Industry Research 2012

The OPA monitors industry research that highlights key trends affecting the digital landscape.

Latest Research:
 
Feb 13, 2012 (Online Advertising)
Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads are Targeted View | Pew Research Center's Project for Excellence in Journalism Digital Advertising and News: Who Advertises on News Sites and How Much Those Ads are Targeted PDF | Pew Research Center's Project for Excellence in Journalism
Feb 09, 2012 (Online Advertising)
2012 U.S. Digital Future in Focus View | comScore
Feb 08, 2012 (Social Media)
Does ‘Liking’ a Brand Drive User Loyalty? View | eMarketer
Feb 03, 2012 (Internet Usage and Media Consumption)
Smart phones overtake client PCs in 2011 View | Canalys Smart phones overtake client PCs in 2011 PDF | Canalys
Feb 03, 2012 (Online Advertising)
Online Ad Spending Consolidates Among Search, Banners, Video View | eMarketer
Jan 30, 2012 (Social Media)
The 2011 Inc. 500 Social Media Update: Blogging Declines As Newer Tools Rule PDF | Center for Marketing Research at the University of Massachusetts Dartmouth
Jan 25, 2012 (Mobile)
US Mobile Ad Spending Soars Past Expectations View | eMarketer
Jan 24, 2012 (Online Advertising)
Next-Generation Strategies for Advertising to Millennials View | comScore
Jan 19, 2012 (Online Advertising)
US Online Ad Spend to Close in on $40 Billion View | eMarketer
Jan 18, 2012 (Advertisers & Agencies)
State of the Regional Agency and Digital Expertise PDF | Goodway Group
Jan 17, 2012 (Tablet)
iPad for Business Survey 2012 PDF | IDG Connect
Jan 13, 2012 (Online Advertising)
Global Q4 2011 Digital Marketing Performance Report PDF | Efficient Frontier
Jan 11, 2012 (Online Advertising)
U.S. Online Advertising Report (October - December, 2011) PDF | Marin Software
Jan 10, 2012 (Data Protection & Management)
The Evolution of Online-User Data View | The Boston Consulting Group
Jan 09, 2012 (Online Advertising)
Online Brand Advertising: 2012 Outlook PDF | Digiday & Vizu
Jan 04, 2012 (Online Advertising)
Forrester Rates AppNexus, AdMeld Tops Among SSPs View | ClickZ
 
 
 

Industry Research 2011

The OPA monitors industry research that highlights key trends affecting the digital landscape.

Past Research:
 
Dec 28, 2011 (Internet Usage and Media Consumption)
Research: Internet Is UK’s No. 2 News Source, But Only 3.8 Percent Pay (Oliver & Ohlbaum) View | paidContent.org
Dec 20, 2011 (Data Protection & Management)
Connotate 2011 Big Data Attitudes and Perceptions Survey PDF | Connotate
Dec 15, 2011 (Online Advertising)
Current State of Marketing Measurement PDF | Ifbyphone
Dec 15, 2011 (Online Advertising)
2012 Marketing Trends Survey PDF | StrongMail
Dec 15, 2011 (Internet Usage and Media Consumption)(Mobile)
New Mobile Obsession: U.S. Teens Triple Data Usage View | Nielsen
Dec 15, 2011 (Online Advertising)
Digital Media Spending Thrives in Western Europe View | eMarketer
Dec 13, 2011 (Social Media)
Sharing Trends in 2011 View | AddThis
Dec 12, 2011 (Internet Usage and Media Consumption)(Online Advertising)
TV, Mobile See Gains in Viewing Time View | eMarketer
Dec 09, 2011 (Tablet)
Who Uses Tablets Most? View | eMarketer
Dec 07, 2011 (Online Advertising)
2011 Marketing ROI & Measurement Study View | Lenskold Group
Dec 05, 2011 (Online Advertising)
GroupM Forecasts 2012 Global Ad Spending to Increase 6.4% View | GroupM
Dec 05, 2011 (Online Advertising)
ZenithOptimedia Adspend Forecast Update Dec 2011 View | ZenithOptimedia
Dec 01, 2011 (Social Media)
One in Three Social Media Users Is “Friendly” with a TV Show View | Knowledge Networks
Nov 30, 2011 (Online Video)
FreeWheel Video Monetization Report (Q3 2011) View | FreeWheel
Nov 17, 2011 (Internet Usage and Media Consumption)
Digital-Only Magazine Reading is 11% of Total Gross Audience View | GfK MRI
Nov 07, 2011 (Online Video)
State of the Video Industry Report PDF | Adap.tv & DIGIDAY
Nov 04, 2011 (Online Video)
Publishers Optimistic About Online Video Ad Growth View | eMarketer
Nov 01, 2011 (C-Level Executives and the Internet)
Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide View | eMarketer
Oct 25, 2011 (Tablet)
The Tablet Revolution: How People Use Tablets and What it Means for the Future of News View | Pew Research Center / The Economist Group
Oct 11, 2011 (Online Advertising)
Q3 2011 Global Digital Marketing Performance Report View | Efficient Frontier
Sep 28, 2011 (Other Research of Interest)
Tablets: Ultimate Buying Machines View | The Wall Street Journal
Sep 22, 2011 (Other Research of Interest)
How Many Apps Are Too Many? View | eMarketer
Sep 19, 2011 (Social Media)
10 Facts about Consumer Behavior on Facebook View | Constant Contact
Sep 07, 2011 (Online Advertising)
Barclays: Expect A Pullback In Branded Ad Spending View | paidContent
Sep 02, 2011 (Online Advertising)
NAA: Newspapers Have Had 20 Quarters Of Consecutive Ad Rev Declines View | paidContent
Aug 26, 2011 (Online Advertising)
Online Ad Spend to Overtake TV by 2016 View | Forbes
Aug 24, 2011 (Other Research of Interest)
Interactive Marketing Spending to Hit $76.6 Billion in 2016 View | Ad Age Digital
Aug 19, 2011 (Other Research of Interest)
Stat of the Day: 63% of Readers Don’t Care About Your Comments View | Ad Age Blogs
Aug 16, 2011 (Online Advertising)
Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady View | ClickZ
Aug 16, 2011 (Online Advertising)
Consumers to Behavioral Advertisers: We Know You’re There View | eMarketer
Jul 28, 2011
Marketing Expectations in 2011 View | MediaPost Blogs
Jul 13, 2011 (Online Advertising)
Zenithoptimedia Adspend Forecast Update Jul 2011 PDF | Zenithoptimedia
Jun 29, 2011 (Mobile)(Online Video)
Mobile and Video Speak to Luxury Shoppers View | eMarketer
Jun 27, 2011 (Mobile)
E-reader ownership doubles in six months View | Pew Internet
Jun 14, 2011 (Other Research of Interest)
Media Decoder: Study Finds Rebound in Entertainment and Media Spending View | The New York Times
Jun 08, 2011 (Online Advertising)
US Online Ad Spend Poised to Grow 20% in 2011 View | eMarketer
May 31, 2011 (Mobile)
Mobile Users Are Ad Clickers View | MediaPost
Apr 13, 2011 (Politics and the Internet)
Kerry-McCain Privacy Bill: Opt-Outs Are In, Do Not Track Is Out View | paidContent
Apr 04, 2011 (Online Advertising)
Move Over RTBs, the Hot Term of 2011 Is the AMP View | Ad Age
Mar 31, 2011 (Mobile)
Mobile Usage Trends: Q3 and Q4 2010 PDF | Nielsen
Mar 17, 2011 (Online Advertising)
Kantar Media Reports U.S. Advertising Expenditures Increased 6.5 Percent In 2010 View | Kantar Media Intelligence
Mar 02, 2011 (Internet Usage and Media Consumption)
Online Video Usage Rises 45% in Jan. View | MarketingCharts
Feb 28, 2011 (Other Research of Interest)
The CMO Survey View | cmosurvey.org
Feb 14, 2011 (Mobile)
Mary Meeker – 2/2011 – Top Mobile Internet Trends View | Business Insider
Feb 07, 2011 (Online Advertising)
New Data on Attitudes Toward Targeting View | eMarketer
Jan 05, 2011 (Internet Usage and Media Consumption)
Internet Gains on TV as Primary News Source Jan 2011 PDF | Pew Internet
Jan 03, 2011 (Other Research of Interest)
Paying for Online Content – Dec 2010 PDF | Pew Internet
 

Industry Research 2010

The OPA monitors industry research that highlights key trends affecting the digital landscape.

Past Research:
 
Dec 20, 2010 (Online Advertising)
Ad Spending Is on the Rise, but Growth Rate May Slow View | AdAge.com
Dec 13, 2010 (Internet Usage and Media Consumption)
Forrester: Time Spent on Internet Is Equal to TV View | Adweek
Jun 24, 2010 (Internet Usage and Media Consumption)
The Social Networking Explosion: Ad Revenue Outlook View | Borrell Associates
Jun 22, 2010 (Internet Usage and Media Consumption)
Nielsen Three Screen Report View | Nielsen
Jun 07, 2010 (Online Advertising)
MAGNAGLOBAL Online Advertising Forecast View | Magna
Jun 03, 2010 (Internet Usage and Media Consumption)
The State of Online Video View | Pew Research Center
Apr 07, 2010 (Online Advertising)
IAB Internet Advertising Revenue Report 2009 View | IAB/PwC
Mar 15, 2010 (Use of News and Information Sites)
State of the News Media 2010 View | Journalism.org
Mar 11, 2010 (Online Advertising)
How Online Advertising Works: Whither the Click in Europe View | comScore
Mar 01, 2010 (Use of News and Information Sites)
Understanding the Participatory News Consumer View | Pew Internet
Feb 03, 2010 (Use of News and Information Sites)
News Users 2009 (For Pay) View | Outsell
Jan 05, 2010 (Internet Usage and Media Consumption)
Report: Internet, broadband, and cell phone statistics View | Pew Internet
Jan 05, 2010 (Internet Usage and Media Consumption)
Report: Internet, broadband, and cell phone statistics View | Pew Internet
 

Industry Research Archive

The OPA monitors industry research that highlights key trends affecting the digital landscape.

Past Research:
 
Dec 08, 2009 (Online Advertising)
MAGNA Global Forecast (reg required) View | MAGNA
Nov 18, 2009 (Online Advertising)
Online Video Advertising: Double Engagement, Boost ROI View | Eyeblaster
Nov 13, 2009 (Online Advertising)
Auto Advertising: 2010 Outlook View | Borrell Associates
Nov 10, 2009 (Mobile)
Mobile Content: Paid Models Take Shape View | eMarketer
Oct 21, 2009 (Internet Usage and Media Consumption)
Economy   Internet Trends View | Morgan Stanley
Oct 08, 2009 (Online Advertising)
2010 Outlook: Local Interactive Advertising View | Borrell Associates
Oct 05, 2009 (Online Advertising)
IAB Internet Advertising Revenue Report View | IAB/PwC
Sep 10, 2009 (Online Advertising)
Display Ads Boost Search Site Visits and Click-Throughs View | Marketing Charts
Aug 05, 2009 (Online Advertising)
VSS Releases 2009-2013 Forecast View | Veronis Suhler Stevenson
Jun 25, 2009 (Online Advertising)
2008 Year-in-Review Benchmarks PDF | DoubleClick
May 11, 2009 (Use of News and Information Sites)
Outlook for Newspaper Publishing in the Digital Age View | PriceWaterhouseCoopers
Apr 08, 2009 (Online Advertising)
US Advertising Spending: The New Reality (For Pay) View | eMarketer
Mar 30, 2009 (Online Advertising)
IAB Internet Advertising Revenue Report 2008 View | IAB/PwC
Mar 09, 2009 (Online Advertising)
The Long Road to Conversion: The Digital Purchase Funnel View | Atlas
Mar 09, 2009 (Online Advertising)
Digital Outlook Report ‘09 PDF | Razorfish
Feb 04, 2009 (Online Advertising)
The comScore 2008 Digital Year in Review View | comScore
Feb 03, 2009 (Internet Usage and Media Consumption)
Generations Online in 2009 View | Pew Internet
Jan 15, 2009 (Internet Usage and Media Consumption)
Nearly Half of Americans are Frequent Internet Users View | Gallup
Jan 12, 2009 (Other Research of Interest)
Pre-Shop Customer Reviews Important to Online Customers View | Nielsen Online
Jan 05, 2009 (Internet Usage and Media Consumption)
Internet Overtakes Newspapers As News Outlet View | Pew Internet
Dec 09, 2008 (Internet Usage and Media Consumption)
Digital Tribes View | ABIresearch
Nov 06, 2008 (Online Advertising)
2009 Outlook: Local Interactive Advertising (For Pay) View | Borrell Associates
Oct 20, 2008 (Mobile)
2008 Market Survey - Today’s Mobile Phone User View | Azuki Systems
Oct 17, 2008 (Online Advertising)
IAB Internet Advertising Revenue Report PDF | IAB/PwC
Sep 25, 2008 (Online Advertising)
Measuring ROI Beyond the Last Ad PDF | Atlas
Sep 22, 2008 (Online Advertising)
Video Advertising Online: Spending and Pricing (For Pay) View | eMarketer
Sep 09, 2008 (Politics and the Internet)
From Too Much to Just Right: Engaging Millenials in Election News on the Web PDF | Northwestern Med
Aug 25, 2008 (Use of News and Information Sites)
News Consumption and Believability Study View | Pew Internet
Aug 19, 2008 (Online Advertising)
2008 Online Advertising Deals Report (For Pay) View | ContentNext Media
Aug 13, 2008 (Broadband)
World Report on Online Video (For Pay) View | In-Stat
Aug 05, 2008 (Online Advertising)
VSS Communications Industry Forecast 2008-2012 (For Pay) View | Veronis Suhler Stevenson
Aug 04, 2008 (Mobile)
Mobile Usage & Attitudes View | AKQA & dotMobi
Jul 29, 2008 (Online Advertising)
Say Goodbye to Yellow Pages (For Pay) View | Borrell Associates
Jul 25, 2008 (Online Advertising)
Annual Advertising and Marketing Study 2008 (For Pay) View | Outsell
Jul 08, 2008 (Online Advertising)
Emerging Media Forecast View | MAGNA
Jun 27, 2008 (Online Advertising)
Understanding the True Value of Multi-Platform Advertising View | IMMI
Jun 25, 2008 (Online Advertising)
Global Entertainment and Media Forecast: 2008-2012 (For Pay) View | PriceWaterhouseCoopers
Jun 16, 2008 (Politics and the Internet)
The Internet and the 2008 Election View | Pew Internet
May 29, 2008 (Online Advertising)
What Local Media Web Sites Earn (For Pay) View | Borrell Associates
May 27, 2008 (Internet Usage and Media Consumption)
Over-the-Top Internet Video Strategies for Carriers (For Pay) View | ABIresearch
May 21, 2008 (Internet Usage and Media Consumption)
Digital Future Report 2008 (For Pay) View | Center for the Digital Future
May 20, 2008 (Internet Usage and Media Consumption)
Understanding the Digital Savvy Consumer View | Scarborough Research
May 16, 2008 (Online Advertising)
IAB Internet Advertising Revenue Report PDF | IAB/PwC
May 09, 2008 (Politics and the Internet)
2008 Outlook: Online Political Advertising (For Pay) View | DoubleClick
Apr 30, 2008 (Online Advertising)
Online Promotions: The Big Shift (For Pay) View | Borrell Associates
Apr 23, 2008 (Online Advertising)
2008 Online Advertising Handbook & Benchmarks (Executive Summary) View | MarketingSherpa
Apr 09, 2008 (Mobile)
Mobile Advertising: After the Growing Pains View | eMarketer
Mar 21, 2008 (Use of News and Information Sites)
The State of the News Media 2008 View | Project for Excellence in Journalism
Mar 05, 2008 (Online Advertising)
HD Marketing 2010: Sharpening the Conversation PDF | Booz|Allen|Hamilton
Mar 04, 2008 (Online Advertising)
Branded Entertainment Marketing Forecast 2008-2012 (For Pay) View | PQ Media
Feb 26, 2008 (Online Advertising)
2008 Digital Outlook Report PDF | avenue a | razorfish
Feb 25, 2008 (Other Research of Interest)
How Shoppers Decide: Impact of Online & Traditional Resources (For Pay) View | Netpop
Feb 22, 2008 (Use of News and Information Sites)
Newspaper Next 2.0: Making the Leap Beyond Newspaper Companies PDF | American Press Institute
Feb 05, 2008 (Other Research of Interest)
Who Do You Trust (When Buying a Car)? View | MediaPost
Feb 04, 2008 (Other Research of Interest)
How Consumer Conversation Will Transform Business PDF | PriceWaterhouseCoopers
Jan 25, 2008 (Online Advertising)
2008 Outlook: Online Political Advertising (For Pay) View | Borrell Associates
Jan 24, 2008 (Use of News and Information Sites)
Online Newspaper Viewership View | NAA
Oct 17, 2007 (Online Advertising)
IAB Internet Advertising Revenue Report PDF | IAB/PwC