Current Supporters of the OPA



Accenture is a global management consulting, technology services and outsourcing company, with approximately 289,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. For more information, please visit builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. is comprised of two operational units – the Platform and the Marketplace. The Platform provides advertisers, publishers and ad networks with automated ad trading solutions customized to meet any business goal. As the world’s largest source of video supply and demand, the Marketplace has thousands of sellers and hundreds of campaigns running daily. Headquartered in San Mateo, Calif., has offices in New York, Los Angeles, Chicago, Seattle, London and Sydney. is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. Follow on Twitter @Adaptv. For more information, please visit


Adslot, a publicly traded Australian company (ASX: ADJ), has developed Adslot Publisher to help online publishers increase direct ad sales from premium, guaranteed media by streamlining the direct sales process. By automating most of the manual sales tasks, costs for publishers are dramatically reduced, freeing sales to spend more time building relationships and generating new revenue streams. Setting up display ad products in Publisher takes only minutes and provides publishers with a branded storefront where advertisers can self-serve their campaigns direct. Publishers retain the ability to approve and reject advertisers once the campaign has been submitted. The platform also includes an easy to use ad builder and a proposal tool which allows sales teams to access the platform, check inventory availability dynamically and proactively pitch media proposals quickly and easily to existing or new advertisers. For more information please visit


AdsNative is the platform (content ad-server and suite of tools) for premium publishers to monetize mobile traffic through native advertising with ease and at scale. Publishers can instantly create native ad units for mobile web & mobile apps, traffic directly sold campaigns, promote sponsored content written by the editorial team, convert brand content into native ads that seamlessly integrate with their site/app, backfill with content from brands we work with and also allow smaller advertisers to buy these native ad placements directly without any hand-holding. For more information, please visit

Alliance for Audited Media

The Alliance for Audited Media (ABC) provides credible, independently verified information essential to the media buying and selling process as the leading third-party media auditing organization in North America. AAM’s interactive division, AAMi, provides a variety of interactive auditing services to meet the growing demand for online accountability, including online traffic activity, e-newsletter delivery and online ad delivery verification. Innovative reporting options allow members to incorporate a wide-range of media products on one report to reflect today’s expanding media portfolios. For more information, please visit


BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai's customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai's "data unchained" methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel. BlueKai has been delivering big data-driven marketing solutions since 2008 to many Fortune 500 brands. For more information please visit


Collective is a leader in data-driven, multi-screen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile and social. Our technology solutions include Ensemble™, our audience buying, creative optimization and analytics platform for advertisers, and AMP®, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective's investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit


comScore, is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies. For more information, please visit


eMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By collecting data from thousands of sources and putting it into context, eMarketer conveniently provides the world’s top brands, agencies and media companies with the most complete view of digital marketing available. For more information, please visit


Ghostery is a global marketing technology company that provides online transparency and control to individuals and businesses. Millions of people around the world have installed Ghostery’s easy to use browser plug-in to see and manage the information they share with companies online. Ghostery puts the same power in the hands of professionals and enterprises. Ghostery’s Marketing Cloud Management software enables enterprises to better manage their marketing cloud, improving data governance, site performance and vendor management. Ghostery also offers privacy governance to enterprises, ensuring that companies comply with privacy standards and offer transparency to online users. For more information, please visit


Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. Google provides publishers the tools to drive and engage audiences, monetize their content and distribute it through multiple platforms through variety of solutions like DoubleClick, AdSense, Google+. For more information, please visit

Index by Casale Media

Index provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into an ever evolving taxonomy. For more information, please visit


InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world’s largest independent mobile ad network, engaging 691 million consumers across 165 countries. For more information, please visit

Insight Express

Insight Express is a world leading provider of online research services, including the popular ad effectiveness service, AdInsights. Only AdInsights offers publishers the ability to demonstrate ROI from both a brand and conversion perspective, revealing not only brand building effectiveness but the actual revenue resulting from a campaign. Publishers turn to AdInsights for a flexible, yet easy to deploy solution backed by research expertise and top-flight project management skills. InsightExpress also provides publishers with a myriad of custom research solutions including concept testing, editorial and cover testing, and subscriber panels. For more information, please visit


Founded in 2010, Krux delivers data fabric for the consumer web via our data management platform (DMP). Krux helps our clients protect, manage, and monetize data across all digital screens and sources. With Krux, companies deliver cooler, safer, faster, smarter web experiences that also drive incremental revenues. With Krux, consumers gain confidence that their favorite web sites are delivering personalized yet safe experiences. Hundreds of digital businesses in the U.S., Europe and Asia have adopted Krux technology including NBC Universal, Sanoma Media, IDG, New York Times, Triad Retail Media, Meredith, Centro, Axel Springer, Forbes Media, Washington Post, Telegraph, Bloomberg, GateHouse Media, Financial Times and the Wall Street Journal Digital Network. Through our diverse community of clients and partners, Krux helps improve digital experiences for almost 800 million Internet users worldwide. Krux is privately held with offices in San Francisco, New York City, Boston, London & Sydney. For more information, please visit


LinkSmart is the world’s first real-time bidding engine for content marketers. Using natural language processing and machine-learning technologies, the platform programmatically determines the best content-to-content matches and delivers engaged audiences to premium publishers and native advertisers. Founded in 2009, LinkSmart is based in Boulder, Colorado and is backed by leading technology venture capital firms Foundry Group and Costanoa Venture Capital. For more information, please visit


Lotame empowers innovative publishers, networks, and brands to unlock the full value of their audience data with its industry-leading unifying data management platform, Crowd Control®. Founded in 2006, Lotame activates first and third-party audience data from any source, while ensuring quality, enforcing security and protecting user privacy. To learn how our data-driven platform delivers superior results for leading publishers, networks and brands, visit


MediaRadar is a Web-based ad sales intelligence service. MediaRadar helps magazines, newspapers, and websites sell more ads by delivering the most up-to-date, relevant information to every member of the sales team, with access to information on over 7,000 publications. The user-friendly interface allows sales teams to research accounts, track social media and editorial, and find prospects with the click of a mouse. For more information, please visit

Millward Brown Digital

Millward Brown Digital is one of the world’s leading digital experts in helping clients grow great brands. Millward Brown Digital delivers comprehensive digital solutions to help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. Integrated behavioral and attitudinal solutions help marketers identify, understand and engage consumers, plan and optimize media and increase total brand performance. Millward Brown Digital operates within Millward Brown North America and is part of Kantar, WPP’s data investment management division. For more information, please visit


Mixpo enables media companies and agencies to execute cross-screen, cross-social video ad campaigns. Our video ad products are polished, innovative, and can be tailored or created from scratch. Set up is fast whether we teach you to do-it-yourself or you utilize Mixpo as a managed service. We furnish the industry’s most comprehensive analytics, powered by big data, including ad verification and campaign performance segmented by DMA, audience, and mobile device. In 2013, Forbes named Mixpo one of America’s Most Promising Companies. The IAB selected Mixpo as a winner of its Digital Video Rising Stars competition. Mixpo is headquartered in Seattle, with offices in New York, Boston, and Victoria BC. For more information, please visit


The Nativo platform enables publishers to easily activate, deploy and manage native ad placements across their media properties. For marketers, the Nativo platform enables the distribution of branded content with scale, control, and relevancy. The placement is in the content well of each publisher site and marketer's content is consumed on the site as an article- all perfectly matched to appear native on every site type and every device. The result is higher performance and deeper user engagement with advertising that's less intrusive. For more information, please visit


Nielsen//NetRatings, a service provided by NetRatings, Inc. (Nasdaq: NTRT), is the global standard for Internet audience measurement and analysis. It serves as the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, MegaPanel® and SiteCensus services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit


Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue - including NBC Universal, Kelley Blue Book and - rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, please visit


Outbrain is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 150 billion personalized content recommendations every month and reaches over 553 million unique visitors from across the globe. Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Fox News, Reuters, The Guardian, Slate, The Telegraph and New York Post. For more information, please visit


PublishThis is one of the industry's leading real-time curation platform for Enterprise Publishers and Content Marketers. Trusted by dozens of top publishers like MultiView, Boston Globe, Cox Media, Haymarket Media and brands such as SAP, Nutrisystem and Fandango, PublishThis combines the content industry's most advanced semantic search technology with easy-to-use curation tools to help clients increase audience engagement, expand thought leadership, improve editorial productivity and innovate their digital offerings through real-time content. PublishThis was recently named to the 2013-2014 EContent 100, a list of the Top Digital Content companies; was selected as part of the "Next Big Thing in Digital Innovation" program by The Paley Center; selected as a "Previews Finalist" by the Software Internet Industry Association; was named "an Innovator in the Next Generation of Content Marketing Platforms" and designated a 2013 Cool Vendor in Digital Marketing by Gartner. PublishThis is a WordPress VIP Featured Partner, part of Marketo's LaunchPoint program, and its open API can deliver content for any publishing channel from Content Management Systems to e-mail platforms, social media tools, and powers apps and platforms in both the B2C and B2B space. The company is based on Los Angeles, CA and has attracted an experienced and innovative mix of content, marketing and technology veterans, from leading companies such as, Blue Nile,, CityBiz, Disney, Ebix, MySpace, and JPL. For more information, please visit


PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile, and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers, including: NBC, Rodale, IDG, and WebMD. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with over 400 advertising partners. Ranked by Deloitte as the third fastest growing company in the US Internet sector, PubMatic has offices worldwide with headquarters in Redwood City, California. For more information, please visit


PulsePoint is a global advertising technology platform that owns one of the largest transparent programmatic ad exchanges. PulsePoint’s next-generation programmatic and content marketing solutions leverage proprietary content and audience targeting technology to connect brands to the right audiences at scale. The company’s technology dynamically integrates content and audience data against individual impressions across its transparent exchange, allowing demand and supply partners to make smarter, insight-driven buying and selling decisions in real-time. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices across the U.S. and U.K. For more information, please visit

Revenue Lab

Revenue Lab is a consultancy of senior product executives (emphasis on execute) who have helped lead the digital transformation of some of the most iconic digital brands in publishing. Our mission is to accelerate revenue generation from digital news products via: Product Development Strategy & Management, Sales & Marketing, Research & Insights, Subscription Models & Data, all with the DNA of entrepreneurship that was born in Silicon Valley. Revenue Lab is for publishing’s practitioners; strategic partners for those owning the bottom-line. For more information, please visit

Rubicon Project

Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real-time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the internet (as measured by comScore). REVV helps publishers including one-third of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real-time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry. For more information, please visit


ShareThis is one of the top platform for distributed content online. It touches the lives of 95 percent of the U.S. internet population and has insights into consumer sharing behavior across more than two million publisher sites and 120+ social media channels. The company works with publishers to make content more engaging and brands to make advertising more effective. ShareThis is privately held and based in Palo Alto, CA. For more information, please visit


SpotXchange is the trusted video advertising platform offering premium publishers holistic yield management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. Publishers leverage SpotXchange’s programmatic technology, modern ad server and private marketplace capabilities to operate effectively in an increasingly complex digital ecosystem while gaining unprecedented transparency, insights and control over the buying behavior of today’s leading brands. Over one billion auctions for video advertising impressions are transacted through the SpotXchange platform daily, with ads delivered to 335 million people in over 100 countries per month. Headquartered north of Denver, SpotXchange has offices in New York, San Francisco, London, and Sydney and is consistently a top 5 comScore video property for video ads served. Follow SpotXchange on Twitter @SpotXchange. For more information, please visit

Tremor Video

Tremor Video is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the world’s largest brand advertisers and agencies. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, of which over 200 partner with us exclusively. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. For more information, please visit


Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, please visit

Vibrant Media

Vibrant Media is a world leading provider of in-text advertising, giving marketers the opportunity to deliver highly-targeted, user-initiated online ads within the text of Web content. Through its IntelliTXT media services, Vibrant Media helps advertisers plan, buy, deliver and optimize their in-text creative. Vibrant Media works closely with Web publishers to determine the most appropriate placement of IntelliTXT on their site, allowing them to expand their advertising real estate with relevant information for users. Utilizing superior technology and international distribution, Vibrant Media manages more than 3 billion words per month for top advertisers such as Sony, Microsoft, New Line Cinema, Charles Schwab and Toyota. The company was founded in 2000 and has offices in New York, San Francisco, London, Hamburg, and Tokyo. For more information, please visit

Visible Measures

Visible Measures is the innovation platform for video. Visible Measures works on both the buy side and the sell side of the advertising business. On the buy side, Visible Measures promotes video ads as content across premium publishers and uses its massive dataset to optimize these campaigns for earned media viewership. Visible Measures provides transparency for these campaigns through MRC-accredited metrics, including True Reach, which measures paid, owned, and earned media performance. On the sell side, premium publishers use Visible Measures for net-new monetization opportunities with our choice-based video inventory. Publishers can also increase revenue with Visible Measures by using our video content recommendation engine, powered by our industry-leading dataset and analytics – increasing video consumption on site by offering more relevant video content for audiences, driving pre-roll revenue. For more information, please visit


Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America. For more information, visit