OPA Introduces Six New Members, Reflecting Changes in Digital Content Business

Well-known digital natives, established brands diversify the trade organization’s member list

New York, NY (September 9, 2014) – The Online Publishers Association (OPA), the only trade association that exclusively serves the diverse needs of digital content companies, today announces six new brands joining its elite membership of more than 55 publishers and industry leaders (full list here). As the industry continues to evolve and content experiences extend into new platforms and unique formats, these new members signal what’s next for both the association and the industry.

The latest brands joining the OPA are as follows:

  • Business Insider, one of the fastest-growing business media companies, was built for the digital age offering real-time coverage of tech, finance and general business news.
  • The Daily Caller, a 24-hour news publication providing its audience of 16 million monthly readers with original reporting, in-depth investigations, thought-provoking commentary, entertainment and breaking news.
  • NewsBeat Social - launched Feb. 2013 – reaches more than 1 billion global viewers, delivering one-minute video news and brand advertising to hyper-engaged audiences at scale. The premium source of unbiased news, covering world, science, technology, business, culture, health and politics.
  • Newsday connects Long Islanders to their passions, their communities and their daily lives and offers comprehensive up-to-the-minute information enhanced with multimedia, interactivity and locally-focused features.
  • Telegraph Media Group is a multi-media news company based in the UK that publishes the latest news, business, sport, comment, lifestyle and culture from the Daily Telegraph and Sunday Telegraph newspapers and video from Telegraph TV.
  • Vox Media owns and operates The Verge, SB Nation, Vox.com, Eater, Curbed, Racked and Polygon which reach passionate audiences of nearly 100 million each month with high value digital storytelling, journalism and branded content at scale.

"Our members wake up every morning thinking about the best new ways to create and monetize content," says Jason Kint, CEO of the Online Publishers Association. “It’s integral for an organization like the OPA to help our members react to an industry in disruption, to continue creating a dialogue around sometimes divergent opinions and to add brands to our membership that not only represent the very best but are at the center of this evolution.”

All OPA members demonstrate a commitment to creating high-quality content experiences, as well as an ongoing, scrupulous commitment to best practices in delivering value to both consumers and marketers.

In addition to representing the interests of these digital publishers, the OPA will continue lending its voice and intelligence to marketers, advertisers, consumers and the industry at large. On September 18 in New York City, the OPA will host Content All Stars, an exclusive event highlighting the future of marketing and media with compelling content experiences. Along with a roster of world-class speakers, marketing and digital media leaders from a diverse range of businesses will come together to discuss the evolving intersection of content, media, marketing and consumer relationships. Request an invite at www.contentallstars.org.

About The Online Publishers Association

Founded in June 2001, the Online Publishers Association (OPA) is a not-for-profit trade organization dedicated to representing high-quality digital content brands before the advertising community, the press, the government and the public. The OPA produces proprietary research on advertising and media consumption online for our members and the public, creates public and private forums to explore and advance key issues that impact content brands, and works to educate the public at large on the importance of quality content brands.

Media Contact

Elizabeth Luke, 212 918 2026