EVP, Digital Media Sales
NBC Universal
Peter Naylor is the Executive Vice President of Digital Media Sales for NBC Universal. He oversees advertising sales for all of the company’s digital properties including NBC.com, NBCSports.com and NBCOlympics.com, CNBC.com, SyFy.com, Bravotv.com, USANetwork.com, AccessHollywood.com, and iVillage and its affiliated businesses such as Gardenweb and Astrology.com.
Naylor spearheaded the launch of the Universal Audience Platform, a “first party” online ad network of 21 NBCU owned-and-operated digital properties reaching nearly 60 million unique users each month. He also lead the sales efforts of emerging digital platforms such as tandem viewing experiences like Bravo Talk Bubble, Oxygen Live and Sunday Night Football Extra and mobile experiences for each brand on smart phone and tablet platforms.
Prior to his post at NBC Universal, Naylor headed advertising sales for the iVillage Properties, which was acquired by NBC Universal in May 2006. At iVillage, he was responsible for overseeing the activities of the iVillage sales team and driving new partnerships and advertising revenue opportunities for the company. Before joining iVillage in April 2002, he served as Vice President of Sales for Terra Lycos.
Previously, Naylor served as Eastern Sales Director for Wired Digital Interactive, an online pioneer of commercial publishing on the Web. He has also held advertising sales positions with Vanity Fair and Spin magazines and at radio stations WSSH in Boston and WSRO in Marlboro, Massachusetts.
Naylor sits on the boards of The Internet Advertising Bureau, The Online Publishers’ Association and Healthline. He also serves on the Digital Marketing Board of Governors for DMG World Media. In addition, he was a founding board member of 212, a New York interactive media trade association.
He holds a Bachelor of Arts degree in economics and English from Denison University in Ohio. He lives in Summit, New Jersey.