OPA Research

The OPA conducts groundbreaking research on online advertising and media consumption to showcase the value of advertising on high-quality content environments.

Aug 19, 2008  (Internet Usage and Media Consumption)
Local Online Media: From Advertising to Action PDF | (Press Release)
Oct 24, 2005  (Internet Usage and Media Consumption)
OPA White Paper: Local Audience Measurement White Paper PDF
Jul 05, 2005  (Internet Usage and Media Consumption)
OPA Research: Online User Experience Study-Presentation Deck PDF
Jul 05, 2005  (Internet Usage and Media Consumption)
OPA Research: Online User Experience Study-Research Overview PDF
Feb 08, 2005  (Internet Usage and Media Consumption)
OPA Research: Online Video Study PDF
Sep 21, 2004  (Internet Usage and Media Consumption)
OPA Research: Generational Media Study PDF
Jun 03, 2004  (Internet Usage and Media Consumption)
OPA Study: The Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis PDF
Apr 20, 2004  (Internet Usage and Media Consumption)
OPA Ethnographic Study: Media Lifestyles of the 18 to 34 Year-Old Consumer
Mar 29, 2004  (Internet Usage and Media Consumption)
OPA Research: 18 to 34 Year-Olds: Behavioral Analysis PDF
Feb 12, 2004  (Internet Usage and Media Consumption)
OPA Research: Multi-Channel Media Brand Study PDF
Feb 02, 2004  (Internet Usage and Media Consumption)
OPA White Paper: The Web Habit: An Ethnographic Study of Web Usage PDF
Nov 20, 2003  (Other Research of Interest)
OPA Member Companies: Business and Financial Highlights PDF