OPA Blog
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Pam Horan

OPA_PamHoran

Congrats to former OPA Chairman @lkramer on his appointment as president/publisher of @USATODAY http://t.co/iiG1NQT2 (@paidContent/@sdkstl)
13 hours ago

.@ESPN partners w/ @HorizonMediaInc & RealVu to track guaranteed viewable ad impressions http://t.co/tU1POIdH (via @AdWeek/@digitalshields)
15 hours ago

GM Says Facebook Ads Don't Pay Off http://t.co/PXU0Xfji via @WSJ
1 day ago

How to fully leverage email newsletters to bolster revenue http://t.co/Vypbf0og (via @ClickZ/@jeajen)
2 days ago

Social plug-in buttons on publisher web sites present opportunity for large scale ad targeting http://t.co/VnXd60DF (via @Forbes/@robhof)
6 days ago

New ad campaign from @nytimes sells online experience of subscription model http://t.co/vellYrYo (via @Poynter/@mallarytenore)
6 days ago

Marketers Still Baffled, Suspicious of Agency Trading Desks http://t.co/MCTOs9SG via @adage
1 week ago

.@FoxNews to begin live streaming on mobile platforms with accompanying video ads http://t.co/hn0TgTmO (via @AdWeek/@digitalshields)
1 week ago

.@nytimes R&D, an "intersection of news information, consumer behavior and technology" http://t.co/LBvbzjNA (via @Digiday/@@joshsternberg)
1 week ago

Revision3 CEO @jlouderb speaks with AdExchanger about being acquired by @DiscoveryComm http://t.co/YEX8pRvp (via @adexchanger/@davidaKaplan)
1 week ago

OPA Intelligence Reports

Posts from May 2012

Calling Out The Click-Through

By OPA Staff on 05/03/2012 | Comments

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Posts from April 2012

Is Social Media Creating Environments of Trust and Loyalty?

By Pam Horan on 04/12/2012 | Comments

Trust and loyalty are two major components to the success of any real life relationship, but how do they factor into our online relationships?

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Posts from March 2012

OPA Digital Q&A: Edmunds.com’s Avi Steinlauf on Achieving Hockey Stick Growth Curves in Mobile

By Pam Horan on 03/30/2012 | Comments

The “OPA Digital Q & A” showcases perspectives on key trends in online publishing and media by industry leaders.

Today’s insights on marketing innovations come from Avi Steinlauf, Chief Executive Officer at Edmunds.com. Steinlauf discusses the importance to marketers of extending a brand’s promise into mobile and tablets.

View Article