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OPA in the News 2012

Coverage of the Online Publishers Association in the year 2012 includes:

Latest Coverage of the Online Publishers Association:
 
Feb 15, 2012 Publishers Look To Capitalize On Consolidated Services  MediaPost
 
Jan 30, 2012 Super Bowl of advertising on TV and online  Crain's New York Business
 
Jan 19, 2012 5 Things Publishers Need to Know About HTML5  Mashable
 
Jan 13, 2012 What the Year of the Dragon has in Store for Marketers  AdExchanger
 

OPA in the News 2011

Coverage of the Online Publishers Association in the year 2011 includes:

Past Coverage of the Online Publishers Association:
 
Dec 07, 2011 Tablet advertising: do touch  iMedia Connection
 
Nov 04, 2011 7 Questions for Online Publishers Association’s Pam Horan  ClickZ
 
Nov 01, 2011 Will Big Ads Bring Brands to the Web?  DIGIDAY
 
Oct 10, 2011 Social and Mobile Trends Influence Ancillary Media Revenues  MediaPost
 
Oct 07, 2011 Capitol Hill and Generating Capital: The State of Privacy Laws and Publishing  Audience Development Magazine
 
Sep 13, 2011 Seeking profit online  The Boston Globe
 
Aug 11, 2011 Shelly Palmer Digital Living Podcast Episode #4 – Pam Horan  Shelly Palmer Digital Living
 
Aug 09, 2011 Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital…  Ad Operations Online
 
Jun 27, 2011 Are Americans Becoming Addicted to Tablets?  BrandChannel.com
 
Jun 23, 2011 US tablet owners to double by 2012  StrategyEye
 
Jun 22, 2011 Tablet Users to Nearly Double by Early Next Year, According to Study  Ad Age
 
Jun 22, 2011 Studies Look For App Vs. Browser Inflection Point  Audience Development Magazine
 
Jun 22, 2011 Tablets Beat PCs in Media Consumption  MediaPost
 
Jun 22, 2011 Two-Thirds Of Tablet Owners Are Willing To Pay For Media Apps  paidContent.org
 
Jun 22, 2011 Two-Thirds Of Tablet Owners Are Willing To Pay For Media Apps  MocoNews
 
Jun 22, 2011 Tablet Era Holds Hope for Publishers  DigiDay
 
May 09, 2011 5Qs: OPA’s Pam Horan on the Threat of Losing Advertising’s Art  DIGIDAY:DAILY
 
Mar 23, 2011 What’s Next for the FTC’s Proposed Privacy Framework?  The Information Law Group
 
Mar 15, 2011 Video: OPA’s Horan on search, digital subscriptions  eMedia Vitals
 
Mar 10, 2011 Why Google’s New Search Algorithm Doesn’t Suck  Ad Age
 
Mar 08, 2011 Google’s code change shifts billions from losers to winners  CNN Money
 
Feb 26, 2011 Did Google’s Algorithm Update Go Far Enough on Content Farms?  WebProNews
 
Feb 25, 2011 Measuring Emotions and Online Advertising Effectiveness  B2C Marketing Insider
 
Feb 04, 2011 Beyond Clicks: Nailing Down Ad Effectiveness  Adotas.com
 
Feb 02, 2011 What Is Facebook, Really?  Harvard Business Review
 
Feb 01, 2011 No, Advertisers, Data Is Not the Holy Grail  Fast Company
 
Jan 31, 2011 Eye Tracking Evaluates the Effectiveness of Online Ads  Eye Tracking Update
 
Jan 13, 2011 90% of Consumer Buying Decisions Start Here  TeamBishop
 
Jan 13, 2011 MarketShare Partners And ComScore Hold Hands; The Ecosystem In Review; AdKnowledge Raises $200 Mill  AdExchanger.com
 
Jan 12, 2011 Sites Might Charge Fees If Targeted Ads Slow  Investor's Business Daily
 
Jan 11, 2011 Display Ads: Demystifying the “Banner Blindness” Conundrum  iMediaConnection
 

OPA in the News 2010

Coverage of the Online Publishers Association in the year 2010 includes:

Past Coverage of the Online Publishers Association:
 
Dec 02, 2010 OPA President: FTC Proposal Both Encouraging and Concerning  WebProNews
 
Nov 12, 2010 Ads that offer more than just click-through rates  SNL Kagan
 
Nov 12, 2010 Innovating Through an Adverse Environment   Investor’s Business Daily  Investor's Business Daily
 
Nov 11, 2010 Online Video Marketing Facts to Boost Your Business  Mainstreet Edge
 
Nov 11, 2010 Has digital bled the creativity out of advertising?  eConsultancy
 
Nov 11, 2010 Digital Ads as Engaging as Content (Sometimes)  MarketingProfs
 
Nov 08, 2010 Content Is Still King: Advertising in Today’s Times  Biometrics Security News and Information
 
Nov 05, 2010 OPA Study: Visitors Engage with Ads Even if they Don’t Click  Crowd Science
 
Nov 04, 2010 New Study Reveals Effectiveness of Ad Units  IDG Knowledge Hub
 
Nov 04, 2010 Big ads not intrusive, concludes OPA study  BizReport
 
Nov 03, 2010 Consumers Like Large, Fixed Online Ads  MarketingVox
 
Nov 03, 2010 OPA Says Display Packs Punch — It Must Be True!; The Yahoo! Savior?; Google AdWords; Phone Metrics  AdExchanger
 
Nov 02, 2010 Online Publishers Association: Bigger Is Better  MediaBuyerPlanner
 
Nov 02, 2010 OPA Ad Study Toys With Folks’ Emotions  Adnewsnow.com
 
Nov 02, 2010 Study: Do Online Ads Really Work?  Remergemedia.com
 
Nov 02, 2010 Online Advertisers Can Finally Track Total Video Commercial Views  HealthStip
 
Nov 02, 2010 90% of users notice OPA ad units, according to study  BtoB
 
Nov 02, 2010 Oversized ads draw more attention, emotion, OPA says  eMedia Vitals
 
Nov 02, 2010 OPA: Ads More Emotive Than Content on Top News Sites  DigiDay Daily
 
Nov 02, 2010 OPA Ad Study Toys With Respondents’ Emotions  Mediaweek
 
Nov 02, 2010 Study: Consumers Look At, Don’t Hate, New Web Ads  Forbes
 
Nov 02, 2010 Study: Do Online Ads Work?  MediaPost
 
Nov 02, 2010 Can Biometrics Boost Brand Marketers’ Confidence In Digital Advertising?  PaidContent
 
Sep 17, 2010 Environment Still Matters When it Comes to Garnering Consumer Trust and Loyalty  B2C Marketing Insi
 
Aug 20, 2010 Media Sites Boost Advertiser Credibility  MarketingCharts
 
Jul 12, 2010 Pam Horan, OPA President in BtoB’s Who’s Who in 2010  BtoB
 
Jul 06, 2010 The end of the free Internet?  Christian Science Monitor
 
Jun 25, 2010 On the Scene: OPA’s roadshow — Eyes on the Internet 2010 — New World Stages, NYC  Luminosity Market
 
Jun 23, 2010 OPA On Placement  Ad Exchanger
 
Jun 21, 2010 A sense of place: Why environments matter  iMedia Connection
 
Jun 21, 2010 Online ad industry overview  Internet Ad Sales
 
Jun 19, 2010 Nielsen Company says the popularity of social media is undeniable, Does Anyone Really Trust Facebook  Shashi Bellamkonda
 
Jun 18, 2010 Does Anyone Really Trust Facebook?  Forbes
 
Jun 17, 2010 Survey: Consumers More Likely to Buy From Media Site Advertisers  RadioInk
 
Jun 17, 2010 RAIN: Shoppers More Likely To Buy On Media Sites  All Access Music Group
 
Jun 17, 2010 OPA: Ad Response Higher in Premium Environments  MinOnline
 
Jun 16, 2010 Social networks don’t show trusted ads? Trusted ads are on media sites  Ecommerce Journal
 
Jun 16, 2010 Social Media Doesn’t Work Very Well Without Good, Consistent Content  Folio
 
Jun 16, 2010 As YouTube Offers More “Credible” Content, Perception Still Lacks  WebProNews
 
Jun 16, 2010 Ads on media sites more trusted, says study  New Statesman
 
Jun 16, 2010 Media publishers argue ads on their sites are more effective  RAIN Radio and Internet Newsletter
 
Jun 16, 2010 News Sites Claim Most Effective Online Ads  Direct Traffic Media
 
Jun 16, 2010 OPA research indicates media properties more trusted than portals, social media  BtoB
 
Jun 16, 2010 Online news commands highest CPM  Econsultancy
 
Jun 16, 2010 According To These Stats, You Are Less Likely To Read This Content  MediaPost
 
Jun 15, 2010 Survey: Credibility of site rubs off on advertisers  Atlanta Business Chronicle
 
Jun 15, 2010 Digital Content Today: OPA Numbers Endorse Premium Content  Digiday Daily
 
Jun 15, 2010 Where Is Online Advertising Most Powerful?  Wall Street Journal
 
May 12, 2010 Online Publishers Association taking Boucher bill seriously  The Hill
 
Apr 29, 2010 Yahoo’s Search Model Developing a New Face  SFGate
 
Apr 29, 2010 Marketers should not forget about the importance of content when promoting to a specific demographic  SOS eMarketing
 
Apr 28, 2010 Context Matters  Michael Sippy.com
 
Apr 28, 2010 Study: Content sites make better ad buys  BizReport
 
Apr 28, 2010 OPA: Advertisers shouldn’t forget about content when going after audience  Econsultancy
 
Apr 28, 2010 Content sites better for branding than ad nets  iMedia Connection
 
Apr 28, 2010 OPA Finds They’re the Best  Marketing Pilgrim
 
Apr 28, 2010 OPA: Branded Media Lifts Ad Effectiveness  MinOnline
 
Apr 28, 2010 OPA: Content Sites Better Buys Than Ad Networks  MediaPost
 
Apr 28, 2010 OPA Study: Site Environment Matters For Ad Impact  Mediaweek
 
Apr 26, 2010 Want Your Online Ad to Perform? Try Buying Some Good Content  Ad Age
 
Apr 04, 2010 Web Publishers, Ad Nets at Odds  Mediaweek
 
Mar 11, 2010 Media Need Multiple Platforms  The Sydney Morning Herald
 
Feb 12, 2010 Yahoo Display Strategy Turns to OPA Ad Formats in Effort to Drive Premium Prices  paidContent
 
Feb 11, 2010 Yahoo Begins Rollout of ‘Pushdown’ Ad Unit  Mediaweek
 
Jan 13, 2010 Yahoo Study Suggests Web Display Ads Ineffective With Younger People  D | All Things Digital
 
Jan 08, 2010 Lessons of 2009 - Trends in 2010  IndustryWeek
 
Jan 05, 2010 Online Display Ads Set to Surge  Mediaweek
 

OPA in the News Archives

Coverage of the Online Publishers Association in the Archives includes:

Past Coverage of the Online Publishers Association:
 
Dec 07, 2009 Is Display Catching Up To Search?  Search Engine Land
 
Dec 01, 2009 @ World Newspaper Congress: Dow Jones CEO: Beware of Geeks Bearing Gifts  paidContent: UK
 
Nov 19, 2009 Digital Media Predictions for 2010  ClickZ
 
Nov 09, 2009 Customized Digital Content Supplements Advertising  DMNews
 
Nov 04, 2009 The Click is Wagging the Dog  MediaPost
 
Oct 30, 2009 Can Newfangled Web Ads Save Journalism?  Vanity Fair
 
Oct 29, 2009 In Online Advertising, Creative Counts  ClickZ
 
Oct 23, 2009 Branding Online and the Silent Click  Digiday: Daily
 
Sep 24, 2009 Targeting Display Ads to Work Harder  iMedia Connection
 
Sep 24, 2009 Content Trumps Community, Communications Online  MarketingVOX
 
Sep 24, 2009 Charging Online is Fine, But What About the Ads?  Editor & Publisher
 
Sep 21, 2009 Content Still King on the Net  cnet
 
Sep 18, 2009 OPA: Content Is King Online  BizReport
 
Dec 22, 2008 Flying Towards Quality When the Economy Is Grounded  MediaPost Publications