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NYT thinks beyond the pay wall

The viewability race begins

Twitter inks big ad deal with Starcom

Betaworks adds Instapaper to news apps

Mobile leads monster 2013 for digital

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OPA Intelligence Reports 2013

The OPA Intelligence Report is a bi-weekly publication summarizing important news and research for the online publishing industry. You can sign up to receive the Intelligence Report using the form on the left.

Latest Report:
 
May 06, 2013NYT thinks beyond the pay wall

 
Past Articles:
 
May 06, 2013The viewability race begins
May 06, 2013Twitter inks big ad deal with Starcom
May 06, 2013Betaworks adds Instapaper to news apps
May 06, 2013Mobile leads monster 2013 for digital
May 06, 2013The good and bad of programmatic ads
Apr 22, 2013Publishers make sense of Boston tragedy
Apr 22, 2013Ad tech grows, but gets messy
Apr 22, 2013‘Do Not Track’ heats up
Apr 22, 2013Branded content on the rise
Apr 22, 2013Mobile spurs record digital ad spend
Apr 22, 2013Local online media thrives
Apr 08, 2013OC Register doubles down with pay wall
Apr 08, 2013Native advertising starts to pay
Apr 08, 2013Talking ads, takeovers turn heads
Apr 08, 2013Flipboard 2.0: the good and the bad
Apr 08, 2013Mobile, video crank up digital ad spend
Apr 08, 2013Native ads outperform pre-roll: duh
Mar 25, 2013Pew report shows digital promise
Mar 25, 2013WashPo announces pay wall
Mar 25, 2013NYT opens Ricochet to other pubs
Mar 25, 2013FTC cracks down on sponsored tweets
Mar 25, 2013Web video booms, but at what cost?
Mar 25, 2013Local digital ad spend to climb
Mar 11, 2013Facebook knee-deep in ad renovations
Mar 11, 2013TV + digital ads boost reach, recall
Mar 11, 2013Washington Post adds native ads
Mar 11, 2013Mobile ads, search on the move
Mar 11, 2013Can a new CEO save Groupon?
Mar 11, 2013Publishers tighten pay walls, charge more
Feb 25, 2013Why native ads need a definition
Feb 25, 2013Targeting, location to boost mobile ads
Feb 25, 2013Papers that aren’t dying and why
Feb 25, 2013Facebook Exchange: boon or bane?
Feb 25, 2013Data to rescue invisible display ads
Feb 25, 2013As video ads boom what about inventory?
Feb 11, 2013Pay walls boost Gannett, NY Times
Feb 11, 2013Super Bowl: When will it trickle down?
Feb 11, 2013Undertone, Adap.tv lead on viewability
Feb 11, 2013FTC acts on mobile privacy
Feb 11, 2013Digital ads to overtake traditional
Feb 11, 2013Print challenges, digital boom for mags
Jan 28, 2013Facebook launches Graph Search
Jan 28, 2013Social Super Bowl I
Jan 28, 2013The Scientology ad: A cautionary tale
Jan 28, 2013Tinypass shows pay walls are big
Jan 28, 2013Marketers open up wallets for mobile
Jan 28, 2013Big data, big headache?
Jan 14, 2013CES: It’s about content now
Jan 14, 2013Can the banner ad evolve?
Jan 14, 2013The new digital Newsweek
Jan 14, 2013AP sells sponsored tweets; who’s next?
Jan 14, 2013Digital to take 25% of global ads
Jan 14, 2013Mobile ad spend booms

OPA Intelligence Reports 2012

The OPA Intelligence Report is a bi-weekly publication summarizing important news and research for the online publishing industry. You can sign up to receive the Intelligence Report using the form on the left.

Past Articles:
 
Dec 27, 2012Top 10 Stories of 2012
Dec 17, 2012Native ads and viewable ads matter
Dec 17, 2012The Daily’s demise: Lessons learned
Dec 17, 2012Bloomberg + Financial Times?
Dec 17, 2012Groupon: The cautionary tale
Dec 17, 2012Online video ads poised for growth
Dec 17, 2012Quality content pays off
Dec 03, 2012The vital importance of audience data
Dec 03, 2012The great pay wall debate continues
Dec 03, 2012Facebook rally? Exchange helps
Dec 03, 2012Finally, frameworks for mobile ads
Dec 03, 20122013: Online ads beat broad market
Dec 03, 2012Survey: Rich media still wins
Nov 19, 2012TV ads, Nate Silver win Election Day
Nov 19, 2012Holiday ads: Focus on mobile, social
Nov 19, 2012Ad:tech 2012: Beyond the year of mobile
Nov 19, 2012WashPo replaces Brauchli with Baron
Nov 19, 2012Brands: publishers beat social media
Nov 19, 2012Online video riding high
Nov 05, 2012Sandy wreaks havoc on media, ads
Nov 05, 2012Lucasfilm goes Disney
Nov 05, 2012iPad Mini, Surface, shift tablet market
Nov 05, 2012Pay wall companies expand, adapt
Nov 05, 2012Online ad views soar
Nov 05, 2012Can guilt pay off for pay walls?
Oct 22, 2012Newsweek goes digital-only
Oct 22, 2012Gannett gains with pay wall
Oct 22, 2012Circa tries to reinvent mobile news
Oct 22, 2012Is branded content the future?
Oct 22, 2012IAB: Online ads hit new high
Oct 22, 2012Tablet ads more engaging for readers
Oct 08, 2012The challenge for mobile ads
Oct 08, 2012Atlantic launches Quartz business e-mag
Oct 08, 2012NYT strengthens pay wall with HTML5 app
Oct 08, 2012Rethinking pay walls? Think memberships
Oct 08, 2012Zenith: Online a bright spot for ads
Oct 08, 2012Pew: Appetite for mobile news up
Sep 24, 2012Facebook preps ad network
Sep 24, 2012The Internet gets a mega-lobbying group
Sep 24, 2012USA Today, Twitter revamp design
Sep 24, 2012Mobile privacy on front-burner
Sep 24, 2012Google to pass Facebook on display ads
Sep 24, 2012B2B print ads down, digital up
Sep 10, 2012Old media meets new at conventions
Sep 10, 2012NY Times sells About.com to IAC
Sep 10, 2012Fallout from Apple v. Samsung ruling?
Sep 10, 2012Lessons from Reddit’s popularity
Sep 10, 2012Twitter tops Facebook in mobile ads
Sep 10, 2012Social media soars at conventions
Aug 27, 2012Romney, Obama battle on a digital stage
Aug 27, 2012What went wrong at Facebook, Groupon?
Aug 27, 2012Investing in ad tech: Buy or build?
Aug 27, 2012HuffPost Live’s raucous video launch
Aug 27, 2012OPA: People love their smartphones
Aug 27, 2012Toward a viewability ad metric online
Aug 13, 2012Despite rants, NBC scores on Olympics
Aug 13, 2012HuffPo, Daily’s iPad-only mags falter
Aug 13, 2012Turner buys Bleacher Report
Aug 13, 2012Q2 Earnings: Mixed bag for media, tech
Aug 13, 2012Mobile ad spend soars in 2012
Aug 13, 2012People love tablets, iPads especially
Jul 30, 2012Digital boosts NBC Olympics ads to $1B
Jul 30, 2012Can Marissa Mayer turn Yahoo around?
Jul 30, 2012Backlash over targeted campaign ads
Jul 30, 2012The rise of Pinterest and Instagram
Jul 30, 2012Tablets to dominate mobile ads by 2014
Jul 30, 2012Big Data: hope or hype?
Jul 16, 2012Yahoo, Facebook to play nice again
Jul 16, 2012Facebook, CNN team up for election 2012
Jul 16, 2012‘Hulu for magazines’ comes to the iPad
Jul 16, 2012GitHub raises $100M in funding
Jul 16, 2012Tablet users willing to pay for news
Jul 16, 2012Pay walls by the numbers
Jul 02, 2012Google, Microsoft debut tablets
Jul 02, 2012Post-split, what’s next for News Corp.?
Jul 02, 2012Pay walls go up and down
Jul 02, 2012Good news and bad news for Flipboard
Jul 02, 2012Heavy tablet users warming up to ads
Jul 02, 2012Cell phone users flock online
Jun 18, 2012Apple’s new mobile OS snubs Google
Jun 18, 2012Buffett on a newspaper buying spree
Jun 18, 2012Politico ups the ante for subscriptions
Jun 18, 2012Top magazines chart a digital course
Jun 18, 2012Boom! Digital ads set a record
Jun 18, 2012Tablets to the rescue for publishers?
Jun 04, 2012Facebook’s IPO: flop or not?
Jun 04, 2012Times-Picayune, Postmedia push digital
Jun 04, 2012Pay walls pick up steam with publishers
Jun 04, 2012How good are Facebook’s Promoted Posts?
Jun 04, 2012CMO Council: Execs push Net marketing
Jun 04, 2012Gartner: Mobile payments are booming
May 21, 2012Life after Facebook’s massive IPO
May 21, 2012What’s next for Yahoo post-Thompson?
May 21, 2012Press+ gains as One Pass, Ongo close
May 21, 2012Are social reading apps losing steam?
May 21, 2012As web video matures, mid-rolls booming
May 21, 2012Mobile ads on the rise
May 07, 2012Digital Packages Boost Newspaper Circ
May 07, 2012Press+ target Google One Pass customers
May 07, 2012Journatic takes over TribLocal content
May 07, 2012FCC: Political ad data posted online
May 07, 2012Borrell: Digital revs up auto ad spend
May 07, 2012Comscore: Consumers tune into video ads
Apr 23, 2012Instagram buy a sign of mobile froth?
Apr 23, 2012Obama, Romney ramp up digital campaigns
Apr 23, 2012TV upfronts, newfronts search for money
Apr 23, 2012Olympics gives NBC a close look at data
Apr 23, 2012VSS: Digital media powers the media biz
Apr 23, 2012Readers click with newspaper web ads
Apr 09, 2012Google’s pay wall alternative: take a survey
Apr 09, 2012Magazines push harder into tablets, Pinterest
Apr 09, 2012Can the Google tablet do what the Google phone didn’t?
Apr 09, 2012FTC privacy report targets data brokers
Apr 09, 2012IAB: U.K. online ads up 14% in 2011
Apr 09, 2012Mobile search, Amazon apps on fire
Mar 26, 2012Has SXSW peaked?
Mar 26, 2012Feeling not so social Yahoo sues Facebook
Mar 26, 2012Can best practices take hold for aggregation, curation?
Mar 26, 2012State of the News Media: Mobile is a positive for publishers
Mar 26, 2012Local online ads to grow 12.7% annually
Mar 12, 2012L.A. Times, Gannett rebrand ‘pay walls’ concept
Mar 12, 2012PEJ: Newspapers can find success by solving culture problem
Mar 12, 2012Yelp IPO fever: Is it 1999 all over again?
Mar 12, 2012What the new iPad means for publishers, advertisers
Mar 12, 2012How Super PACs could transform online advertising
Mar 12, 2012Marketers eye mobile as tablet demand surges
Feb 28, 2012All eyes on Pinterest’s meteoric rise
Feb 28, 2012AP goes after news aggregator Meltwater
Feb 28, 2012Facebook, Google+, Twitter: Bring on the brands
Feb 28, 2012White House unveils ‘Privacy Bill of Rights’
Feb 28, 2012Path gaffe highlights app privacy concerns
Feb 28, 2012Mobile ad spending fails to catch up to industry growth
Feb 14, 2012Can Facebook deliver on high IPO expectations?
Feb 14, 2012Earnings roundup: Digital a bright spot for NYT, McClatchy, Gannett
Feb 14, 2012The super social Super Bowl XLVI
Feb 14, 2012GigaOm buys PaidContent from Guardian
Feb 14, 2012Tablet owners drive e-commerce to mags, but mobile use still not huge
Feb 14, 2012ComScore: Pinterest closes in on Twitter in referral traffic
Jan 31, 2012Earnings Roundup: Apple shines brightly; Google, Yahoo miss
Jan 31, 2012Politics Spotlight: Interactive SOTU; Yahoo/ABC videos; GOP mobile spend
Jan 31, 2012Pinterest the latest hot social net, but does it have staying power?
Jan 31, 2012Gannett buys sports fantasy company, sports blogs
Jan 31, 2012eMarketer: Watershed moment as online set to surpass print ad sales in U.S.
Jan 31, 2012Tablet, e-reader ownership soars; where does that leave print?
Jan 17, 2012Digiday: Online brand ads could surpass search ads
Jan 17, 2012News apps on the rise, but social media still rules mobile
Jan 17, 2012Tough turnaround for Yahoo’s new CEO Thompson
Jan 17, 2012New York Times Co. sells regional papers to Halifax
Jan 17, 2012Did Google go too far with Google+ and search?
Jan 17, 2012Publishers launch NewsRight licensing scheme
Jan 03, 2012Top 10 Stories of 2011
Jan 03, 20121. NY Times finds success with pay model, lessons for others.
Jan 03, 20122. Google+ takes on Facebook, Twitter for social network supremecy.
Jan 03, 20123. Apple caves in to publisher pressure on digital subscriptions.
Jan 03, 20124. A wild ride for some IPOs.
Jan 03, 20125. Daily Deals space gets hot, over-hyped.
Jan 03, 20126. Mobile advertising hits its stride (finally).
Jan 03, 20127. John Paton rising at Digital First.
Jan 03, 20128. Farewell to Steve Jobs.
Jan 03, 20129. Tablet wars: iPad vs. Kindle Fire vs. Nook.
Jan 03, 201210. Mobile publications, news readers proliferate.

OPA Intelligence Reports 2011

The OPA Intelligence Report is a bi-weekly publication summarizing important news and research for the online publishing industry. You can sign up to receive the Intelligence Report using the form on the left.

Past Articles:
 
Oct 24, 2011Earnings Roundup: Mobile key for Google; Apple misses
Oct 10, 2011As the world mourns Steve Jobs, what’s next for Apple?
Sep 26, 2011Facebook unleashes updates while Google+ goes public
Sep 12, 2011With Bartz out, what’s next for Yahoo?
Aug 29, 2011Steve Jobs steps down as Apple CEO
Aug 15, 2011Mixed Earnings: AOL, WaPo take hits; Demand, News Corp. up
Aug 01, 2011Twitter brings ads into the main feed
Jul 18, 2011Google+ off to an ambitious start
Jul 05, 2011Can Google+ give Facebook serious competition?
Jun 20, 2011Apple eases rules for publishers as some bypass App Store
Jun 06, 2011Cashing in on coupons: Groupon files for $750 million IPO
May 23, 2011Microsoft takes on Google with Skype buy
May 09, 2011Bin Laden social traffic surpasses Royal Wedding
Apr 25, 2011Your iPhone is tracking you. Do you care?
Apr 11, 2011U.S., EU put Google under antitrust microscope
Mar 28, 2011NYTimes.com pay wall comes, quickly scrutinized
Mar 14, 2011Bi-weekly insights into the online publishing business
Feb 28, 2011Apple subscription plan under fire from regulators, publishers
Feb 14, 2011AOL buys HuffPo: The good, the bad, and the stock price
Jan 31, 2011Demand Media’s boffo IPO; LinkedIn files for another
Jan 17, 2011Facebook valued at $50 billion as frothy IPOs near
Jan 03, 2011Special 2010 Year in Review

OPA Intelligence Reports Archive

The OPA Intelligence Report is a bi-weekly publication summarizing important news and research for the online publishing industry. You can sign up to receive the Intelligence Report using the form on the left.

Past Articles:
 
Dec 20, 2010Is Google favoring itself with organic search results?
Dec 06, 2010Groupon spurns $6 billion offer from Google
Nov 22, 2010Facebook vs. Google in messaging, data-sharing war
Nov 08, 2010Can AOL, MySpace, Digg rebound?
Oct 26, 2010Google, Apple have monster earnings as ad sales soar
Oct 12, 2010AOL on a shopping spree – buys TechCrunch
Sep 27, 2010Twitter upgrades site experience for users and, potentially, advertisers
Sep 13, 2010Bright future for online ads; newspaper revenues will stabilize
Aug 30, 2010Facebook checks in with Places; Foursquare shrugs
Aug 17, 2010Android, Mobile Data on Rise in U.S.
Aug 02, 2010Sales booming for iPad, as Amazon slashes price on Kindle
Jul 19, 2010Apple iPhone 4 woes lead to free bumpers—but no recall
Nov 21, 2009Zenith, Magna see global online ad rebound