OPA InContext

Healthy Insights: WebMD Healthy Target App Combines Content and Data for Popular Fitness Wearables

By Michelle Manafy on 06/23/2014

WebMD is bringing insights to wearables with the launch of WebMD Healthy Target. Available within WebMD’s flagship mobile app for iPhone, Healthy Target is designed translate step, sleep, weight and blood glucose data from multiple well-known device manufacturers—including Entra, Fitbit, UP by Jawbone and Withings—into actionable insights.

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Univision Ramps Up World Cup Across Digital and Social

By Kevin Conroy, President Digital & Enterprise Development, Univision Communications Inc. on 06/19/2014

The 2014 FIFA World Cup is well under way and it is proving to be the most digital and social event in the history of Univision Deportes. The first six days of the 2014 FIFA World Cup have been the most visited days for Univision Digital of all time. Moreover, the live stream of the Mexico vs. Brazil game on June 17 received 3.63 million views, making it Univision’s most watched live stream ever.

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Q&A: Edward Menicheschi, VP & publisher of Vanity Fair, on Creating Native Advertising Content

By Michelle Manafy on 06/17/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Edward Menicheschi, VP & publisher of Vanity Fair, on Creating a Native Advertising Content.

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For World Cup 2014, ESPN’s Goal is to Give Fans a Winning Multiplatform Experience

By Michelle Manafy on 06/13/2014

The buzz around the 2014 World Cup is palpable. And this year, more people can watch it more places than ever before thanks, at least in part, to ESPN’s massive multiplatform push. According to Patrick Stiegman, VP and Editorial Director of ESPN Digital and Print Media, “Strategically, we don’t separate digital from print and broadcast. All parts must be moving together nicely as we produce this incredible event.”

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comScore Looks at Multi-Channel Media Consumption to Reveal Real Value

By Michelle Manafy on 06/12/2014

While the proliferation of digital media devices and its effect on consumption patterns presents challenges for media and marketers, it also creates opportunities for increased reach, according to a new comScore White Paper, “From TV to Total Video: How Integrated Video Planning Can Transition Advertising from Upfronts to Allfronts.” While comScore finds that “rampant digital media proliferation is a value-creating event” the research also shows that there is “considerable value currently being left on the table.”

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Q&A: Mike Kisseberth, Chief Revenue Officer of Purch, on Creating Native Advertising Content

By Michelle Manafy on 06/09/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Mike Kisseberth, Chief Revenue Officer of Purch, on Creating a Native Advertising Content.

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Condé Nast Traveler’s New Gold List App Focuses on Social Life and Good Taste

By Michelle Manafy on 06/06/2014

This week, Condé Nast Traveler launched its new Gold List app, available for iOS and Android, to leverage the usefulness and popularity of its listings of hotels, resorts, restaurants and hotel bars as well as to maximize the social influence of this type of content. According to Creative Services Director Dana Devito, “social is a very big part of our editorial play online and off.”

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Q&A: Wade Rifkin, VP, Programmatic, DigitasLBi on Programmatic & Private Marketplaces

By Danielle Block on 06/04/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Wade Rifkin, VP, Programmatic, DigitasLBi on Programmatic & Private Marketplaces.

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Discovery Digital Networks Partners with Magisto to Become Part of People’s Video Memories

By Michelle Manafy on 06/02/2014

Everyone wants to be in the video business these days—and for good reason. The audience for digital video is expected to climb from 190.6 million this year to 204.6 million in 2017, with almost 117 million watching on mobile devices. For Discovery Digital Networks, its 30-year legacy of creating compelling video gives it a solid lead. The trick, of course, is to maximize those assets.

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Q&A: Christopher Murphy, VP Media Investment, Accuen on Programmatic & Private Marketplaces

By Danielle Block on 05/27/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Bruce Kiernan Partner, Senior Director Digital, MEC on Programmatic & Private Marketplaces.

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