Industry Research 2014

The OPA monitors industry research that highlights key trends affecting the digital landscape.

Latest Research:
 
Apr 10, 2014
Talking Social TV 2 PDF | The Council for Research Excellence (cre)
Mar 26, 2014
Ooyala Global Video Index Q4 2013 PDF | Ooyala & TechValidate
Feb 26, 2014
SIIA Marketing Survey: Social Media Usage Remains High & Mobile Leaps Forward View | Software & Information Industry Association (SIIA)
Feb 19, 2014
The CMO Survey - February 2014 View | The CMO Survey
Feb 06, 2014
Top 25 U.S. Consumer Magazines for December 2013 View | Alliance for Audited Media
Jan 28, 2014
Digital Insights: From Chaos to Credibility View | Alliance for Audited Media Digital Insights: From Chaos to Credibility PDF | Alliance for Audited Media
 
 
 

Industry Research 2013

The OPA monitors industry research that highlights key trends affecting the digital landscape.

Past Research:
 
Dec 09, 2013
Digital Insights: Fragmentation Frustration View | Alliance for Audited Media Digital Insights: Fragmentation Frustration PDF | Alliance for Audited Media
Dec 09, 2013
Digital Insights: Maximum Monetization View | Alliance for Audited Media Digital Insights: Maximum Monetization PDF | Alliance for Audited Media
Nov 14, 2013
News Use across Social Media Platforms View | Pew Research Center
Oct 10, 2013
Online Video 2013 View | Pew Internet
Aug 01, 2013 (Mobile)(Tablet)(Television)
Digital Set to Surpass TV in Time Spent with US Media View | eMarketer
May 09, 2013 (Mobile)
Mobile Marketing Economic Impact Study View | Mobile Marketing Association
Mar 01, 2013 (Mobile)
The Mobile Consumer: A Global Snapshot PDF | Nielsen
Feb 22, 2013 (Mobile)
2012 Year in Review Mobile Mix™ Report View | Millennial Media 2012 Year in Review Mobile Mix™ Report PDF | Millennial Media
Feb 14, 2013 (Online Advertising)
2013 U.S. Digital Future in Focus View | comScore
Feb 14, 2013 (Social Media)
The Demographics of Social Media Users — 2012 View | Pew Research Center The Demographics of Social Media Users — 2012 PDF | Pew Research Center
Feb 10, 2013 (Internet Usage and Media Consumption)
Cost per hour: A new metric for paid content View | GigaOM
Feb 07, 2013 (Internet Usage and Media Consumption)
37 Percent of PC Users Migrate Activities to Mobile Devices View | The NPD Group
Feb 07, 2013 (Magazines)
Top 25 U.S. Consumer Magazines For The Second Half Of 2012 View | Alliance for Audited Media
Feb 05, 2013 (Social Media)
Coming and Going on Facebook View | Pew Research Center Coming and Going on Facebook PDF | Pew Research Center
Feb 05, 2013 (Internet Usage and Media Consumption)
2013 Digital Influence Report PDF | Technorati Media
Jan 25, 2013 (Mobile)
This Year, All Publishers Go Mobile View | eMarketer
Jan 23, 2013 (Data Protection & Management)
Data Privacy Day Privacy Survey 2013 View | Microsoft Data Privacy Day Privacy Survey 2013 PDF | Microsoft
Jan 14, 2013 (Advertisers & Agencies)
OPA: Premium Content Pubs beating Social Media View | BizReport
Jan 09, 2013 (Online Advertising)
Digital to Account for One in Five Ad Dollars View | eMarketer
Jan 08, 2013 (Internet Usage and Media Consumption)
How Are Smartphone and PC Internet Users Different? View | eMarketer
Jan 04, 2013 (Mobile)
Worldwide, More Money Goes Mobile View | eMarketer
 

Industry Research 2012

The OPA monitors industry research that highlights key trends affecting the digital landscape.

Past Research:
 
Dec 28, 2012 (Online Advertising)
Worldwide Ad Spend Grows Steadily, Bucking Economic Slowdowns View | eMarketer
Dec 27, 2012 (Tablet)
E-book Reading Jumps; Print Book Reading Declines View | Pew Research Center
Dec 24, 2012 (Data Protection & Management)
Improved ROI, Marketing Efficiency Top Reasons Marketers Use DMPs View | eMarketer
Dec 17, 2012 (Magazines)(Newspapers)
2012 Digital Publishing Survey View | Alliance for Audited Media 2012 Digital Publishing Survey PDF | Alliance for Audited Media
Dec 17, 2012 (Mobile)
US Mobile Ad Spending Jumps to $4 Billion View | eMarketer
Dec 13, 2012 (Internet Usage and Media Consumption)(Online Advertising)
Engaging The Affluent Online - Luxury Brand Study View | Martini Media Engaging The Affluent Online - Luxury Brand Study PDF | Martini Media
Dec 12, 2012 (Online Advertising)
Native Advertising: Advertising That Gives Back To The Consumer View | Solve Media
Dec 11, 2012 (Mobile)
Time Spent With Mobile Apps Rivals TV View | eMarketer
Dec 10, 2012 (Internet Usage and Media Consumption)
Next-Gen Retail: Mobile and Beyond View | Latitude Research Next-Gen Retail: Mobile and Beyond PDF | Latitude Research
Dec 07, 2012 (Online Video)
2012 State of Online Video: US Research Report PDF | SundaySky
Dec 06, 2012 (Mobile)
The State of Mobile News Consumption PDF | Mojiva
Dec 05, 2012 (Mobile)
Mobile Apps: We Interrupt This Broadcast View | Flurry
Dec 04, 2012 (Mobile)
Mobile Display Proves Its Worth View | eMarketer
Dec 04, 2012 (Data Protection & Management)
Data Management Platforms: Marketers’ Take on Data-Driven Strategies To Activate Cross-Channel… PDF | BlueKai / Radar Research
Dec 03, 2012 (Online Advertising)
ZenithOptimedia Forecasts 4.1% Growth in Global Ad Spend in 2013 View | ZenithOptimedia
Dec 03, 2012 (Online Advertising)
2012 KPCB Internet Trends Year-End Update View | KPCB
Nov 30, 2012 (Internet Usage and Media Consumption)
2012 Online User Behavior and Engagement Study PDF | The Search Agency
Nov 30, 2012 (Mobile)
Smartphone Launch Predictor View | Think with Google Smartphone Launch Predictor PDF | Think with Google
Nov 29, 2012 (Measurement & Metrics)
Viewability Is Key to Clicks (MediaMind) View | eMarketer
Nov 28, 2012 (Data Protection & Management)
Web Privacy Census View | University of California at Berkeley Center for Law and Technology
Nov 15, 2012 (Internet Usage and Media Consumption)
America’s Affluent Crave Content (Registration Required) View | Ipsos
Nov 15, 2012 (Tablet)
Android Tablets Scoop Up Market Share View | eMarketer
Nov 14, 2012 (Online Advertising)
Real-Time Bidding to Take Ever-Greater Slice of Display Pie View | eMarketer
Nov 14, 2012 (Online Video)
FreeWheel Video Monetization Report - Q3 2012 PDF | FreeWheel
Nov 13, 2012 (Online Advertising)
OPA Study: Marketers Prefer Publishers to Facebook View | FOLIO Magazine
Nov 12, 2012 (Data Protection & Management)
77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts View | ClickZ (Winterberry Group / IAB)
Nov 08, 2012 (Online Advertising)
Premium Publishers Best Sites For Brand Marketing View | MediaPost
Nov 08, 2012 (Mobile)(Tablet)
IDC Predicts Tablet vs. Smartphone Ad Spend View | BusinessInsider (IDC)
Nov 06, 2012 (Online Video)
2012 UK Video Advertising Report PDF | BrightRoll
Nov 05, 2012 (Mobile)
U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016 View | ClickZ (BIA/Kelsey)
Nov 01, 2012 (Paid Content)
As paid content booms, will ad opportunities shrink? View | paidContent.org
Oct 29, 2012 (Cross-Platform)
Data Points: Digital Holidays View | Adweek
Oct 25, 2012 (Data Protection & Management)
State of the Industry Study View | Digiday / eXelate State of the Industry Study PDF | Digiday / eXelate
Oct 24, 2012 (Online Advertising)
Click Here: The State of Online Advertising PDF | Adobe
Oct 23, 2012 (Social Media)
One Share = $4.20, according to Eventbrite View | ClickZ
Oct 23, 2012 (Internet Usage and Media Consumption)
Consumers Spend More Time with Mobile as Online Growth Slows View | eMarketer
Oct 22, 2012 (Mobile)
App Engagement: The Matrix Reloaded View | Flurry
Oct 19, 2012 (Mobile)
iPhone 5 Reshuffles the Smartphone Market View | eMarketer
Oct 18, 2012 (Tablet)
Tablet Ads Deliver Results, but Barriers Remain View | eMarketer
Oct 16, 2012 (Mobile)
Apps Further Bolster Smartphone Usage View | NPD Group
Oct 11, 2012 (Online Advertising)
IAB Internet Advertising Revenue Report - First Half 2012 View | PricewaterhouseCoopers / Interactive Advertising Bureau (IAB) IAB Internet Advertising Revenue Report - First Half 2012 PDF | PricewaterhouseCoopers / Interactive Advertising Bureau (IAB)
Oct 11, 2012 (Social Media)
An Exhaustive Study of Twitter Users Across the World View | Beevolve
Oct 09, 2012 (Online Advertising)
Forrester Reduces Its Forecast for Online Ad Spending View | Ad Age
Oct 01, 2012 (Use of News and Information Sites)(Mobile)(Tablet)
Future of Mobile News View | Pew Research Center Future of Mobile News PDF | Pew Research Center
Sep 27, 2012 (Online Advertising)
Digital Revenues Put Magazine Ad Spending on Growth Track View | eMarketer
Sep 24, 2012 (Online Advertising)
AOP finds ad agencies inhibiting Mobile growth View | Association of Online Publishers (UK)
Sep 20, 2012 (Online Advertising)
Google to Become US Display Ad Leader View | eMarketer
Sep 17, 2012 (Tablet)
63pc of tablet owners use device while watching TV: study View | GfK MRI (via Mobile Marketer)
Sep 13, 2012 (Tablet)
2012 U.S. TABLET SATISFACTION STUDY View | J.D. Power and Associates
Sep 11, 2012 (Mobile)
Smartphone Ownership Update: September 2012 View | Pew Research Center Smartphone Ownership Update: September 2012 PDF | Pew Research Center
Sep 10, 2012 (Online Video)
The In-Stream Benchmark Research PDF | MediaMind
Sep 07, 2012 (Social Media)
State of Social Media Marketing PDF | awareness
Sep 06, 2012 (Online Video)
Average Netflix User Watches 5 TV Shows, 3 Movies Per Week via the Service View | GfK (via BusinessWire)
Sep 06, 2012 (Mobile)
Mobile Ad Competition Hotter in Display Market View | eMarketer
Sep 05, 2012 (Internet Usage and Media Consumption)
Beyond digital: Connecting media and entertainment to the future View | IBM Institute for Business Value Beyond digital: Connecting media and entertainment to the future PDF | IBM Institute for Business Value
Aug 31, 2012 (Mobile)
Smartphone Users Responsive To Ads View | MediaPost
Aug 29, 2012 (Mobile)
Mobile’s Share of the Mix View | Mobile Marketing Association (MMA) / Marketing Evolution
Aug 21, 2012 (Cross-Platform)
The rise and rise of ‘second screening’ View | Deloitte / GfK
Aug 20, 2012 (Mobile)
Publishers weigh options for monetizing smartphone content View | The Economist Group
Aug 17, 2012 (Online Advertising)
MediaMind Global Benchmarks Report - H1 2012 PDF | MediaMind
Aug 14, 2012 (Online Advertising)
The Economics of Online Advertising View | comScore
 

Industry Research Archive

The OPA monitors industry research that highlights key trends affecting the digital landscape.

Past Research:
 
Dec 28, 2011 (Internet Usage and Media Consumption)
Research: Internet Is UK’s No. 2 News Source, But Only 3.8 Percent Pay (Oliver & Ohlbaum) View | paidContent.org
Dec 20, 2011 (Data Protection & Management)
Connotate 2011 Big Data Attitudes and Perceptions Survey PDF | Connotate
Dec 15, 2011 (Online Advertising)
Current State of Marketing Measurement PDF | Ifbyphone
Dec 15, 2011 (Online Advertising)
2012 Marketing Trends Survey PDF | StrongMail
Dec 15, 2011 (Internet Usage and Media Consumption)(Mobile)
New Mobile Obsession: U.S. Teens Triple Data Usage View | Nielsen
Dec 15, 2011 (Online Advertising)
Digital Media Spending Thrives in Western Europe View | eMarketer
Dec 13, 2011 (Social Media)
Sharing Trends in 2011 View | AddThis
Dec 12, 2011 (Internet Usage and Media Consumption)(Online Advertising)
TV, Mobile See Gains in Viewing Time View | eMarketer
Dec 09, 2011 (Tablet)
Who Uses Tablets Most? View | eMarketer
Dec 07, 2011 (Online Advertising)
2011 Marketing ROI & Measurement Study View | Lenskold Group
Dec 05, 2011 (Online Advertising)
GroupM Forecasts 2012 Global Ad Spending to Increase 6.4% View | GroupM
Dec 05, 2011 (Online Advertising)
ZenithOptimedia Adspend Forecast Update Dec 2011 View | ZenithOptimedia
Dec 01, 2011 (Social Media)
One in Three Social Media Users Is “Friendly” with a TV Show View | Knowledge Networks
Nov 30, 2011 (Online Video)
FreeWheel Video Monetization Report (Q3 2011) View | FreeWheel
Nov 17, 2011 (Internet Usage and Media Consumption)
Digital-Only Magazine Reading is 11% of Total Gross Audience View | GfK MRI
Nov 07, 2011 (Online Video)
State of the Video Industry Report PDF | Adap.tv & DIGIDAY
Nov 04, 2011 (Online Video)
Publishers Optimistic About Online Video Ad Growth View | eMarketer
Nov 01, 2011 (C-Level Executives and the Internet)
Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide View | eMarketer
Oct 25, 2011 (Tablet)
The Tablet Revolution: How People Use Tablets and What it Means for the Future of News View | Pew Research Center / The Economist Group
Oct 11, 2011 (Online Advertising)
Q3 2011 Global Digital Marketing Performance Report View | Efficient Frontier
Sep 28, 2011 (Other Research of Interest)
Tablets: Ultimate Buying Machines View | The Wall Street Journal
Sep 22, 2011 (Other Research of Interest)
How Many Apps Are Too Many? View | eMarketer
Sep 19, 2011 (Social Media)
10 Facts about Consumer Behavior on Facebook View | Constant Contact
Sep 15, 2011 (Online Advertising)
The Three Mindsets of Search Study PDF | About.com
Sep 11, 2011 (Cross-Platform)
Cross-Platform Report Q3 2011 View | Nielsen Cross-Platform Report Q3 2011 PDF | Nielsen
Sep 07, 2011 (Online Advertising)
Barclays: Expect A Pullback In Branded Ad Spending View | paidContent
Sep 02, 2011 (Online Advertising)
NAA: Newspapers Have Had 20 Quarters Of Consecutive Ad Rev Declines View | paidContent
Aug 26, 2011 (Online Advertising)
Online Ad Spend to Overtake TV by 2016 View | Forbes
Aug 24, 2011 (Other Research of Interest)
Interactive Marketing Spending to Hit $76.6 Billion in 2016 View | Ad Age Digital
Aug 19, 2011 (Other Research of Interest)
Stat of the Day: 63% of Readers Don’t Care About Your Comments View | Ad Age Blogs
Aug 16, 2011 (Online Advertising)
Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady View | ClickZ
Aug 16, 2011 (Online Advertising)
Consumers to Behavioral Advertisers: We Know You’re There View | eMarketer
Jul 28, 2011
Marketing Expectations in 2011 View | MediaPost Blogs
Jul 13, 2011 (Online Advertising)
Zenithoptimedia Adspend Forecast Update Jul 2011 PDF | Zenithoptimedia
Jun 29, 2011 (Mobile)(Online Video)
Mobile and Video Speak to Luxury Shoppers View | eMarketer
Jun 27, 2011 (Mobile)
E-reader ownership doubles in six months View | Pew Internet
Jun 14, 2011 (Other Research of Interest)
Media Decoder: Study Finds Rebound in Entertainment and Media Spending View | The New York Times
Jun 08, 2011 (Online Advertising)
US Online Ad Spend Poised to Grow 20% in 2011 View | eMarketer
May 31, 2011 (Mobile)
Mobile Users Are Ad Clickers View | MediaPost
Apr 13, 2011 (Politics and the Internet)
Kerry-McCain Privacy Bill: Opt-Outs Are In, Do Not Track Is Out View | paidContent
Apr 04, 2011 (Online Advertising)
Move Over RTBs, the Hot Term of 2011 Is the AMP View | Ad Age
Mar 31, 2011 (Mobile)
Mobile Usage Trends: Q3 and Q4 2010 PDF | Nielsen
Mar 17, 2011 (Online Advertising)
Kantar Media Reports U.S. Advertising Expenditures Increased 6.5 Percent In 2010 View | Kantar Media Intelligence
Mar 02, 2011 (Internet Usage and Media Consumption)
Online Video Usage Rises 45% in Jan. View | MarketingCharts
Feb 28, 2011 (Other Research of Interest)
The CMO Survey View | cmosurvey.org
Feb 14, 2011 (Mobile)
Mary Meeker – 2/2011 – Top Mobile Internet Trends View | Business Insider
Feb 07, 2011 (Online Advertising)
New Data on Attitudes Toward Targeting View | eMarketer
Jan 05, 2011 (Internet Usage and Media Consumption)
Internet Gains on TV as Primary News Source Jan 2011 PDF | Pew Internet
Jan 03, 2011 (Other Research of Interest)
Paying for Online Content – Dec 2010 PDF | Pew Internet
Dec 20, 2010 (Online Advertising)
Ad Spending Is on the Rise, but Growth Rate May Slow View | AdAge.com
Dec 13, 2010 (Internet Usage and Media Consumption)
Forrester: Time Spent on Internet Is Equal to TV View | Adweek
Jun 24, 2010 (Internet Usage and Media Consumption)
The Social Networking Explosion: Ad Revenue Outlook View | Borrell Associates
Jun 22, 2010 (Internet Usage and Media Consumption)
Nielsen Three Screen Report View | Nielsen
Jun 07, 2010 (Online Advertising)
MAGNAGLOBAL Online Advertising Forecast View | Magna
Jun 03, 2010 (Internet Usage and Media Consumption)
The State of Online Video View | Pew Research Center
Apr 07, 2010 (Online Advertising)
IAB Internet Advertising Revenue Report 2009 View | IAB/PwC
Mar 15, 2010 (Use of News and Information Sites)
State of the News Media 2010 View | Journalism.org
Mar 11, 2010 (Online Advertising)
How Online Advertising Works: Whither the Click in Europe View | comScore
Mar 01, 2010 (Use of News and Information Sites)
Understanding the Participatory News Consumer View | Pew Internet
Feb 03, 2010 (Use of News and Information Sites)
News Users 2009 (For Pay) View | Outsell
Jan 05, 2010 (Internet Usage and Media Consumption)
Report: Internet, broadband, and cell phone statistics View | Pew Internet
Jan 05, 2010 (Internet Usage and Media Consumption)
Report: Internet, broadband, and cell phone statistics View | Pew Internet
Dec 08, 2009 (Online Advertising)
MAGNA Global Forecast (reg required) View | MAGNA
Nov 18, 2009 (Online Advertising)
Online Video Advertising: Double Engagement, Boost ROI View | Eyeblaster
Nov 13, 2009 (Online Advertising)
Auto Advertising: 2010 Outlook View | Borrell Associates