OPA Intelligence Reports 2001

NEWS

• The good, bad, and ugly from @d:Tech show
• DoubleClick sells Ad Effectiveness unit to Dynamic Logic
• Do news sites need to band together to survive?
• Unicast scores interstitial ad patents
• More ad offerings: CMP's DataPop and Forbes.com's reach buys

RESEARCH

• Forecasts: Ad numbers down but holding steady; 'bright spot' ahead
• Nielsen//NetRatings: Broadband users hit 21 million

NEWS

• Competitors aim for Real's Gold standard on subscriptions
• 'Surround sessions' format debuts at NYTimes.com
• ClickZ on the death of impressions
• Yahoo's Semel on the hot seat

RESEARCH

• Pew: Net users cope with pay sites
• UCLA finds Net stealing TV time
• Harris: The (Internet) world is flat

NEWS

• DoubleClick shakes up media business
• October brings upswing of online giggles
• AP compares breaking-news alerts
• Contentbiz looks at co-registration revenues

RESEARCH

• Web usage numbers spike to new high
• Pop-ups not as annoying as telemarketing
• A green Christma$ for e-tail?

NEWS

• NetRatings snatches up rival Jupiter Media Metrix
• Online News Association confab, awards
• WSJ.com looks at pay vs. free models
• CNN.com overtakes MSNBC.com in war ratings

RESEARCH

• ANA survey: Online ad buys flat percentage-wise
• ONA study: Readers trust online news more than journos do