OPA Intelligence Reports 2005

NEWS

• Pulitzers to open entries to online journalism
• Yahoo vs. Google vs. The Media
• Time Warner won't sell stake in AOL
• News Corp. treads lightly on MySpace

RESEARCH

• UBS analysts: Online headed to 10 percent share
• comScore: Online video hits demographic sweet spot

NEWS

• Top portal ad space sold out; price approaches Super Bowl
• Podcasting confab a huge hit, but ads still embryonic
• Google Roundup: Analytics swamped; Base takes on Craigslist
• Video startup scores AOL, IAC deals

RESEARCH

• PwC: Another record for Net ad money
• NAA: Online readership a bright spot for newspapers

NEWS

• Video mashups for AP/MSN and CBSNews/AOL
• TimesSelect silences critics with 135,000 paid subs
• Blogs, new media dominate boffo ad:tech show
• Ad networks all the rage in RSS, podcasting

RESEARCH

• OPA: Online music super-charges paid content
• 24/7: Retargeting helps boost behavioral campaigns

NEWS

• Google Base a trick or treat?
• Earnings frightfully good for Google, Yahoo, WSJ
• VCs return from dead for 'Bubble 2.0'?
• Blogs beguile Corporate America -- but beware of splogs!

RESEARCH

• OPA: Local measurement tools a horror of inconsistency
• Zenith: Global ad money spooked higher

NEWS

• Google/Comcast, Yahoo try to fill AOL's dance card
• Blog Mania: Buyouts and deals clog up Web 2.0
• The battle for video online and in your pocket
• Earnings Roundup: KRD, Tribune, Media General soar
• Yahoo, Google continue feature war

RESEARCH

• Comscore: Video usage widespread online
• U. of Missouri: Newspaper classifieds not rich enough

NEWS

• Yahoo, Google encroach further into content
• Microsoft's reorganization emphasizes Net battle
• Fear and loathing (and digital lust) at Advertising Week

RESEARCH

• IAB: Online advertising hits another record
• Borrell & Jupiter: Local online ads on a roll
• Ball State: Multitasking in vogue in media usage

NEWS

• Merger Mania: AOL-MSN, News Corp.-IGN, CNN-Fortune
• Yahoo launches original content, fights image problem
• Legal Roundup: Geico settles; Traffic-Power sues
• AOL does podcast search, Google takes on blog search

RESEARCH

• Online advertising booms in U.S., Canada
• Atlas: Lunch, primetime best dayparts for conversion

NEWS

• Katrina relief, coverage astounding online
• Yahoo takes on Google for deals with publishers
• Broadcast bigs at NBC, CBS get blogging
• BugMeNot calls for registration backlash

RESEARCH

• Nielsen: Internet ads jump 12.6% in first half of '05
• NAA: Online paces newspaper ad growth

NEWS

• Google CEO doesn't like getting Googled by CNET
• Into China: Yahoo's Alibaba stake, Google's offering
• Newspapers, marketers, Murdoch take on Google, Yahoo

RESEARCH

• Jupiter: Online ads to hit $18.9 billion by 2010
• eMarketer: Revenue growth at newspaper sites near 40%
• comScore, Nielsen grapple with measuring blogs, RSS

NEWS

• NY Times plans total web, print integration
• Yahoo bows audio, blog search; adds CNN, ABC video
• Ask Jeeves, MSN take on Google in paid search
• Finally, TV and Internet on collision course

RESEARCH

• Forrester: Broadband users leaving TV, newspapers
• Early snapshots of RSS, podcasting audiences

NEWS

• News Corp. goes Net wild, buys Intermix for $580 million
• CBS Digital bypasses cable for broadband video
• Earnings Bonanza: Google, Yahoo, Dow, NYT soar online
• WashPost.com puts ads in RSS, bows multiple home pages

RESEARCH

• Zenith: Network TV ad money siphoned off by Net spending
• Kelsey: Small businesses keen on online yellow pages

NEWS

• London attacks, Live 8 webcast watersheds for Net
• M&A Roundup: CNET, Claria on the block?
• Podcasts get 'iTunes effect,' set for ear-popping growth
• Google battles copyright violations, click fraud suits

RESEARCH

• Online ad growth -- minus search -- projected to cool in '05
• Eyetools finds "F" spot in Google search results

NEWS

• Citizen Media Roundup: LA Times 'wikitorial'; Bayosphere pledge
• Online growth a bright spot for newspaper financials
• Cannes Roundup: Old media using interactive techniques
• AOL's free portal in beta; rumors swirl about spin-off

RESEARCH

• Nielsen: 21% of newspaper readers prefer online to print
• PwC: Broadband, wireless driving media and entertainment

NEWS

• AOL explodes the walled garden
• RSS Roundup: More ads, full stories come to feeds
• Paid search's complexity births cottage industries

RESEARCH

• Everything's coming up roses for online ad numbers
• OPA: 'Entertains and absorbs me' is top site usage driver
• Paid search ads boom, but ads are poorly disclosed

NEWS

• NYTD Changes: TimesSelect, hiring spree, new About CEO
• Flight to Free: CNN video; Tribune, Knight-Ridder classifieds
• Podcast Bandwagon: iTunes, NBC, ABC jump on
• Map Wars: Google Earth vs. MSN Virtual Earth

RESEARCH

• Dynamic Logic: Pre-roll video best at brand awareness
• Ipsos, Pew vary on influence of blogs

NEWS

• Podcast Roundup: Newspapers, Sirius and 'Godcasts'
• Google takes fire for Accelerator, advertiser dissatisfaction
• Blog Roundup: Microsoft, Vespa recruit bloggers; Pajamas Media network
• Spitzer, U.S. Senate take on spyware

RESEARCH

• Forrester: Online ad market to nearly double by '10
• Burst Media: Rise in Net use comes at expense of other media

NEWS

• Earnings Roundup: Yahoo soars, Google flies, DoubleClick sold
• Broadband brings online video explosion
• Infinity goes citizen route with KYOURadio
• AP to start charging for online content

RESEARCH

• PwC: Online advertising up 33% in '04
• Zenith: TV's future ad loss is Net's gain

NEWS

• Cable show has Internet, tech on its mind
• Video Roundup: AOL media player, ESPN's clickable ads
• Tribune, NYT Co. lead earnings charge online
• Blog Roundup: Yahoo News' RSS, MSN snags Volvo

RESEARCH

• Pew: Podcasts catch on among Net users
• MediaPost: Execs see online ad buys growing

NEWS

• Mondo M&A: Ask Jeeves, Topix.net, Flickr, Urchin swallowed
• Exec Shuffle: Kramer to CBS, Moore to Yahoo
• Yahoo strikes back at progeny, Google
• Clear Channel looks for online radio redemption

RESEARCH

• Borrell: Local online ads -- including radio -- jump
• WARC: UK online advertising up 46%

NEWS

• Search Battle Royale: MSN, Yahoo take on Google
• Blog Roundup: Apple, FEC legal issues; Yahoo 360
• Do you speak Kijiji? eBay does, takes classifieds global

RESEARCH

• State of the News Media: Online media at crossroads
• OPA: Entertainment leads way in paid content
• Pew: 11% of voters cite Net as primary political source

NEWS

• 'Click fraud' a dark cloud over hit SES show
• Microsoft to drop out of MSNBC?
• Google, AOL hot for local search
• Tacoda bows ad network; Kanoodle grows RSS ad effort

RESEARCH

• washingtonpost.com: News consumption growing online
• IAB: Online ad sales blast to new record
• Jupiter: Vertical search the bomb, local search a bomb

NEWS

• NYT grabs About.com; who's next?
• Showtime beefs up online with Yahoo, iVillage
• News Corp. honchos discuss online revamp
• Podcasting Roundup: GM promo; new ad network

RESEARCH

• OPA: Online video becoming popular pastime
• Nielsen//NetRatings: Rich folks hanker for Net

NEWS

• Google scores great revenues, launches video search war
• Blogger Roundup: Rating Super Bowl ads, Sony's Gawking
• Are free newspaper archives in play?
• 'Apprentice' goes long with product placements

RESEARCH

• TNS Media: Net to take lead in ad growth
• Borrell: Local ads to march up 46 percent in '05

NEWS

• Yahoo makes bank, looks for more, more, more
• Sulzberger musing spawns debate on NYTimes fees
• AOL upgrades search for ad opportunity
• Apple tries to silence small publishers

RESEARCH

• Nielsen: Telecom biz hot for online ads
• Avenue A: CPMs rising, video ads to boom

NEWS

• Tsunami Roundup: Video blog breakthrough; at-work traffic up
• Everything new is old again: Washington Post buys Slate
• Six Apart buys Live Journal for blogging behemoth

RESEARCH

• Pew: Blog readership jumps 58 percent
• Fathom: Key word prices surge 24 percent
• Classified Intel: Craigslist costs papers $50 million-plus