OPA InContext

Glamour Reflects on Beauty and Mobile with Launch of Lipstick.com

By Michelle Manafy on 04/11/2014

Among women’s media brands, Glamour has never been just another pretty face. Striving to reflect and inform the wide range of interests of its 17 million print and digital readers, Glamour takes a 360-degree perspective, covering everything from clothes and culture to careers and celebs.  It addresses the woman as “the whole package”—while acknowledging her love for a kitten heel. This week, the brand launched its first ever digital spin-off to better serve the beauty needs of its readers: the mobile-optimized destination Lipstick.com.

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Infographic: From Chaos to Credibility

By Neal Lulofs, Executive Vice President, Alliance for Audited Media on 04/10/2014

AAM’s “Digital Insights” white paper series shares our findings from recent AAM research to shed some light on the challenges and opportunities media companies are facing in today’s digital landscape. The third paper, “From Chaos to Credibility,” addresses the issues with media measurement and focuses on some potential solutions. Here’s a preview of what we found:

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Q&A: Colin Decker, Group Operating Officer, Discovery Digital Networks on Putting Data to Work

By Michelle Manafy on 04/08/2014

This Q&A interview is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three is with Colin Decker, Group Operating Officer of Discovery Digital Networks, on Putting Data to Work.

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Digital Future in Focus 2014: The Upside of Mobile Disruption

By Adam Lella, Marketing Insights Analyst, comScore, Inc. on 04/03/2014

Although smartphones have been in the hands of consumers for a long time, these devices, now along with tablets, have probably never had a more drastic impact on consumer behavior as they did in 2013. What started out as a niche, high-end market has quickly exploded into the mainstream, with Americans now spending more time – approximately 137 BILLION more minutes per month – on mobile platforms than on desktop.

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Q&A: Vikram Somaya, GM Weather FX, The Weather Company on Putting Data to Work

By Michelle Manafy on 04/01/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Vikram Somaya, GM Weather FX, The Weather Company on Putting Data to Work.

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three is with Vikram Somaya, GM Weather FX, The Weather Company on Putting Data to Work.

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The State of News Media: It is Springtime and We Can Grow the Business

By Jim Kennedy, SVP Strategy for the Associated Press on 03/27/2014

After a tough “winter” in the news business, the latest Pew report on the state of journalism predicts an energizing spring ahead, based on a key trend that may have sneaked up on you while you were busy shoveling: The big disruption in the journalism business is now coming from within the profession, not from the old tech bugaboos of the last decade or so.

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Forbes’ Billion-dollar Baby: Meet the Forbes Billionaires Real-time Wealth-Tracking Platform

By Michelle Manafy on 03/26/2014

Everybody’s doing lists these days. Their popularity in digital circles makes them great fodder for content of all types. While they are one of the content darlings du jour, lists aren’t new. In fact, some of the most popular lists are decades old: People magazine’s Most Beautiful People list debuted in 1991 and the Inc. 5000 dates back to 1982.

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Digital First Media Partners with Rumble to Rev Up Mobile Innovation

By Michelle Manafy on 03/25/2014

With a name like Digital First Media (DFM), one might not think that this is a company with deep roots in the newspaper business. But for DFM, rooted does not mean anchored. With a legacy of quality content at its core (including 48 Pulitzers) and a monthly audience of 67 million Americans who visit through more than 800 multi-platform products, DFM continues to push its business forward to live up to its name. Last week, the company announced a partnership with Rumble to upgrade DFM’s mobile technology, introduce real-time and dynamic content and ad-targeting capabilities, as well as launch an Innovation Lab.

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Q&A With Jeff Misenti, Chief Digital Officer, Fox News on Cross-Platform Advertising

By Michelle Manafy on 03/24/2014

This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want to learn more, keep an eye out on our site for more interviews. Today’s Three on Three interview is with Jeff Misenti, Chief Digital Officer, Fox News on the subject of cross-platform advertising.

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Conde Nast Entertainment Tees off Sports Video with Launch of Golf Digest Channel

By Michelle Manafy on 03/20/2014

Condé Nast Entertainment launched its first sports video channel yesterday with the debut of the Golf Digest Channel. According to Molly Baldwin, Director of Editorial Operations for GolfDigest.com, “We see a really big future in video—particularly when it comes to instruction,” which is something the brand has long focused on.

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