OPA InContext

Q&A: Beth Lawrence, EVP Digital Sales, Scripps Networks Interactive, on Video Ad Innovation

By Michelle Manafy on 07/23/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Beth Lawrence, EVP Digital Sales, Scripps Networks Interactive, on Video Ad Innovation

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Content All Stars: Making the Most of the Media/Marketer Partnership

By Michelle Manafy on 07/17/2014

The most successful brands and media companies have one big thing in common: They know their customers and treasure the on-going relationship they have with them. They also both understand the power of content to connect with customers and offer them genuine value by engaging their passions, interests and concerns. Without doubt, the best content experiences arise when media and marketing teams work together to share knowledge about their audiences, insights about what’s worked and what hasn’t and are clear about goals and what’s achievable.

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Q&A: Eric Korsh, SVP, Brand Social.Content, DigitasLBi on Content Marketing

By Danielle Block on 07/15/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Eric Korsh, SVP, Brand Social.Content, DigitasLBi on Content Marketing.

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Meet the OPA Content All Stars Keynotes: Soledad O’Brien, Jason Silva & Sarah Lewis

By Michelle Manafy on 07/10/2014

It is an exciting time here at the Online Publishers Association. Under the leadership of our new CEO, Jason Kint, we’re feeling renewed energy and enthusiasm for the digital media industry and the power of compelling content experiences. We are so happy to have an opportunity to celebrate the powerful collaboration between savvy marketers and trusted media brands at our new Content All Stars event September 18th at the Conrad Hotel in NYC.

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Collab/Space New York Tackles Real World Challenges to Foster Industry-wide Collaboration

By Michelle Manafy on 07/10/2014

Collaboration is the key to the future of digital media and it is essential for survival, according to Mark Glaser, Executive Editor of PBS MediaShift and host of the brand’s new series of Collab/Space events. This week, PBS and the Donald W. Reynolds Journalism Institute held Collab/Space New York at the Ford Foundation. While the day featured a few traditional presentations, the majority of the format took an innovative problem-solving approach that focused on building actual collaboration within the media industry rather than simply highlighting examples of innovation.

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Q&A: Jason Deal, Managing Director Social Media Services Initiative US on Content Marketing

By Danielle Block on 07/08/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Jason Deal, Managing Director Social Media Services Initiative U.S, on Content Marketing.

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Mobile Moves Digital Spending, eMarketer Reports

By Michelle Manafy on 07/03/2014

US industries will collectively spend upwards of $50 billion on digital advertising in 2014 according to eMarketer’s 2014 Digital Ad Spending Benchmarks by Industry report.  While direct-response still captures the largest amount in the overall spending—$29.61 billion versus the $20.5 billion predicated to be spent on branding this year—both segments are growing at approximately the same rate. eMarketer also finds that, “As marketers get better at measurement and attribution, the lines between direct-response spending and branding are blurring more than ever.”

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Q&A: Daniele Kohen, Media Director Neo@Ogilvy West, on Content Marketing

By Danielle Block on 07/01/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Daniele Kohen, Media Director, Neo@Ogilvy on Content Marketing.

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EatingWell at the Heart of New CDC Healthy Eating & Lifestyle Resource Center

By Michelle Manafy on 06/27/2014

Meredith has partnered with the Centers for Disease Control (CDC) to enhance its Million Hearts initiative with a new Healthy Eating & Lifestyle Resource Center. The CDC launched the initiative in 2011 with the goal of preventing 1 million heart attacks and strokes by 2017. Its primary objectives are to improve treatment and care and to empower Americans to make healthy choices such as avoiding tobacco and reducing sodium and trans fat consumption. EatingWell worked with the CDC to develop family-friendly meal plans that emphasis on managing sodium intake.

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Q&A: Mark Howard, CRO Forbes Media, on Creating Native Advertising Content

By Michelle Manafy on 06/25/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Mark Howard, CRO Forbes Media on Creating Native Advertising Content.

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