OPA Intelligence Reports

openquoteContent is very much about the package, very much about the container … The moment you start thinking about it as information, I think people start thinking about it differently, they think less about the container and the structure and a little bit more about the users."closequote

John Borthwick, Betaworks CEO

Video: Betaworks’ Borthwick says it’s time to stop thinking about 'content'

By Mark Glaser & Desiree Everts

Google, Microsoft debut tablets

Posted in News on 07/02/2012 | Comments ()

Scores of companies have tried to knock the iPad off its pedestal – but to no avail. Amazon has come the closest to nipping at Apple’s heels with its low-priced Kindle Fire, but the iPad maker still outpaces its rivals by a long shot. But, is all that about to change? Google just unveiled the Nexus 7, a tablet with a 7-inch screen that costs $199, a price that’s comparable to Amazon’s Kindle Fire and substantially less than Apple’s cheapest iPad. The Nexus tablet will include the next version of Android, called Jelly Bean, and will be able to transcribe…  Full article

By Mark Glaser & Desiree Everts

Post-split, what’s next for News Corp.?

Posted in News on 07/02/2012 | Comments ()

After much speculation, Rupert Murdoch is going full steam ahead with plans to split News Corp. into two separate entities, one for its entertainment properties and the other for publishing. “We will wow the world as two, as opposed to merely one,” Murdoch wrote in a memo to staff announcing the split. But now questions are focused on just what will happen to the media conglomerate’s publishing arm—and how far Murdoch will go with his digital ambitions. As GigaOm’s Mathew Ingram asked, “Assuming that chairman and CEO Rupert Murdoch is interested in seeing that newspaper-only unit succeed—as opposed to just…  Full article

By Mark Glaser & Desiree Everts

Pay walls go up and down

Posted in News on 07/02/2012 | Comments ()

Just as more publishers hoist up pay walls in an attempt to bolster revenue, others are tearing them down. The Chicago Tribune is just the latest to announce that it plans to start charging for online content. Under its new strategy, the newspaper will include articles from the Economist and Forbes, in addition to premium Tribune content, in a paid section. paidContent’s Jeff John Roberts believes the Tribune’s decision to include content from the Economist and Forbes is the most intriguing part of the deal. “It means the paper will have to earn more digital revenue simply to pay for…  Full article

By Mark Glaser & Desiree Everts

Good news and bad news for Flipboard

Posted in News on 07/02/2012 | Comments ()

Flipboard, the app for aggregating news on smartphones and tablets, is seeing its share of ups and downs lately. The company recently announced a content deal with The New York Times, under which subscribers will get full access to its web content—a first for the publisher, which until now had only made parts of its online content available to third parties. The deal gives Flipboard a new vote of confidence from an established publisher, and it gives The New York Times another venue to market its digital editions. “It may not be a huge revenue generator (at least not in…  Full article

By Mark Glaser & Desiree Everts

Heavy tablet users warming up to ads

Posted in Research on 07/02/2012 | Comments ()

As tablet usage continues to soar, advertising on the devices has been slow to follow—even though recent numbers show that many users of the gadgets are warming up to ads. A study conducted by Frank N. Magid Associates for the Online Publishers Association (OPA), asked 2,540 people about their attitudes and behaviors toward tablet readers. The survey found that 31% of that population currently uses a tablet. That’s up from 12% a year ago, and the number is expected to reach 47% by 2013. Some good news for advertisers: Some 38% of tablet users say they’ve made a purchase after…  Full article

By Mark Glaser & Desiree Everts

Cell phone users flock online

Posted in Research on 07/02/2012 | Comments ()

More and more cell phone users are bypassing the traditional computer, instead turning to their phones to find information online. While that in itself isn’t very shocking, what is a surprise is just how common it’s becoming. A new study from the Pew Internet & American Life Project found that approximately 17% of cell phone users rely on their phones to do the majority of their online browsing, rather than using a computer or other device. And of the nearly 90% of U.S. adults currently own a cell phone, more than half, or 55%, use their phone to surf the…  Full article

Of Note

BuzzFeed, New York Times will collaborate on live video at conventions (Capital New York)
As part of the partnership, the BuzzFeed team will be featured in NYTimes.com video spots during and leading up to the conventions later this summer.

SmartMoney Will Move to Web-Only Magazine (Wall Street Journal)
Dow Jones says it will stop publishing the print version of SmartMoney, although it will expand the personal-finance magazine's digital platform.

There's no such thing as an objective filter: Why designing algorithms that tell us the news is hard (Nieman Journalism Lab)
What makes a "good" filtering algorithm? Technologists and humanists take different approaches -- and speak different languages.

Facebook Ads Work, Except When They Don’t. Sometimes. Maybe. (AllThingsD)
A survey indicates that advertisers themselves don’t really know what to think about the social network and its $3 billion-a-year ad business.

Should Twitter have a built-in correction button? (GigaOm)
Now that Twitter is becoming more of a media entity and so many people have come to rely on it as a news source, should it have some sort of correction function?

openquoteThe Atlantic, BuzzFeed, and Lionsgate are really different companies with really different cultures and really different definitions of success. But they share this in common: When you're in the hit-making business, you only know one thing for sure: What has already worked.closequote

Derek Thompson, senior editor, The Atlantic

What's the Secret to Viral Success? It's So Obvious (The Atlantic)

By Mark Glaser & Desiree Everts

Apple’s new mobile OS snubs Google

Posted in News on 06/18/2012 | Comments ()

It’s no surprise that Google and Apple, both Silicon Valley superstars, have continued to encroach more and more on each other’s turf—particularly when it comes to mobile. But Apple took a sharp jab at the search giant with recent changes to its mobile operating system. Most notably, Apple waved goodbye to Google’s mapping service and will be replacing it with its own Maps app in iOS 6. What does that mean for Google? “Outside of search, the closest tie between Apple and Google so far was the deep integration of Google Maps in Apple’s products,” explained TechCrunch’s Frederic Lardinois. “Now,…  Full article