Trade Group to Present Qualitative and Quantitative Studies of Media Use by 18 to 34 Year-Old Consumers to Advertising, Marketing and Publishing Communities in Eight-City Tour

NEW YORK, NY -- April 1, 2004 -- The Online Publishers Association (OPA) announced today the schedule and program for Eyes on the Internet 2004, an eight-city tour designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing.

Coming off a highly successful inaugural eight-city tour last spring, the OPA is taking to the road again. This year's program will feature an unparalleled look at a series of new OPA research into the media habits and behaviors of the elusive 18 to 34 year old consumer. It will also include examples and case studies of high-quality video programming and advertising online, in order to demonstrate that the Internet is becoming an important platform for delivering video to consumers.

"The primary goal of the Eyes on the Internet tour is to help industry executives make sense of the rapidly evolving media landscape and to emphasize the progress that the online medium has made in its short history," said Michael Zimbalist, president of the Online Publishers Association. "In recent months, we have witnessed a growing debate about how to reach highly sought after 18 to 34 year-olds. On this tour we intend to bring new insights to this debate fueled by our extended qualitative and quantitative research on the topic -- research that clearly shows the centrality of the Web in the lives of this crucial demographic group. We'll also have a chance to reflect on the successes that our Industry has achieved during the past year, as the inevitable march of broadband access has continued to open new creative opportunities online for programmers and advertisers alike."

Beginning in Boston on April 22, the OPA will host a breakfast event in each city and hold private briefings with individual marketers and agencies who would like a special in-depth presentation for their media planning, creative and research staffs.

Dates and cities for Eyes on the Internet 2004 tour breakfast events are as follows:

Boston - April 22 Los Angeles - April 27 San Francisco - April 29 Dallas - May 13

Atlanta - May 20 New York - June 3 Detroit - June 8 Chicago - June 10

To request an invitation to any of the Eyes on the Internet 2004 breakfast events, visit www.online-publishers.org/events. All events are free of charge.

Agencies or marketers who would like a customized, in-house presentation as part of this tour should contact the OPA directly at 646-698-8346.

About the Online Publishers Association

Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 110.5 million visitors, or 73 percent of the total U.S. Internet audience (Source: comScore Media Metrix, February 2004 combined home/work/university data). For more information about the Online Publishers Association, visit www.online-publishers.org.

CONTACT:
Lisa Carparelli
Online Publishers Association
(917) 743-4537
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