Welcome to the OPA

Do-Not-Track Will Benefit Our Whole Industry

OPA CEO Jason Kint recently published an article in the Wall Street Journal suggesting that current efforts to protect consumer privacy in digital media were falling short. In any industry, it’s always better to be self-critical, perhaps overly so, rather than to assume one’s efforts are perfect. He suggested that a more vigorous “Do-Not-Track” (DNT) system might be part of the answer. Some in the industry took strong exception to those thoughts. |  MediaPost

Content All Stars Event

Content All Stars is an invitation-only OPA event designed for marketing executives and digital media leaders from a diverse range of businesses. Go to Content All Stars (www.contentallstars.org) to find out more, to request an invite or to learn about sponsorship opportunities.  PDF |  Press Release

The OPA Supports the FCC’s Goal of Protecting and Promoting an Open Internet

The OPA, the only trade association that exclusively serves the diverse needs of high-quality digital content companies, has offered the following comments in response to the Federal Communications Commission’s proposals for policies and regulations to ensure an open Internet. |  Press Release

Welcome to OPA InContext, where we tell the stories that reflect and inspire the vitality and growth of news, information and entertainment brands in the dynamic digital marketplace. OPA InContext spotlights some of the industry’s best and brightest and to provides insights and analysis that support the work of digital media and marketing executives.

Evolving the Viewability Standard with Analytics

Q&A: Catherine Salazar, Managing Partner, Practice Lead MEC, on Targeting Millennials

Time is Money: Right-Sizing Content Strategy

Q&A: Andrew Hanelly, SVP of Strategy at McMURRY/TMG, on Marketing to Millennials