OPA Intelligence Reports 2004

NEWS

• Google Roundup: Patent for News; library scan; court win
• Belo Interactive folds into mothership
• AOL settles with DOJ, brightens online ad prospects
• 2004 was a very good year indeed

RESEARCH

• Universal McCann: Online ad surge at 25 percent annually
• Atlas DMT: Google ads bring better ROI

NEWS

• Blog Roundup: MSN Spaces launch; paid mentions by bloggers
• AOL moving forward with free content
• ESPN, WSJ boost mobile strategies
• Hackers use Bofra to redirect banner ads in Europe

RESEARCH

• Up, up, up goes online advertising
• Broadband use explodes in U.S., Europe

NEWS

• Industry takes victory laps at ONA, Ad:Tech
• MSN Search staggers to finish line
• Dow Jones snatches up MarketWatch
• Overture, Pheedo to push RSS ads

RESEARCH

• Up, up, up goes online advertising
• OPA: Paid content jumps 14 percent in first half '02

NEWS

• Blogs make Election Day splash -- but will it last?
• AOL gains in paid search, but loses subscribers
• Topix.net, Citysearch reach local search deal
• For Sale: Slate, CBS MarketWatch, DoubleClick

RESEARCH

• Pew: Americans going online in droves for politics
• OPA: Content overtakes communications in time spent

NEWS

• Google, Yahoo 'coopetition' pays dividends
• Gallup, delawareonline debut regular webcasts
• Ads on blogs, RSS feeds proliferate

RESEARCH

• IAB: Online ads in UK to surpass radio share
• Classified Intel: eBay, Craigslist hurting papers

NEWS

• Web 2.0 Roundup: Browser wars; Yahoo ads in RSS
• California, U.S. Congress take on spyware
• Search Roundup: Key words from news stories; Yahoo gets personal
• Howard Stern's move, 'podcasting' cloud radio's future

RESEARCH

• Zenith: Online ad growth worldwide tops other media
• Debates change online ad dynamic in Pew report

NEWS

• Bloggers trump CBS News, but how can they cash in?
• Behavioral advertising hot, marketers seek clarity
• Online classifieds a continuing concern for newspapers

RESEARCH

• OPA: All ages love Internet as a medium
• Online ads continue surge, marketers push for more
• OMD: Don't take our Net away!

NEWS

• Could iTunes, SMS stir micropayments revolution?
• Claria settles legal disputes, considers options
• Jupiter, eMarketer square off over research data

RESEARCH

• Eyetrack III: Text ads viewed more intently than display ads
• Ponemon: People don't mind ads -- if they're relevant
• Jupiter: Behavioral ad usage grows, but still tiny %

NEWS

• Olympics online earns gold medal -- abroad
• Blogs, RSS hot, but will they make money?
• MSNBC.com launches classifieds; video streams out of beta
• Email newsletters battle to rise above spam

RESEARCH

• OPA: New index charts consumer use of content
• PQ Media: Internet scores more political ads
• Behavioral ads boost clicks, bring privacy concerns

NEWS

• IPO meltdown: Google hiccups; Claria, PlanetOut on hold
• Delay or no delay, Olympics action thrives online
• eBay makes bid for Craigslist
• Anti-spam law scaring few spammers

RESEARCH

• Jupiter: Paid search growth will cool by '09
• eMarketer: Online advertising goes boom

NEWS

• DNC: A blog in every press box; Blog Advertising Grows
• Online political ads slowly gaining interest
• Google gooses AOL ad revenues
• M&A Roundup: Slate on block; Cablenewser bought

RESEARCH

• Oui, oui: European online advertising on upswing
• Jupiter: Prices, sales to rise in online ads

NEWS

• MSNBC.com turns profit, banking on video
• Earnings Roundup: Yahoo, NYTimes, Tribune soar
• Politics Roundup: Kerry's email; 527 groups eye Net
• Wall-to-wall convention, Olympics coverage online

RESEARCH

• Atlas DMT: Top spots are key for paid search

NEWS

• Spyware saga continues in courts, Congress
• AOL Update: Buys Advertising.com; nabs scammer within
• Online political ads down and dirty -- for how long?
• Sports Roundup: MSN, Fox deal; Viacom bids for Sportsline

RESEARCH

• PwC, Coen bullish on online ad numbers
• Kelsey Group: Hurdles to get local search money

NEWS

• Blog business gawks at Nike
• Eyeblaster unveils in-stream video ads
• Regional classifieds get rich

RESEARCH

• FCC: Low-priced DSL helps boost broadband
• CMO Council: Ad measurement key for marketers
• BlogAds: Blog readers have money, will donate

NEWS

• Record numbers fuel Ad:Tech confab
• Are publishers getting their cut of paid search?
• iMedia Summit: Agencies onboard for online

RESEARCH

• AdRelevance: Blue chip advertisers lead online ad boom
• WSJ: Executives use Net nearly two hours per day
• OPA: 18 to 34 year olds flock to broadband content

NEWS

• Google, Yahoo in battle royale for online ads
• Trouble in AdWare Land
• Kerry, Bush take race online with targeting

RESEARCH

• OPA: Paid content hits nearly $1.6 billion in '03
• DoubleClick: Rich media boosts clickthroughs
• WSJ.com: Behavioral ads work for airline

NEWS

• Oh behave: Tacoda network, About.com in spotlight
• Bush wants broadband in every home
• Lycos & Google: A tale of two startups

RESEARCH

• IAB: Online more efficient than TV for Ford
• Dynamic Logic: Snapple behavioral ads work
• Yahoo: Women choose Net over other media

NEWS

• Google Roundup: Gmail brouhaha, local ads, IPO fever
• Earnings bonanza for NYTD, Tribune, Ask Jeeves
• You've got stale! AOL hopes for turnaround

RESEARCH

• Pew: Americans snapping up wireless, broadband
• eMarketer: Hispanics online to nearly double
• IAB: Online ad sales leap 21 percent in '03

NEWS

• Ad resurgence behind Yahoo's blockbuster quarter
• AOL to see uptick in ads, opens up content
• IPOs, mergers and stock splits: Bubble redux?

RESEARCH

• OPA: Young demographic living online
• Borrell: Local ads heat up on Net
• WPNI: Working women save time online

NEWS

• Sports Roundup: Hooping it up at work; MLB.com's deals
• P&G scores with its own online content
• TV, newspaper sites becoming prime-time players
• Blog Roundup: Blogads cashes in; Enderle on superbloggers

RESEARCH

• MSN: Online ads help marketers score in sales
• Dynamic Logic: Readers root for less intrusive ads
• NetRatings: Politics a slam dunk for surfers

NEWS

• ANA ruckus over TV ads could be Net's gain
• Spam lawsuits could aid legit e-newsletters
• Behavioral ad targeting gets cachet, clients
• Salon wheels, deals with Guardian, Air America

RESEARCH

• Dynamic Logic: Video ads work, don't annoy
• DoubleClick & N//N: Online ads boom in '03
• Touchpoints: Web's influence rises, TV's declines

NEWS

• Acacia captures Mouse in streaming patent pursuit
• Search showdown as Yahoo, Google split
• Rich media gaining currency, guidelines
• Kramer steps up as OPA chairman

RESEARCH

• Pew: Rural Net usage rises, still lagging urbanites
• NN/g: Keep e-newsletters brief, less frequent

NEWS

• Online gains ground at iMedia, AAAA confabs
• Comcast + Disney = broadband powerhouse?
• Washington Post, Media Guardian add registration
• MLB.com plays hardball for broadband deal

RESEARCH

• IAB: Record-shattering quarter for online ads
• OPA: Emotional attachment to media sites
• eMarketer: Paid search to go local

NEWS

• Revenues boom for online divisions, Net-only sites
• Pop-ups live! Video ads propagate!
• Politicians get the Net, but slow to buy online ads
• MarketWatch tightens stock policy in wake of probe

RESEARCH

• Dynamic Logic: Online ads give boost to TV ads
• Jupiter: Broadband soaring, prices to go down

NEWS

• Yahoo has knockout quarter, drops Google
• New new MSN to steal TV ads?
• Salon, Rolling Stone make beautiful mu$ic

RESEARCH

• Pew: Net gains as place for election news
• NetRatings: Broadband boosts rich media
• Borrell: Newspapers keep pace on online job ads

NEWS

• AOL revamps, rethinks news for 2004
• Digital editions, printouts gaining currency
• WhenU dealt a blow in court

RESEARCH

• Kelsey Group: Think global, but search local
• FCC: Broadband charging ahead in U.S.
• NetRatings: 3 out of 4 Net users not using browsers