5 Things Publishers Need to Know About HTML5

Last November, Adobe announced its decision to halt Flash development for mobile browsers, chipsets and operating systems.

Instead, the company plans to develop on the open HTML5 platform. While the announcement may seem startling given the legacy of Adobe’s business, the launch of Adobe Edge back in August marked the clear beginning of the company’s pivot toward HTML5.

Following the lead of many publishers in the space, most notably The Financial Times, the elimination of Flash will further enable publishers to focus their resources and streamline digital development.

In a company blog post, Adobe vice president and general manager Danny Winokur explained, “Adobe is all about enabling designers and developers to create the most expressive content possible, regardless of platform or technology,” he wrote. “HTML5 is now universally supported on major mobile devices, in some cases exclusively.”

So what does that mean for your business? To find out the five things every publisher should know about HTML5, click over to my guest post on Mashable.com