Current Supporters of the OPA

 

24/7 Media

24/7 Media, a pioneer in interactive marketing and technology,targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving,targeting,tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. 24/7 Real Media: Delivering Today, Defining Tomorrow. For more information, please visit www.247media.com.

Accenture

Accenture is one of the world’s leading organizations providing management consulting, technology and outsourcing services, with approximately 281,000 employees; offices and operations in more than 200 cities in 56 countries; and net revenues of $28.6 billion for fiscal 2013. Our four growth platforms—Accenture Strategy, Accenture Digital, Accenture Technology, Accenture Business Process Outsourcing—are the innovation engines through which we build world-class skills and capabilities; develop knowledge capital; and create, acquire and manage key assets central to the development of integrated services and solutions for our clients. Market realities continue to reshape the media and entertainment industry: Technology platforms are evolving rapidly, new business models are emerging, consumer viewing habits are changing and new competition is arising from multiple sectors. Accenture’s deep media consulting experience helps media and entertainment companies adapt to the realities of the digital age, breaking new ground to simplify operations, better understand consumers, provide content effectively and capitalize on new opportunities. For more information, please visit www.accenture.com.

Adap.tv

Adap.tv builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is comprised of two operational units – the Adap.tv Platform and the Adap.tv Marketplace. The Adap.tv Platform provides advertisers, publishers and ad networks with automated ad trading solutions customized to meet any business goal. As the world’s largest source of video supply and demand, the Adap.tv Marketplace has thousands of sellers and hundreds of campaigns running daily. Headquartered in San Mateo, Calif., Adap.tv has offices in New York, Los Angeles, Chicago, Seattle, London and Sydney. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. Follow Adap.tv on Twitter @Adaptv. For more information, please visit www.adap.tv.

Adslot

Adslot, a publicly traded Australian company (ASX: ADJ), has developed Adslot Publisher to help online publishers increase direct ad sales from premium, guaranteed media by streamlining the direct sales process. By automating most of the manual sales tasks, costs for publishers are dramatically reduced, freeing sales to spend more time building relationships and generating new revenue streams. Setting up display ad products in Publisher takes only minutes and provides publishers with a branded storefront where advertisers can self-serve their campaigns direct. Publishers retain the ability to approve and reject advertisers once the campaign has been submitted. The platform also includes an easy to use ad builder and a proposal tool which allows sales teams to access the platform, check inventory availability dynamically and proactively pitch media proposals quickly and easily to existing or new advertisers. For more information please visit www.adslot.com.

AdsNative

AdsNative is the platform (content ad-server and suite of tools) for premium publishers to monetize mobile traffic through native advertising with ease and at scale. Publishers can instantly create native ad units for mobile web & mobile apps, traffic directly sold campaigns, promote sponsored content written by the editorial team, convert brand content into native ads that seamlessly integrate with their site/app, backfill with content from brands we work with and also allow smaller advertisers to buy these native ad placements directly without any hand-holding. For more information, please visit www.adsnative.com.

Alliance for Audited Media

The Alliance for Audited Media (ABC) provides credible, independently verified information essential to the media buying and selling process as the leading third-party media auditing organization in North America. AAM’s interactive division, AAMi, provides a variety of interactive auditing services to meet the growing demand for online accountability, including online traffic activity, e-newsletter delivery and online ad delivery verification. Innovative reporting options allow members to incorporate a wide-range of media products on one report to reflect today’s expanding media portfolios. For more information, please visit www.auditedmedia.com.

Audience Accelerator

Rocket Fuel’s Audience Accelerator group provides an unparalleled full-service audience extension platform. We help sites and networks leverage their data to effortlessly scale their audiences with outstanding results. Powered by our proven artificial intelligence technology, we enable our partners to model their unique audiences and extend reach to up to 99% of the online universe in the United States. Our full-service team handles set up, training, and execution. We provide access to industry experts; RFP responses; and detailed, actionable campaign analysis - saving technology, staff, and infrastructure investment. Rocket Fuel is a leading provider of artificial-intelligence advertising solutions powering advertising across display, video, mobile, and social media. Recently awarded #4 in Forbes Most Promising Companies in America list, Rocket Fuel was founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com. For more information please visit www.audienceaccelerator.com.

BlueKai

BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai's customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai's "data unchained" methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel. BlueKai has been delivering big data-driven marketing solutions since 2008 to many Fortune 500 brands. For more information please visit www.bluekai.com.

Collective

Collective is a leader in data-driven, multi-screen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile and social. Our technology solutions include Ensemble™, our audience buying, creative optimization and analytics platform for advertisers, and AMP®, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective's investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com.

comScore

comScore, is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies. For more information, please visit http://www.comscore.com/

Dynamic Logic

Dynamic Logic is a world leader in digital insights. Founded in 1999 as a pioneer of the digital revolution, Dynamic Logic helped establish the Internet's true marketing value to businesses by developing solutions that measure beyond click-through to quantify the full brand impact of online advertising. Now, as Millward Brown’s digital practice, Dynamic Logic continues to lead the industry — developing innovations to optimize and track digital ad impact, specializing in emerging media platforms, and integrating insights across all digital and non-digital media. For marketers, agencies, and publishers alike, Dynamic Logic offers the most cutting-edge and adaptable solutions to make the most of every digital marketing dollar. For more information, please visit www.dynamiclogic.com

eMarketer

eMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By collecting data from thousands of sources and putting it into context, eMarketer conveniently provides the world’s top brands, agencies and media companies with the most complete view of digital marketing available. For more information, please visit www.emarketer.com

Evidon

Evidon empowers consumers and businesses to see, understand and control data online. With insights fueled by its Ghostery browser extension, automated scanner, and rich, 1,000+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance. As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon serves over 1.5 billion "AdChoices" notices daily on behalf of these businesses - in the U.S. and in local languages across Europe - giving consumers transparency into and control over how their information is used online. With technology integrations into Adobe, Appnexus, DataXu, DoubleClick, DoubleVerify, Invite Media, MediaMath, Pointroll, Pubmatic, TagMan, Turn and more, Evidon makes delivering privacy notices easy. By protecting themselves and empowering consumers, businesses build their brands and improve results. For more information, please visit www.evidon.com

Google

Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. Google provides publishers the tools to drive and engage audiences, monetize their content and distribute it through multiple platforms through variety of solutions like DoubleClick, AdSense, Google+. For more information, please visit www.google.com

Index by Casale Media

Index provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into an ever evolving taxonomy. For more information, please visit www.indexssp.com.

InMobi

InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world’s largest independent mobile ad network, engaging 691 million consumers across 165 countries. For more information, please visit www.inmobi.com.

Insight Express

Insight Express is a world leading provider of online research services, including the popular ad effectiveness service, AdInsights. Only AdInsights offers publishers the ability to demonstrate ROI from both a brand and conversion perspective, revealing not only brand building effectiveness but the actual revenue resulting from a campaign. Publishers turn to AdInsights for a flexible, yet easy to deploy solution backed by research expertise and top-flight project management skills. InsightExpress also provides publishers with a myriad of custom research solutions including concept testing, editorial and cover testing, and subscriber panels. For more information, please visit www.insightexpress.com

Krux

Founded in 2010, Krux delivers data fabric for the consumer web via our data management platform (DMP). Krux helps our clients protect, manage, and monetize data across all digital screens and sources. With Krux, companies deliver cooler, safer, faster, smarter web experiences that also drive incremental revenues. With Krux, consumers gain confidence that their favorite web sites are delivering personalized yet safe experiences. Hundreds of digital businesses in the U.S., Europe and Asia have adopted Krux technology including NBC Universal, Sanoma Media, IDG, New York Times, Triad Retail Media, Meredith, Centro, Axel Springer, Forbes Media, Washington Post, Telegraph, Bloomberg, GateHouse Media, Financial Times and the Wall Street Journal Digital Network. Through our diverse community of clients and partners, Krux helps improve digital experiences for almost 800 million Internet users worldwide. Krux is privately held with offices in San Francisco, New York City, Boston, London & Sydney. For more information, please visit www.krux.com.

LinkSmart

LinkSmart is a solution for publishers built by publishers. We believe our industry is increasingly losing control of some of the most important aspects of running their business, namely building engaged audiences, understanding more about these readers and maintaining control of monetization streams. LinkSmart was created to give back that control for those extremely important reasons through an element of the web page which has been hiding in plain sight: The in-content link. LinkSmart’s text-linking optimization solutions enable publishers to acquire and grow engaged audiences, share reader audiences while earning money with every click, and manage reader audiences while on-site to ensure they’re reaching your highest value destinations. Our Audience Development and Management Tools are trusted by the world’s leading media companies and build millions of connections between content and readers every day. Founded in 2009, LinkSmart is based in Boulder, Colorado and is backed by leading technology venture capital firms Foundry Group and Costanoa Venture Capital. For more information, please visit www.linksmart.com.

Lotame

Lotame empowers innovative publishers, networks, and brands to unlock the full value of their audience data with its industry-leading unifying data management platform, Crowd Control®. Founded in 2006, Lotame activates first and third-party audience data from any source, while ensuring quality, enforcing security and protecting user privacy. To learn how our data-driven platform delivers superior results for leading publishers, networks and brands, visit www.lotame.com.

MediaRadar

MediaRadar is a Web-based ad sales intelligence service. MediaRadar helps magazines, newspapers, and websites sell more ads by delivering the most up-to-date, relevant information to every member of the sales team, with access to information on over 7,000 publications. The user-friendly interface allows sales teams to research accounts, track social media and editorial, and find prospects with the click of a mouse. For more information, please visit www.mediaradar.com.

Mixpo

Mixpo enables media companies and agencies to execute cross-screen, cross-social video ad campaigns. Our video ad products are polished, innovative, and can be tailored or created from scratch. Set up is fast whether we teach you to do-it-yourself or you utilize Mixpo as a managed service. We furnish the industry’s most comprehensive analytics, powered by big data, including ad verification and campaign performance segmented by DMA, audience, and mobile device. In 2013, Forbes named Mixpo one of America’s Most Promising Companies. The IAB selected Mixpo as a winner of its Digital Video Rising Stars competition. Mixpo is headquartered in Seattle, with offices in New York, Boston, and Victoria BC. For more information, please visit www.mixpo.com.

Nativo

The Nativo platform enables publishers to easily activate, deploy and manage native ad placements across their media properties. For marketers, the Nativo platform enables the distribution of branded content with scale, control, and relevancy. The placement is in the content well of each publisher site and marketer's content is consumed on the site as an article- all perfectly matched to appear native on every site type and every device. The result is higher performance and deeper user engagement with advertising that's less intrusive. For more information, please visit www.nativo.net

Nielsen//NetRatings

Nielsen//NetRatings, a service provided by NetRatings, Inc. (Nasdaq: NTRT), is the global standard for Internet audience measurement and analysis. It serves as the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan, WebRF, MegaPanel® and SiteCensus services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit www.nielsen-netratings.com.

Operative

Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue - including NBC Universal, Kelley Blue Book and Weather.com - rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, please visit http://www.operative.com

PubMatic

PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile, and video. PubMatic's One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers, including: NBC, Rodale, IDG, and WebMD. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with over 400 advertising partners. Ranked by Deloitte as the third fastest growing company in the US Internet sector, PubMatic has offices worldwide with headquarters in Redwood City, California. For more information, please visit www.pubmatic.com

Rubicon Project

Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real-time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the internet (as measured by comScore). REVV helps publishers including one-third of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real-time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry. For more information, please visit www.rubiconproject.com

ShareThis

ShareThis is one of the top platform for distributed content online. It touches the lives of 95 percent of the U.S. internet population and has insights into consumer sharing behavior across more than two million publisher sites and 120+ social media channels. The company works with publishers to make content more engaging and brands to make advertising more effective. ShareThis is privately held and based in Palo Alto, CA. For more information, please visit www.sharethis.com

Tremor Video

Tremor Video is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the world’s largest brand advertisers and agencies. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, of which over 200 partner with us exclusively. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. For more information, please visit http://www.tremorvideo.com.

Vibrant Media

Vibrant Media is a world leading provider of in-text advertising, giving marketers the opportunity to deliver highly-targeted, user-initiated online ads within the text of Web content. Through its IntelliTXT media services, Vibrant Media helps advertisers plan, buy, deliver and optimize their in-text creative. Vibrant Media works closely with Web publishers to determine the most appropriate placement of IntelliTXT on their site, allowing them to expand their advertising real estate with relevant information for users. Utilizing superior technology and international distribution, Vibrant Media manages more than 3 billion words per month for top advertisers such as Sony, Microsoft, New Line Cinema, Charles Schwab and Toyota. The company was founded in 2000 and has offices in New York, San Francisco, London, Hamburg, and Tokyo. For more information, please visit www.vibrantmedia.com.

Visible Measures

Visible Measures is the innovation platform for video. Visible Measures works on both the buy side and the sell side of the advertising business. On the buy side, Visible Measures promotes video ads as content across premium publishers and uses its massive dataset to optimize these campaigns for earned media viewership. Visible Measures provides transparency for these campaigns through MRC-accredited metrics, including True Reach, which measures paid, owned, and earned media performance. On the sell side, premium publishers use Visible Measures for net-new monetization opportunities with our choice-based video inventory. Publishers can also increase revenue with Visible Measures by using our video content recommendation engine, powered by our industry-leading dataset and analytics – increasing video consumption on site by offering more relevant video content for audiences, driving pre-roll revenue. For more information, please visit http://www.visiblemeasures.com.