Larry Kramer, Chairman & CEO of MarketWatch.com, Named Chairman of OPA

NEW YORK, NY -- February 23, 2004 -- The Online Publishers Association (OPA) announced today its executive officers for 2004. Larry Kramer, chairman & CEO of MarketWatch.com (Nasdaq:MKTW) was named chairman of the OPA. Debora Wilson, chief operating officer of The Weather Channel and TWCi, is the treasurer of the OPA and Riley McDonough, vice president of sales and marketing at ESPN Internet Group, is the secretary of the OPA.

"We are very fortunate to have Larry, Debora and Riley -- three talented, experienced and successful business leaders -- serve as our executive officers for 2004," said Michael Zimbalist, executive director of the Online Publishers Association. "We look forward to the guidance and vision they will bring during the coming year as the online media industry continues to grow and evolve."

"2004 looks to be a promising year for the online publishing industry, and I'm excited to offer my insight to the OPA's efforts as chairman," said Larry Kramer. "I was a founding board member of the OPA and we spent those first few years building a respected and meaningful organization around the idea of proprietary online content. The Internet is now maturing and is clearly here to stay. In its next phase, I expect to see the OPA continue on its course of leadership in educating and demonstrating the importance of the online channel and its synergy within the overall media mix."

In addition, the OPA expanded its membership to 31 media companies and 17 associates. The newest members of the OPA are: ABCNews.com, CBSNews.com, CNN.com, Hearst, iVillage, Jupitermedia, MTV.com and Reuters. IndustryBrains, InsightExpress, Eyeblaster, Baird Direct Marketing and Revenue Science joined as associates.

"We are thrilled to welcome such an excellent group of new members and associates to our association," said Mr. Zimbalist. "With each new member, we gain incredible insight and limitless ideas that enable us to support, advance and accelerate the business of online publishing."

About the Online Publishers Association

Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 109.2 million visitors, or 73 percent of the total U.S. Internet audience (Source: comScore Media Metrix, September 2003 combined home/work/university data). For more information about the Online Publishers Association, visit www.online-publishers.org.

CONTACT:
Lisa Carparelli
Online Publishers Association
(917) 743-4537
send an email