Scripps Networks Joins Online Publishers Association; Company’s Feinbaum to Serve on OPA’s Board
NEW YORK, NY & KNOXVILLE, TN -- April 18, 2002 -- The Online Publishers Association (OPA) announced today that Scripps Networks is its newest member, expanding its current membership to 20 media companies.
Ron Feinbaum, vice president and general manager of Scripps Networks' online division, will serve on the OPA Board.
Scripps Networks is one of the nation's most successful developers of original brands and lifestyle-oriented content for cable television and the Internet. It is comprised of HGTV (Home & Garden Television), Food Network, DIY--Do It Yourself Network and Fine Living.
"We look forward to the perspective that Scripps' cable networks will bring to our organization and are delighted to have them on board," said Michael Zimbalist, executive director of the Online Publishers Association. "Our diverse member-base of broadcast/cable, magazine, newspaper, and pure play Internet sites greatly enhance OPA's ability to advance the online publishing industry as a whole."
"Being a member of the OPA aligns us with other top online content providers and cable network peers," said Mr. Feinbaum. "We welcome the opportunity to participate in ongoing OPA research and other activities that will help promote the effectiveness and viability of online advertising and online publishing," he said.
With offices in Knoxville, Tenn., New York, Los Angeles, Chicago, Atlanta and Detroit, Scripps Networks is owned by The E.W. Scripps Company (NYSE:SSP), which operates 21 daily newspapers and 10 broadcast television stations. The E.W. Scripps Company also operates Scripps Howard News Service, United Media, the worldwide licensing and syndication home of PEANUTS and DILBERT, and 32 Web sites, including HGTV.com, FoodTV.com, DIYnet.com, FINELIVING.com and Comics.com.
About the Online Publishers Association
Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 61.5 million visitors, or 55.2% of the total Web audience. (Source: Jupiter Media Metrix, March 2002). For more information about the Online Publishers Association, visit www.online-publishers.org.
CONTACTS:
Lisa Carparelli
Online Publishers Association
(917) 743-4537 send an emai
Heather Peters
Scripps Networks
(865) 560-3853 send an email