Posts from February 2012

Gannett to Launch Subscription Model Across All Community News Websites

Gannett announced in an earnings call that it would be unveiling a new online subscription model for its US publications, excluding the USA Today.

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Trend: Publishers Forging Key Partnerships to Bolster Tablet Products

In 2011, the world witnessed the iPad become one of the year’s most popular gift items. Now that more affordable tablets - such as the new Kindle Fire – are coming to the market, it’s no surprise that a recent study by the Pew Research Center found that tablet and E-reader ownership has nearly doubled in the U.S. over the holiday gift-giving period. As the surge in tablet use continues to grow, some publishers are looking to leverage the popularity of tablets through strategic partnerships.

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How Consumers Learn About Brands 

How did you hear about your most recent purchase? Chances are, it wasn’t from a social network.  I read a recent eMarketer study with interest and found the most salient item in the study to be that US internet users learn about new brands more often from online elements that are not social media, but rather from online media (news sites and blogs) or online advertising.

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OPA 10th Annual Summit: Day 3

The third day of the 10th Annual OPA Summit featured a lively discussion about paid content, featuring executives from LinkedIn, The New York Times Company, and Financial Times.

Moderator Jeffrey Rayport, Operating Partner, Castanea Partners asked the participants to crystallize their paid content business strategies.

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OPA 10th Annual Summit: Day 2 Afternoon

The second half of day two of the 10th Annual OPA Summit featured a number of start-ups (Singly, Luminate and Moat), a fireside chat with Michael Zeisser, SVP Liberty Media, and a presentation from Benjamin Palmer, Co-Founder and CEO, The Barbarian Group.

Each of the startup presenters brought an interest thought-starter to the audience of publishing professionals.

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OPA 10th Annual Summit: Day 2

The second day of sessions at the OPA Annual Summit focused on marketing and branded content.

Leading off, Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi, identified audience, brand, content, data and enterprise as the key components for ongoing success for marketers.

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OPA 10th Annual Summit: Day 1

The first day of sessions at the 10th Annual Online Publishers Association Summit highlighted the fundamental global changes that are impacting the publishing industry.

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OPA 10th Annual Summit Kicks Off; Live Streaming Exclusive Presentations Feb 1 & 2

Today marks the start to the 10th Annual OPA Summit taking place in Coral Gables, FL. In honor of our organization’s 10th anniversary, today and tomorrow, we will be live streaming three sessions directly from the Summit. The exclusive presentations—listed below—will offer thought provoking dialogue around the theme “New Ideas for a New Decade” designed to bring forward fresh approaches and new tools for the online publishing and digital advertising industries. To tune in to the live stream, click here. We also invite you to follow the conversation on Twitter with hashtag #OPASUMMIT10 and follow the live tweets @OPA_PamHoran.

Live Broadcasted Sessions:

Excavating the Future: How Intel Is Applying Anthropology to Invent New Technologies

February 1st, 2012 - 1:30 pm - 2:15 pm ET

Genevieve Bell, PhD - Intel Fellow and Director, Interactions and Experience Research - Intel Labs, INTEL

Digital Marketing: The Way Ahead

February 2nd, 2012 - 9:15 am - 9:50 am ET

Rishad Tobaccowala - Chief Strategy & Innovation Officer - VivaKi

The 21st Century Advertising Agency: Everything Old Is New Again

February 2nd, 2012 - 9:50 am - 10:20 am ET

Matt Freeman - Vice-Chairman, Chief Innovation Officer - McCann Erickson

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600 Campaigns Later, OPA Ad Units Resonating

I recently had the opportunity to sit down with AdExchanger.com. The resulting Q&A was just published and here is what I had to say about OPA’s 10th Annual Summit, our initiatives and the state of web publishing today:

AdExchanger.com: Looking into your crystal ball, what do you think might be some of publishers’ takeaways from the upcoming OPA Summit?

PH: If we think about what’s hot, I would say mobile. It’s everything from thinking about how online publishers are delivering their content in compelling ways to understanding how advertising can be effective on these platforms. Video has similar challenges with content and advertising - and then there’s social. If we consider that the majority of top links that are shared are based on content from, and links to, OPA sites, OPA publishers put the media in social media. Without our members’ content, there is no social.
Also, another takeaway may be the insights and opportunity that publishers are gaining from social. For example, we have Nate Richardson, who is the President of Gilt City, who will talk about social, local commerce. That is certainly something that is on the horizon potentially for some of the publishers: the intersection between commerce, content and social.

For the rest of the interview please head over to AdExchanger.com.

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