OPA Research

The OPA conducts groundbreaking research on online advertising and media consumption to showcase the value of advertising on high-quality content environments.

Jun 22, 2011 (Tablet)
OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry PDF | (Press Release)

Nov 02, 2010 (Online Advertising)
Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit PDF | (Press Release)

Jun 30, 2010 (Online Advertising)
A Sense of Place, Why Environments Matter PDF | (Press Release)

Apr 27, 2010 (Online Advertising)
Improving Ad Performance Online: The Impact of Advertising on Content Sites PDF | (Press Release)

Aug 13, 2009 (Online Advertising)
New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers PDF | (Press Release)

Jun 25, 2009 (Online Advertising)
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged PDF | (Press Release)

Jan 08, 2009 (Online Advertising)
Improving Ad Performance Online: The Impact of Advertising on Quality Content Sites (Wave 2) PDF | (Press Release)

Aug 19, 2008 (Internet Usage and Media Consumption)
Local Online Media: From Advertising to Action PDF | (Press Release)

Jul 30, 2008 (Internet Usage and Media Consumption)
Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites (Wave 1) PDF | (Press Release)

Jun 28, 2007 (Internet Usage and Media Consumption)
Frames of Reference: Online Video Advertising, Content and Consumer Behavior PDF | (Press Release)

Mar 08, 2007 (Internet Usage and Media Consumption)
Going Mobile: An International Study of Content Use and Advertising on the Mobile Web PDF | (Press Release)

Oct 01, 2006 (Online Advertising)
OPA Research: Online Content: Attracting the Most Valuable Buyers PDF

Jun 22, 2006 (Internet Usage and Media Consumption)
OPA Research: A Day in the Life: An Ethnographic Study of Media Consumption PDF | (Press Release)

Jun 22, 2006 (Internet Usage and Media Consumption)
OPA White Paper: A Day in the Life: An Ethnographic Study of Media Consumption PDF

Mar 29, 2006 (Internet Usage and Media Consumption)
OPA Research: From Early Adoption To Common Practice: A Primer On Online Video Viewing PDF

Mar 14, 2006 (Paid Content)
OPA Report: Paid Online Content U.S. Market Spending Report, FY 2005 PDF

Oct 31, 2005 (Paid Content)
OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2005 PDF

Oct 24, 2005 (Internet Usage and Media Consumption)
OPA White Paper: Local Audience Measurement White Paper PDF

Jul 05, 2005 (Internet Usage and Media Consumption)
OPA Research: Online User Experience Study-Presentation Deck PDF

Jul 05, 2005 (Internet Usage and Media Consumption)
OPA Research: Online User Experience Study-Research Overview PDF

Mar 10, 2005 (Paid Content)
OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2005 PDF

Feb 08, 2005 (Internet Usage and Media Consumption)
OPA Research: Online Video Study PDF

Nov 15, 2004 (Paid Content)
OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2004 PDF

Sep 21, 2004 (Internet Usage and Media Consumption)
OPA Research: Generational Media Study PDF

Jun 03, 2004 (Internet Usage and Media Consumption)
OPA Study: The Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis PDF

May 11, 2004 (Paid Content)
OPA Report: Paid Online Content U.S. Market Spending Report, FY 2003 PDF

Apr 20, 2004 (Internet Usage and Media Consumption)
OPA Ethnographic Study: Media Lifestyles of the 18 to 34 Year-Old Consumer

Mar 29, 2004 (Internet Usage and Media Consumption)
OPA Research: 18 to 34 Year-Olds: Behavioral Analysis PDF

Feb 12, 2004 (Internet Usage and Media Consumption)
OPA Research: Multi-Channel Media Brand Study PDF

Feb 02, 2004 (Internet Usage and Media Consumption)
OPA White Paper: The Web Habit: An Ethnographic Study of Web Usage PDF

Nov 20, 2003 (Other Research of Interest)
OPA Member Companies: Business and Financial Highlights PDF

Sep 23, 2003 (Paid Content)
OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2003 PDF

Sep 04, 2003 (Politics and the Internet)
OPA Political Study: Voters Actively Engage with Politics Online PDF

May 12, 2003 (Internet Usage and Media Consumption)
OPA Media Consumption Study: Study Confirms Internet’s Role as Leading Daytime Medium PDF

Mar 04, 2003 (Paid Content)
OPA Report: Paid Online Content U.S. Market Spending Report, Q4, FY 2002 PDF

Feb 06, 2003 (Internet Usage and Media Consumption)
OPA White Paper: The Existence and Characteristics of Dayparts on the Internet PDF

Dec 20, 2002 (Paid Content)
OPA Report: Paid Online Content U.S. Market Spending Report, Q2/Q3 2002 PDF

Aug 01, 2002 (Paid Content)
OPA Report: Paid Online Content U.S. Market Spending Report, Q1 2001 through Q1 2002 PDF

Jan 08, 2002 (Internet Usage and Media Consumption)
OPA Media Consumption Study: Consumers with Workplace Internet Access Spend More Time Online than TV PDF

Oct 05, 2001 (Use of News and Information Sites)
OPA/Harris: Internet Grows as Primary Source of News & Information in Weeks Following 9/11 PDF