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OPA in the News 2013

Coverage of the Online Publishers Association in the year 2013 includes:

Latest Coverage of the Online Publishers Association:
 
May 13, 2013 How Will Journalism Keep the Lights On?  On The Media
 
May 09, 2013 Online Publishers Association Names Noah Mallin VP of Marketing  minonline
 
May 06, 2013 The World According To The OPA: Prez Pam Horan Talks NewFronts And Private Exchanges  Adexchanger.com
 
Apr 09, 2013 Mozilla Moves Forward With Cookie-Blocking Patch  MediaPost
 
Apr 02, 2013 Relax, Mozilla’s Move Will Not Break the Ad-Supported Internet  Ad Age
 
Mar 25, 2013 OPA: Firefox Cookie-Blocking Won’t ‘Spell Disaster’  MediaPost
 
Mar 25, 2013 Ad industry threatens Firefox users with more ads if Mozilla moves on tracking plans  Computerworld
 
Mar 25, 2013 Cookies, Who Needs ‘Em; Agency Ad Tech  AdExchanger
 
Feb 27, 2013 Why Tablet Video Ads Can Work Wonders for Monetization  iMedia Connection
 

OPA in the News 2012

Coverage of the Online Publishers Association in the year 2012 includes:

Past Coverage of the Online Publishers Association:
 
Dec 11, 2012 Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?  ClickZ
 
Dec 03, 2012 Programmatic Buying Doesn’t Build Brands  Digiday
 
Nov 09, 2012 OPA study: Marketers prefer premium content over Facebook for brand-focused campaigns  BtoB
 
Nov 08, 2012 Premium Content Publishers Favored Over Facebook For Brand-Focused Ad Campaigns  Marketing Charts
 
Nov 08, 2012 Brands Prefer Online Publishers Over Social Media  Associations Now
 
Nov 08, 2012 Marketers Still Prefer Premium Content Publishers Vs. Social Media, Programmatic Trading Read more:  MediaPost Blogs
 
Aug 22, 2012 OPA: Smartphone Users Willing to Pay for Content  Folio Magazine
 
Aug 21, 2012 Smartphone users show willingness to pay for content  TechJournal
 
Aug 21, 2012 The Number One Smartphone Use? Checking The Weather, According To One Study  The Huffington Post
 
Aug 20, 2012 Smartphone Content Buyers More Favorable to Mobile Ads  ClickZ
 
Aug 20, 2012 Publishers weigh options for monetizing smartphone content  The Economist Lean Back Blog
 
Jun 18, 2012 It’s True: Digital Ads Work Better On Readers Who Pay  Forbes
 
Jun 18, 2012 Tablet App Market Hits $2.6B: OPA Report  MediaBistro
 
Jun 18, 2012 Primary use of tablets: Accessing content, OPA finds  BtoB
 
Jun 18, 2012 Tablet Users Act On Ads  MediaPost
 
Jun 18, 2012 Heavy Tablet Users Respond More Positively to Ads, Survey Shows  Adweek
 
Mar 07, 2012 Brands Lag in Use of Social Media  Adweek
 
Mar 07, 2012 Why Social is a Big Deal for Publishers  Digiday
 
Feb 23, 2012 Magazine Publishers Going After Shoppers With E-Commerce Deals  The Wrap
 
Feb 15, 2012 Publishers Look To Capitalize On Consolidated Services  MediaPost
 
Jan 30, 2012 Super Bowl of advertising on TV and online  Crain's New York Business
 
Jan 19, 2012 5 Things Publishers Need to Know About HTML5  Mashable
 
Jan 13, 2012 What the Year of the Dragon has in Store for Marketers  AdExchanger
 

OPA in the News 2011

Coverage of the Online Publishers Association in the year 2011 includes:

Past Coverage of the Online Publishers Association:
 
Dec 07, 2011 Tablet advertising: do touch  iMedia Connection
 
Nov 04, 2011 7 Questions for Online Publishers Association’s Pam Horan  ClickZ
 
Nov 01, 2011 Will Big Ads Bring Brands to the Web?  DIGIDAY
 
Oct 10, 2011 Social and Mobile Trends Influence Ancillary Media Revenues  MediaPost
 
Oct 07, 2011 Capitol Hill and Generating Capital: The State of Privacy Laws and Publishing  Audience Development Magazine
 
Sep 13, 2011 Seeking profit online  The Boston Globe
 
Aug 11, 2011 Shelly Palmer Digital Living Podcast Episode #4 – Pam Horan  Shelly Palmer Digital Living
 
Aug 09, 2011 Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital…  Ad Operations Online
 
Jun 27, 2011 Are Americans Becoming Addicted to Tablets?  BrandChannel.com
 
Jun 23, 2011 US tablet owners to double by 2012  StrategyEye
 
Jun 22, 2011 Tablet Users to Nearly Double by Early Next Year, According to Study  Ad Age
 
Jun 22, 2011 Studies Look For App Vs. Browser Inflection Point  Audience Development Magazine
 
Jun 22, 2011 Tablets Beat PCs in Media Consumption  MediaPost
 
Jun 22, 2011 Two-Thirds Of Tablet Owners Are Willing To Pay For Media Apps  paidContent.org
 
Jun 22, 2011 Two-Thirds Of Tablet Owners Are Willing To Pay For Media Apps  MocoNews
 
Jun 22, 2011 Tablet Era Holds Hope for Publishers  DigiDay
 
May 09, 2011 5Qs: OPA’s Pam Horan on the Threat of Losing Advertising’s Art  DIGIDAY:DAILY
 
Mar 23, 2011 What’s Next for the FTC’s Proposed Privacy Framework?  The Information Law Group
 
Mar 15, 2011 Video: OPA’s Horan on search, digital subscriptions  eMedia Vitals
 
Mar 10, 2011 Why Google’s New Search Algorithm Doesn’t Suck  Ad Age
 
Mar 08, 2011 Google’s code change shifts billions from losers to winners  CNN Money
 
Feb 26, 2011 Did Google’s Algorithm Update Go Far Enough on Content Farms?  WebProNews
 
Feb 25, 2011 Measuring Emotions and Online Advertising Effectiveness  B2C Marketing Insider
 
Feb 04, 2011 Beyond Clicks: Nailing Down Ad Effectiveness  Adotas.com
 
Feb 02, 2011 What Is Facebook, Really?  Harvard Business Review
 
Feb 01, 2011 No, Advertisers, Data Is Not the Holy Grail  Fast Company
 
Jan 31, 2011 Eye Tracking Evaluates the Effectiveness of Online Ads  Eye Tracking Update
 
Jan 13, 2011 90% of Consumer Buying Decisions Start Here  TeamBishop
 
Jan 13, 2011 MarketShare Partners And ComScore Hold Hands; The Ecosystem In Review; AdKnowledge Raises $200 Mill  AdExchanger.com
 
Jan 12, 2011 Sites Might Charge Fees If Targeted Ads Slow  Investor's Business Daily
 
Jan 11, 2011 Display Ads: Demystifying the “Banner Blindness” Conundrum  iMediaConnection
 

OPA in the News Archives

Coverage of the Online Publishers Association in the Archives includes:

Past Coverage of the Online Publishers Association:
 
Dec 02, 2010 OPA President: FTC Proposal Both Encouraging and Concerning  WebProNews
 
Nov 12, 2010 Ads that offer more than just click-through rates  SNL Kagan
 
Nov 12, 2010 Innovating Through an Adverse Environment   Investor’s Business Daily  Investor's Business Daily
 
Nov 11, 2010 Online Video Marketing Facts to Boost Your Business  Mainstreet Edge
 
Nov 11, 2010 Has digital bled the creativity out of advertising?  eConsultancy
 
Nov 11, 2010 Digital Ads as Engaging as Content (Sometimes)  MarketingProfs
 
Nov 08, 2010 Content Is Still King: Advertising in Today’s Times  Biometrics Security News and Information
 
Nov 05, 2010 OPA Study: Visitors Engage with Ads Even if they Don’t Click  Crowd Science
 
Nov 04, 2010 New Study Reveals Effectiveness of Ad Units  IDG Knowledge Hub
 
Nov 04, 2010 Big ads not intrusive, concludes OPA study  BizReport
 
Nov 03, 2010 Consumers Like Large, Fixed Online Ads  MarketingVox
 
Nov 03, 2010 OPA Says Display Packs Punch — It Must Be True!; The Yahoo! Savior?; Google AdWords; Phone Metrics  AdExchanger
 
Nov 02, 2010 Online Publishers Association: Bigger Is Better  MediaBuyerPlanner
 
Nov 02, 2010 OPA Ad Study Toys With Folks’ Emotions  Adnewsnow.com
 
Nov 02, 2010 Study: Do Online Ads Really Work?  Remergemedia.com
 
Nov 02, 2010 Online Advertisers Can Finally Track Total Video Commercial Views  HealthStip
 
Nov 02, 2010 90% of users notice OPA ad units, according to study  BtoB
 
Nov 02, 2010 Oversized ads draw more attention, emotion, OPA says  eMedia Vitals
 
Nov 02, 2010 OPA: Ads More Emotive Than Content on Top News Sites  DigiDay Daily
 
Nov 02, 2010 OPA Ad Study Toys With Respondents’ Emotions  Mediaweek
 
Nov 02, 2010 Study: Consumers Look At, Don’t Hate, New Web Ads  Forbes
 
Nov 02, 2010 Study: Do Online Ads Work?  MediaPost
 
Nov 02, 2010 Can Biometrics Boost Brand Marketers’ Confidence In Digital Advertising?  PaidContent
 
Sep 17, 2010 Environment Still Matters When it Comes to Garnering Consumer Trust and Loyalty  B2C Marketing Insi
 
Aug 20, 2010 Media Sites Boost Advertiser Credibility  MarketingCharts
 
Jul 12, 2010 Pam Horan, OPA President in BtoB’s Who’s Who in 2010  BtoB
 
Jul 06, 2010 The end of the free Internet?  Christian Science Monitor
 
Jun 25, 2010 On the Scene: OPA’s roadshow — Eyes on the Internet 2010 — New World Stages, NYC  Luminosity Market
 
Jun 23, 2010 OPA On Placement  Ad Exchanger
 
Jun 21, 2010 A sense of place: Why environments matter  iMedia Connection
 
Jun 21, 2010 Online ad industry overview  Internet Ad Sales
 
Jun 19, 2010 Nielsen Company says the popularity of social media is undeniable, Does Anyone Really Trust Facebook  Shashi Bellamkonda
 
Jun 18, 2010 Does Anyone Really Trust Facebook?  Forbes
 
Jun 17, 2010 Survey: Consumers More Likely to Buy From Media Site Advertisers  RadioInk
 
Jun 17, 2010 RAIN: Shoppers More Likely To Buy On Media Sites  All Access Music Group
 
Jun 17, 2010 OPA: Ad Response Higher in Premium Environments  MinOnline
 
Jun 16, 2010 Social networks don’t show trusted ads? Trusted ads are on media sites  Ecommerce Journal
 
Jun 16, 2010 Social Media Doesn’t Work Very Well Without Good, Consistent Content  Folio
 
Jun 16, 2010 As YouTube Offers More “Credible” Content, Perception Still Lacks  WebProNews
 
Jun 16, 2010 Ads on media sites more trusted, says study  New Statesman
 
Jun 16, 2010 Media publishers argue ads on their sites are more effective  RAIN Radio and Internet Newsletter
 
Jun 16, 2010 News Sites Claim Most Effective Online Ads  Direct Traffic Media
 
Jun 16, 2010 OPA research indicates media properties more trusted than portals, social media  BtoB
 
Jun 16, 2010 Online news commands highest CPM  Econsultancy
 
Jun 16, 2010 According To These Stats, You Are Less Likely To Read This Content  MediaPost
 
Jun 15, 2010 Survey: Credibility of site rubs off on advertisers  Atlanta Business Chronicle
 
Jun 15, 2010 Digital Content Today: OPA Numbers Endorse Premium Content  Digiday Daily
 
Jun 15, 2010 Where Is Online Advertising Most Powerful?  Wall Street Journal
 
May 12, 2010 Online Publishers Association taking Boucher bill seriously  The Hill
 
Apr 29, 2010 Yahoo’s Search Model Developing a New Face  SFGate
 
Apr 29, 2010 Marketers should not forget about the importance of content when promoting to a specific demographic  SOS eMarketing
 
Apr 28, 2010 Context Matters  Michael Sippy.com
 
Apr 28, 2010 Study: Content sites make better ad buys  BizReport
 
Apr 28, 2010 OPA: Advertisers shouldn’t forget about content when going after audience  Econsultancy
 
Apr 28, 2010 Content sites better for branding than ad nets  iMedia Connection
 
Apr 28, 2010 OPA Finds They’re the Best  Marketing Pilgrim
 
Apr 28, 2010 OPA: Branded Media Lifts Ad Effectiveness  MinOnline
 
Apr 28, 2010 OPA: Content Sites Better Buys Than Ad Networks  MediaPost
 
Apr 28, 2010 OPA Study: Site Environment Matters For Ad Impact  Mediaweek
 
Apr 26, 2010 Want Your Online Ad to Perform? Try Buying Some Good Content  Ad Age
 
Apr 04, 2010 Web Publishers, Ad Nets at Odds  Mediaweek
 
Mar 11, 2010 Media Need Multiple Platforms  The Sydney Morning Herald
 
Feb 12, 2010 Yahoo Display Strategy Turns to OPA Ad Formats in Effort to Drive Premium Prices  paidContent
 
Feb 11, 2010 Yahoo Begins Rollout of ‘Pushdown’ Ad Unit  Mediaweek
 
Jan 13, 2010 Yahoo Study Suggests Web Display Ads Ineffective With Younger People  D | All Things Digital
 
Jan 08, 2010 Lessons of 2009 - Trends in 2010  IndustryWeek
 
Jan 05, 2010 Online Display Ads Set to Surge  Mediaweek
 
Dec 07, 2009 Is Display Catching Up To Search?  Search Engine Land
 
Dec 01, 2009 @ World Newspaper Congress: Dow Jones CEO: Beware of Geeks Bearing Gifts  paidContent: UK
 
Nov 19, 2009 Digital Media Predictions for 2010  ClickZ
 
Nov 09, 2009 Customized Digital Content Supplements Advertising  DMNews
 
Nov 04, 2009 The Click is Wagging the Dog  MediaPost
 
Oct 30, 2009 Can Newfangled Web Ads Save Journalism?  Vanity Fair
 
Oct 29, 2009 In Online Advertising, Creative Counts  ClickZ
 
Oct 23, 2009 Branding Online and the Silent Click  Digiday: Daily
 
Sep 24, 2009 Targeting Display Ads to Work Harder  iMedia Connection
 
Sep 24, 2009 Content Trumps Community, Communications Online  MarketingVOX
 
Sep 24, 2009 Charging Online is Fine, But What About the Ads?  Editor & Publisher
 
Sep 21, 2009 Content Still King on the Net  cnet
 
Sep 18, 2009 OPA: Content Is King Online  BizReport
 
Dec 22, 2008 Flying Towards Quality When the Economy Is Grounded  MediaPost Publications
 
Dec 15, 2008 OPA Extends Public Policy Efforts  MediaPost
 
Dec 11, 2008 Suite Talk  Politico
 
Dec 08, 2008 6 Experts Predictions for 2009  iMedia Connection
 
Dec 04, 2008 Index shows 20% drop in time spent on retail sites  The Industry Standard
 
Dec 04, 2008 Time Spent Up, Commerce Down Online  ClickZ
 
Dec 04, 2008 Consumers spend most of online time with content  BizReport
 
Dec 03, 2008 Time, Money Spent On Retail Sites Down This Season  MediaPost
 
Nov 24, 2008 Another Industry Group Hires a Man in Washington  ClickZ
 
Nov 12, 2008 TV Spots Don’t Work Online. Here’s What Does…  Adotas
 
Oct 20, 2008 Guilt by Association  Adweek
 
Oct 08, 2008 Big Spenders Put Local Online in the Mix  eMarketer
 
Sep 30, 2008 Are Branded Content Sites King?  Adotas
 
Aug 22, 2008 Do Branded Content Sites Deliver the Best ROI?  DMNews
 
Aug 20, 2008 Study: Local Media Ads Set the Pace  Adweek
 
Aug 20, 2008 OPA: Consumers act on local media ads  BizReport
 
Aug 20, 2008 Ads on Local Sites More Likely to Spark Consumer Action  ClickZ
 
Aug 19, 2008 Newspapers Do Well in New OPA Study of Local Web Sites  Editor & Publisher
 
Aug 19, 2008 Maybe Newspapers Can Benefit From Local Online Media Growth: OPA  paidContent
 
Aug 19, 2008 Study: Ads on Local Media Sites Effective  Mediaweek
 
Aug 01, 2008 Target the Audience or Ride Along With the Content?  AdAge
 
Aug 01, 2008 OPA: B-C Sites Boost Ads  AdWeek
 
Aug 01, 2008 OPA study shows branded content outperforms standard online advertising  BtoB Magazine
 
Aug 01, 2008 Study: Online Ads Get Performance Boost from Branded Content Sites  ClickZ
 
Aug 01, 2008 Study: Online Ads More Effective on ‘Branded’ Sites  Editor & Publisher
 
Aug 01, 2008 Study: Ad Networks Have Their Place, But Content Drives Key Brand Metrics  MediaPost
 
Aug 01, 2008 OPA: Ads Perform Better on Branded Content Sites  MediaWeek
 
Aug 01, 2008 OPA Study Tries To Make The Case For Content Sites As Brand Drivers  PaidContent
 
May 17, 2008 Online Publishers Upbeat Despite Economic Downturn  Reuters
 
Apr 14, 2008 Newspaper Association: Proposed Privacy Standards Infringe On Rights  MediaPost
 
Apr 12, 2008 Expected Flood Of Opinion Ends With A Trickle: Proposed FTC Behavioral Rules Comment Period Closes  WashingtonPost.com
 
Apr 11, 2008 Microsoft not opposed to regulation of online privacy  CNET
 
Mar 11, 2008 When It Comes to Time Spent Online, Content Trumps Community  AdAge
 
Mar 04, 2008 Online Publishers Association Adds “Community” Category  MediaPost
 
Mar 03, 2008 OPA Adds “Community” Category to Internet Index  Editor & Publisher
 
Nov 08, 2007 Online Media Steps Tentatively Into New Business Models  internetnews.com
 
Oct 15, 2007 What Marketers Get Out of Their Web Video Initiatives  Adweek
 
Oct 11, 2007 The Trail Of Online Consumers Increasingly Leads To Content  MediaPost
 
Aug 21, 2007 Study: Web is the No. 1 media  CNET
 
Aug 14, 2007 Web Surfers Spending More Time With Content  Advertising Age
 
Aug 14, 2007 Content Time Comes at Search’s Expense  eMarketer
 
Aug 13, 2007 Half of Web Time Spent Viewing Content: Study  Reuters
 
Aug 13, 2007 OPA: Web Users Spend More Time With Content Than Communication  Mediaweek
 
Aug 07, 2007 Lies, Damn Lies & Statistics  MediaPost
 
Jul 30, 2007 Visual Enhancement for Better Online Shopping  iMedia Connection
 
Jul 27, 2007 Online Video Ad Sticking Points, Pt.2  eMarketer
 
Jul 25, 2007 Rebirth of the 30-Second Spot?  iMedia Connection
 
Jul 19, 2007 Online Video’s Environmental Impact  MediaPost
 
Jun 13, 2007 Online Video Ads Bringing Results  eMarketer
 
Jun 07, 2007 Longer Online Video Ads More Effective Than Shorter Ones: Report  paidContent.org
 
Jun 07, 2007 Consumers Like 30-Second Pre-Rolls, OPA Study Finds  MediaPost
 
Jun 07, 2007 Longer Video Ads Perform Better in Some Measures Says OPA Study  ClickZ
 
Jun 05, 2007 Study: Web is the No. 1 media  CNET
 
Apr 26, 2007 Viral Marketing’s Video Love Affair  eMarketer
 
Apr 19, 2007 Are We Ready For The Next Screen In Interactive Advertising?  MediaPost
 
Mar 26, 2007 New study fuels mobile ad frenzy  Telephony
 
Mar 22, 2007 Marketers Have Eyes on the ‘Third Screen’  New York Times
 
Mar 13, 2007 Mobile advertising hits wireless Web first  CNet
 
Mar 08, 2007 Study: 1 in 10 buy online via mobile devices  BizReport
 
Mar 08, 2007 OPA: Mobile Web Ripe for Advertising  ClickZ
 
Mar 08, 2007 Consumers Watch and Act on Mobile Ads  iMedia Connection
 
Mar 08, 2007 OPA: Mobile Internet Sees Growing Consumer Interest  MediaWeek
 
Mar 08, 2007 Invite the gang for a night of online dating  USA Today
 
Feb 14, 2007 Logging On For Love, Part 1  WCAX-TV News
 
Feb 09, 2007 Chocolate body paint  The Cavalier Daily
 
Jan 10, 2007 OPA Finds Middle America More Ready For Online Content Than You Think  paidContent.org
 
Nov 26, 2006 The Short Tail: Big Players Still Dominate Online Ad Sales  AdAge
 
Nov 22, 2006 Ads 2.0: Beyond the Repurposed TV Spot  CNet News.com
 
Nov 14, 2006 Old People Like Web Video!  Forbes.com
 
Nov 01, 2006 Contagious Commercials  Inc.com
 
Oct 26, 2006 Study: Branded Content Sites Win Out Over Portals  MediaPost
 
Oct 20, 2006 OPA: Branded content brings valuable buyers  DM News
 
Oct 19, 2006 There’s More to Life Than Portals  AdAge
 
Sep 27, 2006 OPA Members Report Online Ad Revenues UP 28 Percent For Q3  paidContent.org
 
Sep 27, 2006 Online Ad Spending Projected to Grow by 28% in Q3  eMarketer
 
Sep 26, 2006 OPA: Ad Revenues To Grow 28% In 3Q  MediaPost
 
Sep 26, 2006 Emarketer Lowers Its Online Ad-Growth Forecast  AdAge
 
Sep 14, 2006 Cross-Media Bears Fruit  MediaPost
 
Jul 26, 2006 Is Your Search Engine Listening?  MediaPost
 
Jul 12, 2006 Making a Buck Off Your Pet-Trick Videos  The Wall Street Journal
 
Jul 10, 2006 Horan takes the reins at OPA  BtoB Media Business
 
Jun 20, 2006 Online video ads go viral  MarketWatch
 
Jun 14, 2006 Radio + Internet = An Office Romance Advertisers Can Love  MediaPost
 
Jun 12, 2006 All Eyes On the Internet  Website Services Magazine
 
Jun 12, 2006 Online ad spend ‘must triple’  The Guardian
 
Jun 12, 2006 Horan Named OPA President  MediaWeek
 
Jun 09, 2006 Research Claims Web Is #1 Media  RadioInk
 
Jun 09, 2006 OPA Study: Web Rivals TV in Reach  iMedia Connection
 
Jun 08, 2006 Radio’s challenge: the Web  MarketWatch
 
Jun 08, 2006 Study: Online media reach tops at work  Boston Herald
 
Jun 07, 2006 Study: Internet is No. 1 At-Work Media, No. 2 at Home  Silicon Valley Wire
 
Jun 07, 2006 How We Use the Web Today  BusinessWeek Online
 
Jun 07, 2006 OPA Study: Internet Dominates Media Use  DM News
 
Jun 06, 2006 OPA Study: Web Can Extend Reach of TV  AdWeek
 
Jun 06, 2006 OPA: Web No. 1 Daytime Media, Extends Impact of other Media  Media Buyer Planner
 
Jun 06, 2006 OPA Study: Web Bolsters Offline Campaigns  ClickZ