Tablet users willing to pay for news

While media organizations have struggled to convince consumers that they should pay to read quality content, there may finally be some hope. A recent survey from the Reuters Institute for the Study of Journalism shows that many consumers are more willing to pay for news on a tablet in the future, with 16% of those who responded to the survey open to the notion. The research looked at media consumption habits in Britain, the United States, Germany, France and Denmark. Also good news for publishers: Those aged 16 to 24 were the most likely to be willing to pay for news, with 13% saying they would do so. As paidContent’s Robert Andrews noted, “Paying for online news is still a minority sport—but participation may be growing thanks to tablet computers.” Smartphones are also being used more often to read news stories, according to the survey. More than 1 in 10 of those surveyed said their smartphones are the primary way they read news online.

• Young tablet owners more willing to pay for news (paidContent)

• In a fit of irony, young tablet owners may save the news industry (The Next Web)

• Consuming news content predominant among younger tablet owners (Examiner.com)

• How are you reading this? News consumption in the digital age (The Bureau of Investigative Journalism)

• Social Media Is the Top News Source for Brits Under 25 (Mashable)

• Germans buck trend with love of newspapers (Reuters)

• Online news ‘takes off in US and UK while most Germans prefer a newspaper’ (Reuters Institute release)