NEW YORK, NY -- November 5, 2003 -- The Online Publishers Association (OPA) announced today the results of a recent media consumption study of men aged 18-34 who are frequent visitors to online news, information and entertainment Web sites. The study, conducted by Frank N. Magid Associates, found that this group reports spending significantly more time online each week than it spends watching television.

Specifically, men aged 18-34 report spending an average of 21 hours per week online, compared to only 15.7 hours watching television.

"These data suggest that use of the Web may indeed be a contributing factor to the measured decline in primetime TV viewing this season among men 18-34," said Michael Zimbalist, executive director of the Online Publishers Association. "The degree to which Internet use has contributed to a permanent shift in the media habits of U.S. consumers, including men 18-34, will be the subject of a major study of 18-34 year olds and their media habits to be released by the OPA in early 2004."

About Frank N. Magid Associates

Frank N. Magid Associates is recognized as a leading media, entertainment, and communications research and strategic consulting firm. Since 1957, our firm has set the industry standard for the use of custom-designed consumer research, integrating the results into successful strategies for our clients in virtually every industry. Our traditional media clients include the major networks, cable channels and syndicators, as well as the nation's largest television station groups. We also work closely with the MSOs in the cable industry, as well as many of the biggest Internet and digital entertainment companies. We serve our clients from offices in New York, Los Angeles, Minneapolis, and Cedar Rapids, Iowa.

About the Online Publishers Association

Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 100.9 million visitors, or 69 percent of the total U.S. Internet audience (Source: comScore Media Metrix, June 2003 combined home/work/university data). For more information about the Online Publishers Association, visit www.online-publishers.org.

CONTACT:
Lisa Carparelli
Online Publishers Association
(917) 743-4537
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