Tablets to dominate mobile ads by 2014

Tablets are booming and a new study from the Yankee Group forecasts that in the next two years, tablets will dominate the mobile ad market. According to the study, tablets will account for 53 percent of mobile ad dollars in 2014 while mobile handsets will account for 47 percent. By 2016, tablets will take up 60 percent of mobile ad revenue. And tablet owners are more likely to engage with ads as well. A quarter (24 percent) of tablet owners clicked on ads while using apps, and 29 percent purchased extra content, the study showed. Video will be an increasingly important aspect of tablet use. Almost two-thirds of tablet users now watch video at least once a week. That’s up from 48 percent last year. Yankee Group principal analyst Jason Armitage wrote in the report, “Publishers should make content easy to access through proprietary and third-party-owned apps. In TV, partnerships with mobile specialists are an efficient way for production divisions to rethink programming.”

• Tablets To Lead Mobile Advertising In 2014 (MediaPost)

• Amazon gets it: One size doesn’t fit all for tablets (GigaOm)

• Amazon’s Mobile Push Borrows From Both Apple & Samsung (ReadWriteWeb)

• Tablets, More Content Power Mobile Video Growth (MediaPost)

• Tablets Unleash the Mobile Revolution on Media (Yankee Group)