Underwritten by the Online Publishers Association, Exhibit Opens Tuesday, September 27, in Connection with Advertising Week in New York City

Underwritten by the Online Publishers Association, Exhibit Opens Tuesday, September 27, in Connection with Advertising Week in New York City.

MEDIA ADVISORY for September 19, 2005 WHAT: Experience Madison Avenue's greatest work in print, radio, television, and online over the past 100 years, brought to life within 3D interactive sculptures, at special PRESS PREVIEW of a new exhibition entitled Opt In to Advertising's New Age, in advance of its public opening. Nearly 200 advertisements are featured in the exhibit, including excerpts from the first real radio commercial - a 10 minute ad for real estate property broadcast on WEAF in New York in 1922, the classic "Mikey Likes It" television ad for Life Cereals that debuted in 1972, and the most significant online ads to date from advertisers such as Audi, Coca Cola, Absolut, HP and the U.S. Army. With today's emerging technologies fostering continued growth within creative advertising, this exhibit, designed for all ages, will inspire the next generation of creative leaders who will translate the messages of marketers into ever more compelling works of commercial art. The exhibit is being presented by the Online Publishers Association and The New York Public Library's Science, Industry and Business Library, in partnership with The One Club. WHERE: The New York Public Library Science, Industry and Business Library 188 Madison Avenue at 34th Street New York City WHEN: Monday, September 19, 10:00 a.m. Light breakfast will be served WHO: Michael Zimbalist, President of the Online Publishers Association, will introduce exhibit. Mary Warlick, Executive Director of The One Club, (and co-curator of the exhibit), will discusses the creative work selected. David Ferriero, Andrew W. Mellon Director and Chief Executive of The New York Public Library's Research Libraries, will discuss NYPL's resources and its role in preserving the history of advertising. AND SPECIAL GUEST Amil Gargano, One Club Creative Hall of Fame honoree and former CEO and Creative Director of Ally & Gargano, will share his thoughts on the Golden Age of Advertising and the advertising opportunities afforded by emerging technologies through the ages. Mr. Gargano's work appears in the exhibition. RSVP: If you would like to attend this press preview, contact: Gayle Snible at (212) 704-8600 or communications@nypl.org OR Lisa Caparelli at (646) 805-2084 or lcarparelli@online-publishers.org The exhibit opens to the public on September 27 and runs through December 31, 2005.

CONTACT:
Lisa Carparelli
Online Publishers Association
(917) 743-4537
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