Founded in June 2001, the Online Publishers Association (OPA) is a not-for-profit trade organization dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public.
Comprised of some of the most trusted and well-respected media brands, the OPA is committed to producing groundbreaking research into online advertising and media consumption with the goal of advancing the online publishing industry. Through credible research and ongoing communications, the OPA seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content for consumers worldwide.
Members of the OPA subscribe to the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. By supporting publishing principles that reflect traditional values separating editorial and commercial messages, OPA members enhance the public trust in the Web as an increasingly important source of news, information and entertainment.
In March 2003, several leading European publishers came together to form OPA Europe, an extension of the association to the European community. Like its U.S. counterpart, OPA Europe focuses its efforts on enhancing the business climate for quality publishers by producing credible research into online advertising and media consumption, benchmarking, sharing key learnings and best practices with one another, and serving as the voice of quality online content providers to key constituencies throughout Europe. For more information about OPA Europe, visit www.opa-europe.org.
The mission of the Online Publishers Association is to advance the business interests of high-quality online content providers before the advertising community, the press, the government and the public. The OPA will serve to help its members fairly compete in the marketplace and will act as a voice so that advertisers, the press and the public clearly understand the benefits that quality content sites provide.