people to get news online
• OPA: Paid content tops $2 billion in 2005

NEWS

• It takes an iVillage for NBC to reach more women
• AOL tries to quiet 'two-tier' Net fears
• Publishers ponder new media frontier at OPA Forum
• Google offers to settle click fraud suit

RESEARCH

• Behavioral, brand advertising booms online
• iProspect: People buy offline after online searches

NEWS

• NBCOlympics.com sets record, makes money
• Online video and TV finally converge
• Wall Street Journal reorg combines print, online
• MySpace in the hot seat

RESEARCH

• Points North: People prefer downloaded video on TV
• eMarketer: Auto advertising to soar online

NEWS

• Google tries magazine ads, rich AdSense ads
• Super Bowl, Olympic ads go multi-platform
• Agencies must evolve or die with new media
• Congress concerned with Net giants in China

RESEARCH

• Jupiter: Netizens on Internet as much as TV
• Deloitte: Search to outdo email as top '06 app

NEWS

• Washingtonpost.com closes Post.Blog comments
• Huge potential, pitfalls for mobile advertisements
• Google Roundup: Censors Chinese portal; makes radio deal
• Earnings Roundup: Mixed bag for new and old media

RESEARCH

• TNS: Online ad growth -- minus search -- to hit 9% in '06
• Borrell: Recruitment ads soar online in 2005

• Google, Yahoo underwhelm in CES spotlight
• AOL buys Truveo to boost video search
• Google Roundup: Local ads on maps; patent for click-to-call
• Satellite radio's Stern moment brings competition

RESEARCH

• Points North: People want free video, not pay
• SEMPO: Search marketing to hit $11 billion by '10

NEWS

• Google-AOL deal leaves Microsoft breathing fumes
• Time.com, Washingtonpost.com to free up paid content
• Movies, TV come to cell phones, but who will watch?
• Year In Review: Online media, Google, AOL boom

RESEARCH

• S&P, CSFB forecast online gains for '06
• Car makers on buying spree online