OPA InContext

Q&A with Rachelle Considine, President Future US, on Cross-Platform Advertising

By Michelle Manafy on 03/19/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Rachelle Considine, President Future US on the subject of cross-platform advertising.

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Q&A With Greg Jackson, Chief Data Officer, Everyday Health Inc. on Cross-Platform Advertising

By Michelle Manafy on 03/17/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Greg Jackson, Chief Data Officer, Everyday Health Inc. on the subject of cross-platform advertising.

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Forbes Brand Licensing is Upwardly Mobile

By Michelle Manafy on 03/12/2014

Brand licensing might seem like a no-brainer in the media business. However for others to want to hitch their idea to your brand, you need to have one that is recognizable for all the right reasons. You also need to make smart decisions about which licensing deals will work for you in more than just the financial sense. Forbes Media COO Mike Federle says that while he was brought into the company two and a half years ago to do the usual operational stuff expected of a COO, his “primary focus is on business development and leveraging the brand to develop new, non-advertising revenue.”

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Q&A with Peter Longo, CEO IDG TechNetwork & CDO IDG Communications, on Premium Programmatic

By Michelle Manafy on 03/10/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Peter Longo, CEO IDG TechNetwork & CDO IDG Communications on the subject of “Premium Programmatic” advertising.

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What do Travolta, Weiner and Romney Have in Common? Good Smart Fun.

By Michelle Manafy on 03/07/2014

Covering everything from political scandal and civil unrest to technology and pop culture, Slate satisfies its audience with its highly intelligent and wholly irreverent perspective on just about everything. Slate is a go-to for an insightful take on the topics du jour. But it feels a lot more like a friend who finds humor in almost any situation than a dogmatic professor. Apparently you can discuss Romulans and the Big Bang on the same page as The Poetry of the Cosmos and Putin’s Invasion of Ukraine. Who knew?

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Discovery Digital Network Growth Fueled by Staff Superfans

By Michelle Manafy on 03/06/2014

Discovery Digital Networks is feeling the love from its audience more than ever. The web-native portfolio, which is made up of four original video networks – Revision3, TestTube, Animalist and the DeFranco Network – has increased views and audience 400% since Revision3 joined the Discovery Communications family in May 2012. An increased focus on video has been a key factor in the growth.  Today, fans across these four digital networks are consuming, on average, 160 million video views each month and, in social circles, the communities are stronger than ever – with 35 million followers and 14 million Facebook fans.

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Q&A with Chip Schenck, VP/Programmatic Sales & Strategy, Meredith on Premium Programmatic

By Michelle Manafy on 03/03/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Chip Schenck, VP/Programmatic Sales & Strategy, Meredith on the subject of “Premium Programmatic” advertising.

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AccuWeather Makes Another Social Connection With Launch of BBM Channel

By Michelle Manafy on 02/27/2014

AccuWeather has launched a branded BBM Channel to extend its social connection to weather fans. The company, which has a longstanding relationship with Blackberry, has joined the ranks of brands such as Time and Disney in creating its own dedicated BBM Channel. The new AccuWeather BBM Channel will offer a range of breaking weather information, including severe weather updates, breaking stories, local weather images, radar and more, which Blackberry Messaging (BBM) subscribers can access across mobile platforms.

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Q&A with Neil Johnston, Cox’s EVP of Strategy & Digital Innovation on Premium Programmatic

By Michelle Manafy on 02/25/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three is with Neil Johnston, Cox Media Group’s Executive VP of Strategy & Digital Innovation on Premium Programmatic.

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Free to Innovate: Experimentation in Fee-based Media Models

By Michelle Manafy on 02/20/2014

For a time, free looked like the only option for the media business. The model seemed to be a veritable free-for-all. Because, despite digital content consumers’ insatiable appetite, models that made this all-you-can-eat buffet profitable—or at least as profitable as offline legacy models—remained elusive. The upside of the rise of free was that market pressure caused many media businesses to experiment with monetization methods and, in many cases, they have diversified their revenue streams, strategies, and organizational structure which makes them more resilient in the long term.

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