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24/7 Real Media, a pioneer in interactive marketing and technology,targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving,targeting,tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today, Defining Tomorrow.
Ad-Juster provides one location for publishers, agencies, and publishing networks to connect to all of their third party and local ad servers. Ad-Juster automatically pulls delivery data from all 3rd parties into one report, totally eliminating time spent collecting data manually. Our program automatically identifies and reports discrepancies, helping manage one of the digital ad world's most painful problems. Ad-Juster creates customized reports for every member of your team, from the CEO to the ad operations team to billing and invoicing. Select from several reporting formats, including custom built excel spreadsheets matching to your team's specific needs. Learn more at www.ad-juster.com
Adap.tv develops video advertising trading, serving and management technology. The adap.tv marketplace (atm) is an online video advertising marketplace that connects advertisers, agencies, publishers and ad networks to make buying and selling decisions in real-time. adap.tv is also the creator of OneSource, the online video ad serving platform that helps publishers increase advertising revenue, grow streams, and simplify ad operations. www.adap.tv
AdMeld helps premium online publishers drive more revenue from their discretionary ad inventory. The company’s innovative technology maximizes publisher yield by dynamically selecting the most lucrative mix of ads from over 300 networks and exchanges. AdMeld also provides a range of services to help large publishers eliminate the costs and burdens of managing ad network and exchange relationships. Founded in 2007 and based in New York City, AdMeld’s major investors include Spark Capital and The Foundry Group. For more information, visit www.admeld.com
Adobe helps its customers create, deliver, and optimize compelling content and applications — improving the impact of their communications, enhancing their brands and productivity, and ultimately bringing them greater business success. Adobe offers customer solutions in three critical areas: content authoring, customer experience management and online marketing. www.adobe.com
AdReady – AdReady offers a white label end-to-end automated display advertising platform for publishers, which provides real-time ad customization tools in a web-based interface for advertisers. www.adready.com
AudienceFUEL helps publishers grow audience through a groundbreaking publisher-to-publisher house and promotional inventory trading platform. This RTB technology platform allows premium digital publishers to materially grow audience and revenue with little cost. The AudienceFUEL solution is completely publisher-centric, and focuses on ways to optimize house inventory both on a publisher’s own site and by trading with other publishers. The company does not work with traditional brand advertisers and is not an ad network or ad exchange. AudienceFUEL launched in 2010 and is headquartered in New York City with operations in Greensboro, NC. www.audiencefuel.com.
The Audit Bureau of Circulations (ABC), provides credible, independently verified information essential to the media buying and selling process as the leading third-party media auditing organization in North America. ABC’s interactive division, ABCi, provides a variety of interactive auditing services to meet the growing demand for online accountability, including online traffic activity, e-newsletter delivery and online ad delivery verification. Innovative reporting options allow members to incorporate a wide-range of media products on one report to reflect today’s expanding media portfolios. To learn more, visit www.accessabc.com.
Collective's media and technology solutions serve online publishers, agencies and advertisers. Collective’s product suite includes the Collective Network™, the largest premium display advertising network, AMP™, its proprietary ad network management platform and Personifi, the leading semantic content classification and audience targeting application. Founded in 2005, Collective is headquartered in New York City with offices in Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit Collective at www.collective.com.
comScore, is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.
comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.
Crowd Science is revolutionizing audience targeting and segmentation by providing innovative solutions and technologies to online publishers and brands. Companies like Federated Media, Turner Network, PC World, NHL, Meredith and Everyday Health use Crowd Science’s powerful and holistic combination of demographic & psychographic insights, and best-in-class technology to improve their display advertising precision and increase revenue. For more information, please visit www.crowdscience.com.
DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.
Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. Dynamic Logic’s research includes: AdIndex® to test and analyze digital advertising campaigns including online, mobile, and gaming elements; CrossMedia ResearchTM to evaluate multimedia campaigns; MarketNorms®, a syndicated ad effectiveness planning and benchmarking database; and LinkSelect for Digital, an online copy-testing solution developed jointly with Millward Brown. Founded in 1999, the company is headquartered in New York City with offices in Chicago, San Francisco, Providence, London, Paris, Frankfurt and Hong Kong. Clients include leading marketers, advertising agencies and media companies. Dynamic Logic is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP. www.dynamiclogic.com
eXelate is the engine that powers 20 billion real-time, privacy-compliant data transactions for nearly 200 publishers and marketers every month. We make the process of accessing online audiences simple, safe, and scalable by arming data buyers and data owners with proprietary technology that automates data connections and centralizes audience management. Through our DataLinX data management platform, we enable transparent, secure, private data connections for publishers, data owners and marketers. The eXelate Marketplace delivers demographic, behavioral and purchase intent data on over 200M UV each month to over 50 directly integrated buyers, who seek to create a more relevant, and privacy friendly, advertising experience. For more information, please visit http://www.exelate.com.
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, Canada, Brazil, the United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise research blog and the Hitwise Data Center.
FreeWheel offers the most formidable system for digital video ad management and monetization. Built from the ground up by a handful of former DoubleClick executives, FreeWheel’s solution set arms content owners and distributors with the tools and services they need to make the most money possible from video content.
FreeWheel was founded in 2007 and is privately-held with offices in Silicon Valley, New York, and Beijing. We are well-funded by Battery Ventures and Foundation Capital. www.freewheel.tv/
Gigya is a leading social optimization platform for online business, enabling websites to connect seamlessly to the most popular social networks including Facebook, Twitter, Yahoo!, Google and LinkedIn. Gigya’s software-as-a-service technology enables customers to provide social sign-on, sharing and community features to drive increased registrations, traffic and time spent on their websites. In addition, Gigya provides plugins, analytics, best practices, consulting and customer support to ensure clients optimize the social performance of their websites. Supporting more than 250 million users each month, Gigya’s technology is the choice of global leaders including CBS, Fox Sports, The New York Daily News, Reuters and Turner Networks. Gigya is a key player in the Social CRM market, which Gartner forecasts to reach $600M this year. www.gigya.com
Group Commerce Inc. is a white-label, full-service group buying platform built for the needs of publishers and merchants. Founded in 2010, its social commerce technology is already in use by several of the industry's most respected brands. www.groupcommerce.com
InMobi is a global mobile ad serving network that provides advertisers, publishers and developers with a global solution for advertising to 314 million consumers, in over 165 countries, through more than 36 billion mobile ad impressions monthly. www.inmobi.com
Insight Express is the world's leading provider of online research services, including the popular ad effectiveness service, AdInsights. Only AdInsights offers publishers the ability to demonstrate ROI from both a brand and conversion perspective, revealing not only brand building effectiveness but the actual revenue resulting from a campaign. Publishers turn to AdInsights for a flexible, yet easy to deploy solution backed by research expertise and top-flight project management skills. InsightExpress also provides publishers with a myriad of custom research solutions including concept testing, editorial and cover testing, and subscriber panels. www.insightexpress.com
The Jordan, Edmiston Group, Inc. (JEGI) is the leading provider of independent investment banking services for media, information, marketing services and related technologies. Since being founded in 1987, JEGI has completed 500 high-profile M&A transactions for global and emerging companies; entrepreneurial owners; and private equity and venture capital firms.
Recent successful Online Media and Interactive Marketing Services transactions:
- Sale of online behavioral targeting network aCerno to Akamai;
- Sale of M:Metrics, the leader in mobile media measurement, to comScore;
- Sale of a stake in Undertone Networks, a premium online ad network, to JMI Equity;
- Sale of FierceMarkets, an online B2B group, to Questex Media;
- Sale of Money-Media, an online financial information provider, to Pearson;
- Sale of iParenting to the Walt Disney Company;
- Sale of KnowledgeStorm to TechTarget;
- Sale of Healia to Meredith;
- Representing Gorilla Nation Media in an investment from Great Hill Partners; and many more.
For more information, please contact Managing Directors Tolman Geffs (tolmang@jegi.com) or Scott Peters (scottp@jegi.com), both at 212-754-0710 or visit www.jegi.com.
Founded in 2010, Krux is building data fabric for the consumer web. The company's platform helps large and small websites control, energize, and responsibly monetize consumer data across screens and sources. With Krux, websites become more secure, more intelligent conduits of consumer interests, behaviors, and intent. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. More than twenty leading publishers and website operators in the US and Europe have adopted Krux technology. Find out more at www.krux.com.
Lotame is the premier audience marketing company powered by social data. Lotame's Crowd ControlTM technology platform combines anonymous social activity data with intent, interest, and demographic data to create the most customized and addressable audiences available in the industry. The platform provides advertisers with advanced online advertising solutions, publishers with multiple revenue streams from data and media, and data buyers with Social Audience Segments derived from Lotame's unparalleled knowledge of human behavior.
Lotame was founded by seasoned Internet advertising executives and has offices in New York and Maryland. For more information, please visit www.lotame.com.
Nielsen//NetRatings, a service provided by NetRatings, Inc. (Nasdaq: NTRT), is the global standard for Internet audience measurement and analysis. It serves as the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, MegaPanel® and SiteCensus services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit www.nielsen-netratings.com.
Established in 2000, Operative is the advertising business management company that gives media industry leaders and their partners the freedom to move fast and forward with solutions that eliminate complexities within the advertising ecosystem. Through the alignment of people, process and technology, Operative.One brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. More than 200 industry leaders, representing more than 30 percent of digital advertising revenue, rely on Operative, including The Wall Street Journal, MSN, Smart Money, NBC Universal and National Public Media. Operative is headquartered in New York City.
Pictela is a global platform for distributing high definition brand content across multiple online channels including high impact advertising. The platform reaches over 120 million consumers worldwide and supports 1 billion impressions per day. With Pictela, brands can deliver high definition video, photos, text and more. Clients include Macy's, BMW, Mars, and AT&T. Publisher partners include most OPA member companies like Time Inc., Hearst, Scripps, Conde Nast, Wall Street Journal, National Geographic, and About.com just to name a few. www.pictela.com
thePlatform™ is the leading broadband video management and publishing company. Media companies and video sites rely on thePlatform’s services to manage their media, generate more revenue from their content, syndicate media to outlets, and create unique broadband video players. thePlatform has hundreds of customers including BBC, Bell Canada, CNBC, CBS’s College Sports TV, Comcast, Gannett, Helio, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, and Vongo. www.thePlatform.com
PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic¹s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. www.pubmatic.com
PulsePointTM is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint's holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management and media mix optimization, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing. The company's real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK. For more information, please visit www.pulsepoint.com.
The Rubicon Project is an advertising technology company on a mission to automate buying and selling in the $30 billion online display advertising industry. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the Rubicon Project’s real time trading platform powers billions of transactions between display advertising buyers and sellers every day. www.rubiconproject.com
Tremor Media is the leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 1,500 top-tier publisher sites with more than 136 million unique visitors per month and is ranked #4 in comScore’s VideoMetrics AdFocus report.
Tremor also offers the Acudeo Video Monetization Platform for publishers, a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com.
Vertical Acuity helps its clients grow engagement and revenue through its “Content Logistics Platform”, a tool that facilitates the exchange of content for money or other value. The platform has been known to generate PV/visit growth of approximately 10%. For more information visit: www.verticalacuity.com/.
Vibrant Media is the world's leading provider of in-text advertising, giving marketers the opportunity to deliver highly-targeted, user-initiated online ads within the text of Web content. Through its IntelliTXT media services, Vibrant Media helps advertisers plan, buy, deliver and optimize their in-text creative. Vibrant Media works closely with Web publishers to determine the most appropriate placement of IntelliTXT on their site, allowing them to expand their advertising real estate with relevant information for users. Utilizing superior technology and international distribution, Vibrant Media manages more than 3 billion words per month for top advertisers such as Sony, Microsoft, New Line Cinema, Charles Schwab and Toyota. The company was founded in 2000 and has offices in New York, San Francisco, London, Hamburg, and Tokyo. Visit Vibrant Media at www.vibrantmedia.com.
Yieldex, Inc., the leader in advertising inventory management, forecasting, and yield optimization solutions, provides the digital media industry with visual tools for efficiently managing addressable advertising. Our patent-pending, cloud-enabled DynamicIQ™ platform powers hyper-target inventory forecasts, campaign scenario planning, and advanced business intelligence, giving executives and operations the transparency and insight needed to maximize inventory yield and revenue. Founded in 2007 by industry veterans from NetGravity and Matchlogic, Yieldex is privately held and has offices in New York, NY and Boulder, CO. www.yieldex.com

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