Program

Day One

Wednesday, May 14, 2008

5:00 - 7:00 pm

Opening Cocktail Party

Sponsored by Thomson Reuters

Day Two

Thursday, May 15, 2008

8:00 - 9:15 am

Registration/Coffee & Danish

Sponsored by Thomson Reuters

9:15 - 9:30 am

Welcome and Introductions

Speaker: Pam Horan, Online Publishers Association, President

9:30 - 10:00 am

The End of Advertising as We Know It

A report on the state of the global advertising market. What are the trends and technologies that will change the business?
Speaker: Saul J. Berman, IBM Global Business Services, Global Strategy & Change Services Leader

10:00 - 11:00 am

State of Advertising Panel

An industry discussion about the advertising landscape. How are leading marketers, agencies, publishers and vendors responding to the changing consumer, platforms and tools?
Panelists:

• Tom Chavez, Rapt, Founder and CEO
• Dr. Scott Gallacher, BSkyB, Director of Online & Partner Marketing
• Caroline Little, Washingtonpost.Newsweek Interactive, CEO and Publisher
• David McMurtrie, DoubleClick, Optimization Sales Director, International
• Mark Read, WPP, Director of Strategy

Moderator: Saul J. Berman, IBM Global Business Services, Global Strategy & Change Services Leader

11:00 - 11:30 am

Networking Break

Sponsored by Rapt

11:30 - 12:15 pm

The Internationalization of Global Media Brands Panel

How are major media brands extending their reach beyond local borders and how are they monetizing these new audiences? What are the implications for content developers to serve broader audiences and to face new sets of competitors?

Panelists:

• Chris Ahearn, Reuters Media, President
• Emily Bell, Guardian News and Media Limited, Director of Digital Content
• James Montgomery, FT.com, Editor
• Pete Clifton, BBC, Head of Editorial Development, Multi-Media Journalism

Moderator: Jeff Jarvis, Buzzmachine.com

12:15 - 12:35 pm

Letting the Inside Out - Building Innovative Developer Services to Extend Your Brand Across the Web

Last.fm will share how it has attracted 19 million plus music fans in addition to their 21 million website users by providing an open platform architecture and webservices to allow anyone to create the last.fm experience anywhere on the web.
Speaker: Ryan Regan, Last.fm, Chief Financial Officer and Chief Digital Officer

12:35 - 2:15 pm

Lunch and Speaker

Sponsored by DoubleClick

Creating Value through Innovation

Media companies globally are looking for new ways to build value in their Internet businesses and to integrate them with their traditional brands. They are not only faced with technological challenges and new competitors but also with cultural issues that require innovative strategies and organizational changes.
Speaker: Dr. Stephan Roppel, Holtzbrinck eLAB, CEO

2:15 - 2:40 pm

Predicting the Future: Separating Hype from Reality

Geoff Ramsey will cut through the clutter of contradictory statistics about key trends to provide insight about social networking, online video, virtual worlds and mobile marketing. Which of these are fads and which are here to stay?

Speaker: Geoff Ramsey, eMarketer, CEO and Co-Founder

2:40 - 3:30 pm

Getting Beyond Pre-Roll

What are publishers, agencies and marketers doing to build innovative video formats? What are consumers actually responding to? How is video being measured and what are the success metrics?
Panelists:

• Henrique de Castro, Google EMEA, Head of European Sales & Media Solutions
• Doug Knopper, FreeWheel, Co-Founder/Co-CEO
• Douglas Scott, Ogilvy Entertainment, Executive Director of Branded Content and Entertainment
• Nada Stirratt, MTV Networks Digital, Executive VP, Digital Advertising

Moderator: Rafat Ali, paidContent.org, Editor and Publisher

3:30 - 3:45 pm

Networking Break

Sponsored by Rapt

3:45 - 4:25 pm

Marketing to the Social Web – How Digital Customer Communities Build Your Business

The future of marketing is a two-way street, not a one-way message. What should media companies, marketers and agency professionals be doing to engage customers and build communities?
Speaker: Larry Weber, W2 Group, Inc., Chairman

4:25 - 5:15 pm

Engaging Your Community

Leading brand marketers and publishers will share case studies and insights into how they are thinking about the social web and what platforms are producing the best results. Which Facebook applications, widgets and other social tools are gaining traction and why? How are media companies and brands integrating the social web into their sites and what compels their communities to engage?

Panelists:

• Wolfgang Büchner, Spiegel Online, Executive Editor
• Steve Kaufer, TripAdvisor, CEO and Founder
• Andrew Lark, Dell Inc., VP of Global Communications and Marketing
• Simon Pestridge, Nike, Marketing Director for Nike UK & Ireland

Moderator: Larry Kramer, Polaris Venture Partners, Senior Advisor

5:15 - 7:15 pm

Cocktail Party

Sponsored by Freewheel

Day Three

Friday, May 16, 2008

8:15 - 9:00 am

Networking/Coffee & Danish

Sponsored by Rapt

9:00 - 9:15 am

Introductions

Speaker: Pam Horan, Online Publishers Association, President

9:15 - 9:45 am

The Marketers Perspective – A Case Study from Coca-Cola

How is The Coca-Cola Company leveraging the online platform to extend its brand globally? Does the strategy vary based on the country? What is the role of the publisher in connecting with consumers and when does a brand look to go direct? How is Coca-Cola leveraging video, mobile, social tools and what is on the horizon?
Speaker: Prinz Pinakatt, The Coca-Cola Company, Group Manager Interactive Marketing Europe

9:45 - 10:15 am

The Vital Agency – Change or Die

What should agencies be doing to remain a vital partner to their clients and what role do media companies play in the process?
Speaker: Rishad Tobaccowala, Denuo, CEO and Publicis Groupe Media, Chief Innovation Officer

10:15 - 10:45 am

Networking Break

Sponsored by Rapt

10:45 - 11:30 am

Building a Global Brand Online

Leading marketers and agency professionals discuss the strategies for managing a global brand online and how they see the future of media as a platform for connecting with consumers.

Panelists:

• Matt Blackborn, Starcom MediaVest Group, Business Development Director
• Alison Leonard, HSBC including First Direct, Head of Digital Solutions
• John Squires, Time Inc., Executive Vice President
• Craig Walmsley, AKQA, Director of Strategy

Moderator: Rishad Tobaccowala, Denuo, CEO and Publicis Groupe Media, Chief Innovation Officer

11:30 - 12:00 pm

The Monetization of the Mobile Platform

What should media companies, suppliers and marketers do to successfully scale their mobile business? How is Nokia extending its business to not only develop next-generation devices but also to create entertainment, service and applications.

Speaker: Tero Ojanperä, Nokia, Executive Vice President, Entertainment and Communities

12:00 - 1:00pm

The Future of Media – Inspiration, Irritation & Illumination

How will the media world look in 2012? What will the Smart Web, semantic search and “Web 3.0” look like? Nils Müller will take us on a global journey to trend hot-spots, covering new channels and new business models to prepare publishers for the future.
Speaker: Nils Müller, TrendONE, CEO

1:00 pm

Conference Concludes