Executive Vice President, Digital Media Sales
Peter Naylor is the Executive Vice President of Digital Media Sales for NBC Universal. He oversees advertising sales for the company’s digital properties including NBC.com, NBCSports.com and NBCOlympics.com, CNBC.com, SyFy.com, Oxygen.com, Bravotv.com, USANetwork.com, AccessHollywood.com and the Universal Audience Platform.
Naylor spearheaded the launch of the Universal Audience Platform, a “first party” online ad network of NBCU owned-and-operated digital properties reaching 60 million unique users each month.
He also leads the sales efforts of emerging digital platforms around Social TV like BravoNow, NBCLive, Syfy Connect, Oxygen Live and Sunday Night Football Extra, as well as mobile experiences for each brand on smart phone and tablet platforms.
Naylor sits on the boards of The Internet Advertising Bureau (current chairman of the board) and The Online Publishers’ Association (current treasurer). He also serves on the Digital Marketing Board of Governors for dmg world media. In addition, he was a founding board member of 212, a New York interactive media trade association.
Prior to his post at NBC Universal, Naylor headed advertising sales for the iVillage Properties, which was acquired by NBC Universal in May 2006. At iVillage, he was responsible for overseeing the activities of the iVillage sales team and driving new partnerships and advertising revenue opportunities for the company. Before joining iVillage in April 2002, he served as Vice President of Sales for Terra Lycos.
Previously, Naylor served as Eastern Sales Director for Wired Digital Interactive, an online pioneer of commercial publishing on the Web. He has also held advertising sales positions with Vanity Fair and Spin magazines and at radio stations WSSH in Boston and WSRO in Marlboro, Massachusetts.
He holds a Bachelor of Arts degree in economics and English from Denison University in Ohio. He lives in Summit, New Jersey.