Each year, the OPA takes to the road for its annual Eyes on the Internet tour. This road show is designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing. 

Here are the results of the new OPA research, The Silent Click: Building Brands Online, which shares key insights into how brands are successfully leveraging online, giving you powerful insights into the answers to such questions as:

• How do brands build awareness, favorability and ultimately online purchases?
• What are the best practices for leveraging display advertising to drive action?
• How do marketers effectively measure brand impact?
• What environments produce the greatest results for brands?
• Where do consumers spend their money online?
• What are the implications for media, marketers, and advertisers?

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