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OPA Intelligence Reports 2002

The OPA Intelligence Report is a bi-weekly publication summarizing important news and research for the online publishing industry. You can sign up to receive the Intelligence Report using the form on the left.
Past Articles:
 

NEWS

  • Aussie, U.S. courts differ on libel suit jurisdiction
  • Yahoo inks AP archive deal, sees rosy days ahead
  • IAB thinks big with new ad guidelines

RESEARCH

  • eMarketer, OPA: Paid content on the rise
  • IAB: Online advertising finally sees an uptick
  • OPA: Online brands help offline media


December 23, 2002Aussie, U.S. courts differ on libel suit jurisdiction
 

NEWS

  • AOL uniquely woebegone with online ads in '03
  • Overture makes move into news with CNN deal
  • Salon, Economist offer innovative paths to access
  • RealNetworks pushes free trial, movie content

RESEARCH

  • DoubleClick, USAToday find rich media effective
  • CMR reports decline in online ads; Global Insight forecasts growth
  • BIGresearch: U.S. consumers multitask with media


December 9, 2002AOL uniquely woebegone with online ads in '03
 

NEWS

  • Tablet PCs get hype, mixed reviews
  • OPA: Top publishers post strong earnings
  • Yahoo goes wild with premium packages; MyWay attacks
  • Confab Roundup: MIMC Awards in Boston; Creatives in S.F.

RESEARCH

  • eMarketer: Brighter days in '03 for online ads
  • NetRatings: Yahoo leads for kid surfers


November 18, 2002Tablet PCs get hype, mixed reviews
 

NEWS

  • MSN's butterfly bonanza: Disney deal, pop-up ban
  • Sniper capture lifts online news traffic
  • Earnings Roundup: WashPost, Tribune, MarketWatch

RESEARCH

  • OPA: Fans of content sites predisposed to ads there
  • IAB says online ads down, but Jupiter has rosy outlook
  • Consumer WebWatch: Surfers judge sites by looks


November 4, 2002MSN's butterfly bonanza: Disney deal, pop-up ban
 

NEWS

  • AOL drops pop-ups, takes on MSN
  • NY Times, Consumer Reports hit milestones
  • Yahoo lifts markets -- with a little help from Overture
  • ESPN, CNN test advertising boundaries

RESEARCH

  • GartnerG2: Internet erodes TV, newspaper usage
  • NetRatings: Online universe filthy with rich folks


October 21, 2002AOL drops pop-ups, takes on MSN
 

NEWS

  • Google News a threat to news sites or portals?
  • Uncle Sam craves better broadband content
  • Yahoo, MSN promote rich media ads
  • Confab Roundup: iMedia Brand Summit, MediaPost's Forecast 2003

RESEARCH

  • DoubleClick: Online ads really do boost offline sales
  • Borrell: Newspaper sites falling short of ad potential


October 7, 2002Google News a threat to news sites or portals?
 

NEWS

  • Media swarms over AOL's bad tidings...
  • ....While Yahoo plays media darling with SBC deal
  • Paid Content Roundup: NYTimes premium; FirstGate in Europe

RESEARCH

  • NetRatings: Women drive at-work usage spike
  • Washpost.com: Decision-makers look to the Web
  • Pew: College students rah-rah over Internet


September 23, 2002Media swarms over AOL's bad tidings...
 

NEWS

  • Forbes.com walks the talk with guaranteed ad performance
  • Tech Roundup: Tablets, WiFi get fall buzz
  • DoubleClick settles privacy suit, launches email product

RESEARCH

  • Arbitron: Net 'most essential' medium for 20 percent in U.S.
  • NetRatings: Only 2 percent of ads are pop-ups online
  • CMR: Modest advertising uptick online


September 9, 2002Forbes.com walks the talk with guaranteed ad performance
 

NEWS

  • Earthlink's pop-up zapper polarizes industry
  • AOL on hotseat: investigations, Worldcom link, push to rich media
  • Outing, Washingtonpost.com honcho ponder paid content
  • Executive Shuffle: Merrill Brown gets Real; Louderback to Ziff; Kinsey-less Slate

RESEARCH

  • Online ad revenues drop; OPA members beg to differ
  • Global Internet audience shows growth


August 26, 2002Earthlink's pop-up zapper polarizes industry
 

NEWS

  • iVillage bans pop-ups; the Industry reacts
  • ABCNews.com bows subscription video service
  • Washingtonpost.com wants your personal info
  • Weblog Roundup: Big Media jump into the blogosphere

RESEARCH

  • OPA: Paid content online is growing
  • NetRatings: Auto advertisers lead in rich media


August 13, 2002iVillage bans pop-ups; the Industry reacts
 

NEWS

  • Woe is AOL: Pittman out, SEC investigates ad deals
  • NYTimes.com, CBS.MW won't run Sony advertorial
  • Beltway Roundup: DMCA challenged; Hollywood to hack P2Ps?

RESEARCH

  • OPA: Brands do better on high-quality content sites
  • ABCNews.com: Rich-media ads are working
  • DoubleClick: Web audiences rival TV, magazines


July 29, 2002Woe is AOL: Pittman out, SEC investigates ad deals
 

NEWS

  • Judge rules against Gator's pop-ups
  • Yahoo turns a profit with diversified revenues
  • DoubleClick sheds media biz, makes money
  • comScore doubles Media Metrix panel size

RESEARCH

  • Content Matrix: Pay sites catch on with consumers
  • Media Metrix: Newspaper sites gaining moneyed audience


July 15, 2002Judge rules against Gator's pop-ups
 

NEWS

  • Online Pubs Find Strength in Numbers
  • For Labels and Webcasters, Royalty Decision Settles Nothing
  • Yahoo Slices Streaming Content

RESEARCH

  • NetRatings: Multimedia Yardstick Yields QuickTime Gains
  • Pew: Broadband Users Not Waiting to be Entertained
  • NetRatings: Ad Data More (and Less) Than Meets the Eye

July 2, 2002Online Pubs Find Strength in Numbers
 

NEWS

  • Yahoo's home (page) improvement for advertisers
  • AOL CFO foresees online ad recovery
  • Beltway takes up broadband; CIPA rejected
  • NYTimes.com punches clock with 'Site Sessions'

RESEARCH

  • Jupiter: Content management more than many bargained for
  • DoubleClick: Make it rich media for response
  • Jupiter: Practical limits to consumer privacy worries


June 17, 2002Yahoo's home (page) improvement for advertisers
 

NEWS

  • Hollywood enamored with online movie ads
  • Slashdot, Yahoo, ContentBiz weigh in on subscription fees
  • Will libraries undercut paid newspaper archives?
  • Royalty rate rejected for Internet radio

RESEARCH

  • AOL: Surprise! Moms use Net more than kids
  • IAB: 2001 online ad decline under the microscope
  • Jupiter: Majority won't pay for online content


June 4, 2002Hollywood enamored with online movie ads
 

NEWS

  • NetRatings settles suit; buys @plan, eRatings.com
  • Ford, packaged goods make online push
  • AOL faces shareholders, renegotiated eBay deal
  • WashTech, Newsbytes combine for TechNews.com

RESEARCH

  • NetRatings: Online advertising on upswing
  • Survey: More people multitask with TV, Net


May 20, 2002NetRatings settles suit; buys @plan, eRatings.com
 

NEWS

  • Latest pay-to-players: FT.com, TheDeal.com, Times (UK)
  • Samsung, P&G make splashes online
  • AAAA, IAB update Terms & Conditions

RESEARCH

  • Jupiter: Online classifieds lead recovery, hurt papers
  • NetRatings: Traditional advertisers lead in rich-media ads
  • NAA: Online newspaper readers are 'power users'


May 6, 2002Latest pay-to-players: FT.com, TheDeal.com, Times (UK)
 

NEWS

  • Yahoo takes heat on privacy; bill introduced on Hill
  • E&P encourages interactivity at news sites, blogs
  • Shakeups, new faces at AOL, Knight Ridder, Cox

RESEARCH

  • IntelliQuest: TV/online ad mix boosts recall
  • Jupiter: Women with children leave tube for Net
  • Consumers Union: Readers want ads clearly marked online


April 22, 2002Yahoo takes heat on privacy; bill introduced on Hill
 

NEWS

  • For online ads, larger units catch on: AdRelevance, WSJ agree
  • Stealth ads on the radar screen
  • Bertelsmann to renegotiate huge Lycos ad deal
  • Jupiter sells AdRelevance to NetRatings

RESEARCH

  • eMarketer/Forbes.com: bright future for online ads
  • IntelliQuest: Viewers remember CNET's ad units
  • NetRatings: Office workers beat path to news sites


April 10, 2002For online ads, larger units catch on: AdRelevance, WSJ agree
 

NEWS

  • AOL makes Volvo deal, under fire for intracompany ads
  • Pay content gaining currency -- with challenges
  • NetRatings, Webbys plan web sweeps month in May
  • Pop-under ads take heat from Business 2.0, WSJ
  • iMedia Brand Summit gets the big brands online

RESEARCH

  • Forbes.com: senior execs prefer online news media
  • NetRatings: digital divide still exists for women at work
  • Jupiter: tough transition from free to fee


March 25, 2002AOL makes Volvo deal, under fire for intracompany ads
 

NEWS

  • Pay model back in vogue for online publishers
  • Nielsen//NetRatings, Jupiter Media Metrix call the whole thing off
  • Big brands getting serious about online marketing
  • Yahoo signs up Fox movies, British Air; kills MapQuest deal

RESEARCH

  • NetRatings: Broadband usage trounces narrowband
  • Jupiter: Large ad formats living large
  • Pew: Net becoming 'normal part of life's rhythms'


March 11, 2002Pay model back in vogue for online publishers
 

NEWS

  • ABCNews drops content deal with Yahoo!
  • The pop-up debate continues
  • Deals: DoubleClick and Bertelsmann; iVillage buys Promotions.com
  • Palm goes online-only with i705 campaign

RESEARCH

  • Government study shows narrowing Net divide
  • IAB: Case study proves online campaigns effective
  • Surround sessions give branding lift


February 18, 2002ABCNews drops content deal with Yahoo!
 

NEWS

  • Chip, chip, hooray: Doritos drops Super Bowl for Net ads
  • DoubleClick reports surprise operating profit; AOL confuses investors
  • More promising signs in earnings reports for Web firms
  • The new breed of online ads: annoying or effective?

RESEARCH

  • ONA: Readers trust online news, ink-stained wretches don't
  • CMR: Online realm to lead advertising recovery


February 4, 2002Chip, chip, hooray: Doritos drops Super Bowl for Net ads
 

NEWS

  • Overwhelming success kills AdCritic.com
  • L90 helps fund eUniverse buyout
  • AdAge agency panel likes Yahoo! over MSN, AOL
  • 'Coopetition' is back: TheStreet, MarketWatch team up
  • AtlasDMT brings Gross Rating Points to online media

RESEARCH

  • Jupiter breaks out channels, pop-up numbers; travel ads fly
  • Belden: Newspaper sites aren't eating into paper sales
  • Market Facts: Workers rely on Internet for news


January 7, 2002Overwhelming success kills AdCritic.com