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Online Publishers Association Kicks Off 2009 Eyes on the Internet Tour on June 18th
 

New Research Will Share Insights on How Online Advertising Affects Consumer Behavior

NEW YORK, NY – May 12, 2009 – The Online Publishers Association (OPA), today announced the schedule and program for its 2009 Eyes on the Internet tour. The three city road show, now in its sixth year, is designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing. Beginning in San Francisco on June 18th, this year's Eyes on the Internet tour will debut "The Silent Click: Building Brands Online,” which uncovers the secrets to how online brand advertising influences search activity, drives traffic to advertisers sites and influences how consumers spend money online. The research was conducted by comScore.

The 2009 Eyes on the Internet tour will take place on the following dates:

  • June 18 th; San Francisco, CA at The Grand Hyatt
  • June 23 rd; Chicago, IL at The Westin Michigan Avenue
  • June 25 th; New York, NY at The Sheraton New York Hotel & Towers

Audience members will be among the first to see the new research findings and hear a panel of marketing, agency and publishing experts debate such topics as:

  • Best practices for leveraging display advertising to drive action
  • How to effectively measure brand impact
  • Which online environments produce the greatest results for brands
  • Online consumer spending habits
  • Implications for media, marketers and advertisers

To register for any of the free 2009 Eyes on the Internet breakfast events, visit http:// www.online-publishers.org/eyes09. Interested media are invited to attend the event and can arrange interviews by contacting aimee@dottedlinecomm.com.

The 2009 Eyes on the Internet tour is sponsored nationally by CBS Interactive, Reuters, and Time Inc.

About the OPA

Founded in June 2001, the Online Publishers Association is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 149.3 million visitors, or 79% percent of the total U.S. Internet audience (Source: comScore Media Metrix, August 2008 combined home/work/university data). For more information, go to www.online-publishers.org.