June 28, 2007
Frames of Reference: Online Video Advertising, Content and Consumer Behavior PDF | Press Release

March 8, 2007
Going Mobile: Mobile Web Offers a Rich Platform for Content and Advertising PDF | Press Release

October 1, 2006
OPA Research: Online Content: Attracting the Most Valuable Buyers PDF

October 1, 2006
OPA White Paper: The OPA Advantage: Attracting the Most Valuable Buyers PDF

June 22, 2006
OPA White Paper: A Day in the Life: An Ethnographic Study of Media Consumption PDF

June 22, 2006
OPA Research: A Day in the Life: An Ethnographic Study of Media Consumption PDF | Press Release

March 29, 2006
OPA Research: Online Video Study PDF

May 16, 2008
IAB Internet Advertising Revenue Report PDF | IAB/PwC

May 9, 2008
2008 Outlook: Online Political Advertising (For Pay) View

May 6, 2008
Mobile Advertising: Delivery Channels, Strategies & Forecasts 2008-2013 (For Pay) View | Juniper Research

April 30, 2008
Online Promotions: The Big Shift (For Pay) View | Borrell Associates

April 23, 2008
2008 Online Advertising Handbook & Benchmarks (Executive Summary) View | MarketingSherpa

April 9, 2008
Mobile Advertising: After the Growing Pains View | eMarketer

March 21, 2008
The State of the News Media 2008 View | Project for Excellence in Journalism

May 16, 2008	Online Publishers Upbeat Despite Economic Downturn Reuters
May 15, 2008	IAB/PwC Study Reveals 2007 Ad Spending Trends ClickZ
May 6, 2008	Survey: Ad-Supported Content Best Hollywood Reporter
May 5, 2008	Revenue Grows 8.6%, Propelled by Digital AdAge
May 2, 2008	Nielsen: Mobile Web Increases Audiences by 13% MediaPost
May 2, 2008	Newspaper Web Sites Bash Other Media in Local Advertising MediaPost
April 29, 2008	Study: Web Promos to Triple by 2012 Adweek
April 10, 2008	Online Video Ads: Ready to Roll! eMarketer
April 9, 2008	Study Gives High Marks to US Internet New York Times
April 7, 2008	UK Online Ad Spend to Overtake TV Reuters
March 18, 2008	comScore Finds Online Generates 50% More GRPs Than Television MediaPost
March 11, 2008	When It Comes to Time Spent Online, Content Trumps Community AdAge
March 10, 2008	Serving Up Television Without the TV Set New York Times
March 5, 2008	Nielsen: Consumers Warming to Mobile Ads MediaPost
March 5, 2008	TV, Web Vie for Viewer Attention eMarketer
February 26, 2008	IAB: Web Ad Spend Up $6 Bil. in 2007 Mediaweek
February 26, 2008	Study: Web Video Viewers Will Continue to Increase Consumption MediaPost
February 26, 2008	Online Research Drives Offline Sales eMarketer
February 25, 2008	Kelsey: U.S. Interactive Ad Revenues to Hit $62.4 Billion by 2012 ClickZ
February 25, 2008	Report: Web Spend Reaches Past Portals Mediaweek
February 21, 2008	Newspaper Web Sites Draw Younger Audiences MediaPost
February 19, 2008	Strike Over, New Media Spending Begins eMarketer
February 14, 2008	Magazines See 2007 Boom on Web MediaPost
February 13, 2008	875MM Consumers Have Shopped Online - Up 40% in Two Years Marketing Charts
February 11, 2008	Online Advertising Grows by 27%, IDC Says ClickZ
February 1, 2008	World's Web Users Are Shopping Online eMarketer
January 28, 2008	US Internet Users Are Glued to Video eMarketer
January 25, 2008	Starcom Mobile Study Reveals Consumer Demand for Customized Messaging MediaPost
January 24, 2008	Newspaper Web sites draw record viewers Reuters
January 15, 2008	Mobile Marketing's Wild Years to Yield a Gold Rush ClickZ
January 11, 2008	Study: Mobile Subscribers Taking Note of Ads MediaPost
January 9, 2008	Significant Interest in Ad-Supported TV Show Downloads among Young Adults MediaBuyerPlanner
January 7, 2008	Online Media to Thrive in '08 Mediaweek
January 7, 2008	Noontime Web Video Revitalizes Lunch at Desk New York Times
January 7, 2008	'08 Online Display Ad Spending To Grow 14.4%, Outpace Overall Industry Growth MediaPost
January 7, 2008	Holiday E-commerce Postmortem: Record $29B in Sales, Up 19% Marketing Charts
December 31, 2007	Outlook 2008: Online Marketing Brandweek
December 26, 2007	German Online Advertising Gets Rolling eMarketer
December 26, 2007	Survey: More Online Ads, Free Content Fortune
December 24, 2007	Consumers Who Watch TV Online More Engaged Than TV-Set Watchers MediaPost
December 19, 2007	Video Insider: Looking Back Through the Numbers MediaPost
December 17, 2007	Automakers Will Steer More Spend From TV and Print Toward Digital Advertising Age
December 14, 2007	Big Shift to Online Ad Spend in $40B Global Auto Ad Market Marketing Charts
December 10, 2007	What's Black & White and Spread All Over MediaPost
December 6, 2007	Baby Boomers and Silver Surfers: Two Generations Online eMarketer
December 3, 2007	Forecast for '08 is OK, but Only Online Shines Advertising Age
November 28, 2007	U.S. Online Shoppers Set Record on Cyber Monday CNET
November 26, 2007	CPG Starts Thinking Outside the Box eMarketer
November 26, 2007	Online Real Estate Ad Revenue to Eclipse Newspapers by 2012 Editor & Publisher
November 20, 2007	Digital Platforms Add Revenue to Newspaper Coffers Advertising Age

MySpace, YouTube flail in making social media pay Trying to make money from popular social media sites is like turning lead into gold. There is the tantalizing prospect of turning all that time and all those page views into ad money, but one problem remains... View Report Want More? Sign up for the biweekly OPA Intelligence Report