Online Publishers Association Names Jason Kint CEO
At transformational time for the organization, former CBS Interactive SVP to guide overall strategic direction, advance member initiatives and elevate voice on pressing matters in digital publishing
New York, NY (May 12, 2014) – The Online Publishers Association (OPA) today announces the hire of CEO Jason Kint, who will be based in D.C. Kint will start on May 27, taking over responsibilities from Pam Horan, president since 2006. Horan will end her 10-year tenure at the Association on May 30. Kint comes to the OPA most recently from CBS Interactive where he was senior vice president and general manager of its Sports division. The announcement was made by OPA Executive Chairman and Managing Director of FT.com Rob Grimshaw.
"As the OPA moves into an exciting new phase, Jason’s decades of experience leading digital initiatives for some of the biggest brands in publishing will be instrumental to our continued development,” said Grimshaw. “We welcome his leadership and vision, and are excited to work with him to take the OPA into the next decade with new initiatives, a strong membership and strategy for growth.”
Kint will lead the OPA at a transformational time as the Association builds on its 13-year-history of fueling the growth and vitality of its membership comprised of more than 65 high-quality digital news, information and entertainment brands such as The New York Times, ESPN, USA Today, Condé Nast, and WebMD (full member list here). He will be responsible for the overall strategic direction of the organization, as well as representing member brands to marketers, press and policy makers. In this role he will work closely with member companies and the OPA Board comprised of 38 leading digital media executives.
"The OPA exists as the one trade association to serve the unique and diverse needs of high-quality digital publishers who manage trusted, direct relationships with consumers and marketers." said Kint. “I’m honored to be stepping into this new role, especially as the OPA continues to guide the industry on issues ranging from net neutrality to revenue innovation to privacy.”
About Jason Kint
A 20-year veteran of the digital media industry, Jason Kint spent the past seven years leading the evolution of CBS Sports into a multi-platform brand offering premier broadcast, online and mobile sports content as SVP and General Manager of CBS Interactive's Sports Division. During Jason's tenure, CBSSports.com strengthened its leadership position in Fantasy Sports and the live streaming of major sports events by breaking industry records for audience, revenue and profit. Jason is recognized for leading the strategy to stream more than 22,000 live video events each year including March Madness Live, the largest live sporting event on the Internet, live online coverage of the Masters Tournament, live streaming of SEC college football and basketball, and Super Bowl XLVII, which set online viewership and social media records.
Jason has significant experience with growing diversified digital businesses including advertising, B2B and premium product revenues inside of newspaper, magazine, radio and TV companies. Prior to CBS, Jason served from 1996-2007 in various executive roles launching and leading the websites for Sporting News and all of Times Mirror Magazines' flagship websites under the ownership of Times Mirror, Paul Allen and later Condé Nast. Jason has a deep passion for journalism and evolving venerable brands into their multi-platform digital future.
About The Online Publishers Association
Founded in June 2001, the Online Publishers Association (OPA) is a not-for-profit trade organization dedicated to representing high-quality digital content brands before the advertising community, the press, the government and the public. The OPA produces proprietary research on advertising and media consumption online for our members and the public, creates public and private forums to explore and advance key issues that impact content brands, and works to educate the public at large on the importance of quality content brands.